Hitmakers: How Brands Influence Culture

About Hitmakers: How Brands Influence Culture

Culture & Code is an exploration of where technology meets culture, and how they shape our future. Every week, Tara Tan, general partner of Strange Ventures, and Rei Inamoto, a creative entrepreneur and founding partner of I&CO, decode the patterns in tech, business, and culture—before they go mainstream.

Publisher

Rei Inamoto/Tara Tan

Category

business · technology

Language

en

Explicit

No

First episode

31 Oct 2024

Latest episode

12 Nov 2025

Latest episodes

25 episodes in the feed.

1. 

   12 Nov 2025

   Can America Continue Its Bull Run?

   Tara and Rei analyze America's ability to maintain technological dominance amidst geopolitical turbulence, examining rare earth minerals, historical patterns, and the U.S.-China relationship in this interview episode.

2. 

   4 Nov 2025

   The Battle for Your Browser

   Hosts Rei Inamoto and Tara Tan explore the resurgence of browser wars with AI companies racing to control the interface between users and the digital world, examining innovation, incumbency, and platform shifts.

3. 

   28 Oct 2025

   The Matcha Craze: How It Started

   Hosts Rei Inamoto and Tara Tan explore the global rise of matcha, focusing on Cuzen Matcha's approach to bringing ceremonial Japanese tea to a wider audience, examining innovation, cultural fluidity, and differentiation in competitive markets.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

4.8 / 5

5 ratings

Contact Hitmakers: How Brands Influence Culture

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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