If a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth more than Ford, a far larger company; why Nvidia hired its first community manager; why collaborations became a staple of business; why merch is often more desirable than a brand’s core offering; and how cultural capital creates financial capital. <br/><br/><a href="https://andjelicaaa.substack.com?utm_medium=podcast">andjelicaaa.substack.com</a>
Hitmakers, Season 2
Claim This Podcastby Ana Andjelic and Lee Maschmeyer
14 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
If a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth more than Ford, a far larger company; why Nvidia hired its first community manager; why collaborations became a staple of business; why merch is often more desirable than a brand’s core offering; and how cultural capital creates financial capital. <br/><br/><a href="https://andjelicaaa.substack.com?utm_medium=podcast">andjelicaaa.substack.com</a>
Language
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Publishing Since
10/22/2025
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Recent Episodes
June 4, 2026
How brands interact with subcultures
This is a free preview of a paid episode. To hear more, visit <a href="https://andjelicaaa.substack.com?utm_medium=podcast&utm_campaign=CTA_7">andjelicaaa.substack.com</a><br/><br/>
March 25, 2026
Resale as the stock market for brands
<p>A product’s life doesn’t end at the point of sale.</p><p>In fashion, it may be just getting started.</p><p>There’s a strong connection between people who buy a lot on resale… and people who buy a lot of new clothing, too. They shop more. They turn over items faster. They return more. They discard perfectly good pieces. Which means resale isn’t replacing the primary market. It’s amplifying it.</p><p> That’s a new game.</p><p>Brands now aren’t just designing for this season. They’re designing for the afterlife of the product — for how it will circulate, hold value, signal status, and show up again in the market months or years later.</p><p>That has consequences for everything: design, merchandising, distribution, supply chain, even financial planning. Growth is no longer just about volume. It’s about durability, recognizability, inventory quality, and unit economics over time.</p><p>In this episode, we explore resale as the stock market for brands — and how the secondary market shapes value in the primary one.</p><p>Listen to our conversation here or on <a target="_blank" href="https://podcasts.apple.com/us/podcast/hitmakers-season-2/id1848903386">Apple Podcasts</a>, <a target="_blank" href="https://open.spotify.com/show/3pmW3iyjF9pl65QgVcabPK">Spotify</a> or <a target="_blank" href="https://www.youtube.com/@andjelic">YouTube</a>.</p><p></p> <br/><br/>Get full access to The Sociology of Business at <a href="https://andjelicaaa.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">andjelicaaa.substack.com/subscribe</a>
March 11, 2026
What happened to luxury?
<p>Oscar Wilde said a cynic knows the price of everything and the value of nothing.</p><p>He might as well have been talking about luxury today.</p><p>Because something is off. The industry spent years raising prices — and for a while, it worked. The higher price was the draw. But then consumers stopped buying it–literally and figuratively. The whole model crumbled like the house of cards.</p><p>What replaced it is more interesting. The most coveted things today aren’t the most expensive — they’re the most obscure. A run so limited that no one knows about it. An AI ad that pissed off almost everybody. Or, in the words of Matthew Blazy, “Craft as technology.”</p><p>When the currency changes, so does the trade.</p><p>In this episode, we’re asking: where is the value in an industry known for taste, craft, and story once it got addicted to growth at scale and high price?</p><p>Listen here or on <a target="_blank" href="https://podcasts.apple.com/us/podcast/hitmakers-season-2/id1848903386">Apple Podcasts</a>, <a target="_blank" href="https://open.spotify.com/show/3pmW3iyjF9pl65QgVcabPK">Spotify</a> or <a target="_blank" href="https://www.youtube.com/@andjelic">YouTube</a>.</p><p></p> <br/><br/>Get full access to The Sociology of Business at <a href="https://andjelicaaa.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">andjelicaaa.substack.com/subscribe</a>
14 total episodes available
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