holisticselling
Claim This Podcastby Bernard Goor
Podcast Overview
<p>Tune in to learn how to achieve extraordinary results in B2B selling by leveraging the holisticselling framework!</p>
Language
🇺🇲
Publishing Since
2/23/2026
2 verified contact emails on file for holisticselling
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 21, 2026
holisticselling podcast episode #21 - conversation with Jonathan Kvarfordt
<p>In this episode of the holisticselling podcast, Jonathan Kvarfordt of 1mind explains how AI can be used to fundamentally redesign the B2B buying experience rather than simply enhancing existing sales processes. He shares that AI "superhumans" can handle research, qualification, product education, demonstrations, and technical questions, allowing human sellers to focus on high-value relationship building, strategic conversations, and complex stakeholder management. Rather than replacing sales professionals, 1mind's vision is to eliminate friction, reduce handoff delays, and create a seamless buyer journey that preserves context from first interaction through customer success. The discussion also highlights the importance of transforming sales enablement and product marketing by creating buyer-centric content that AI can leverage effectively. Throughout the conversation, both Bernard Goor and Jonathan reinforce that organizations willing to redesign their go-to-market model around the buyer—not simply automate existing workflows—will gain a significant competitive advantage.</p><h3>3 Key Takeaways</h3><ul><li><b>AI can transform the buyer journey—not automate the old sales process.</b> The greatest opportunity lies in redesigning how buyers engage with vendors, reducing friction, eliminating unnecessary handoffs, and enabling buyers to receive expert guidance immediately.</li><li><b>The future role of human sellers becomes more strategic, not less important.</b> As AI assumes repetitive qualification, demonstrations, and technical education, sales professionals will differentiate through emotional intelligence, executive conversations, multi-stakeholder alignment, negotiation, and trusted advisor relationships.</li><li><b>Buyer-centric content becomes a strategic competitive asset.</b> Organizations implementing AI successfully will need high-quality content focused on customer challenges, business outcomes, and value—not just product features. Sales enablement and product marketing must evolve from creating product collateral to creating knowledge that helps buyers make better decisions. </li></ul><p></p><p><b>Chapters</b></p><p>00:00 Introduction<br />02:39 The Vision Behind 1Mind<br />04:53 Transforming the Buyer Experience<br />09:43 AI Superhumans vs. Human Sellers<br />12:33 Content Creation for AI Superhumans<br />15:15 The Future of Sales and GTM Roles<br />21:38 Customer Use Cases and Outcomes<br />25:33 Prerequisite for Success<br />30:02 Summary and Call to Action</p>
July 8, 2026
holisticselling podcast episode #20 - conversation with Rich Tarity
<p>In this episode of the holisticselling podcast, Rich Tarity, founder and CEO of truCX, explains that the greatest untapped source of competitive advantage lies in the collective intelligence already present within an organization. He argues that companies should replace slow, consultant-driven discovery with continuous, AI-enabled collaboration that captures insights from employees, customers, and stakeholders to create faster alignment and better decisions. Rich demonstrates how truCX accelerates discovery from months to weeks by digitizing requirements gathering, simplifying cross-functional collaboration, and uncovering deeper business needs before major technology investments are made. The conversation also explores how AI can automate research, identify buying signals, summarize organizational insights, and eliminate administrative work, allowing sales teams to spend more time building customer relationships. Ultimately, Rich concludes that organizations that simplify complexity, create alignment, and leverage AI to accelerate decision-making will consistently outperform those that rely on traditional approaches.</p><h3>3 Key Takeaways</h3><ul><li><b>The greatest source of innovation already exists inside the organization.</b> Companies should tap into the knowledge of employees, customers, and stakeholders to create clarity, alignment, and consensus before making major strategic or technology decisions.</li><li><b>Speed is the new competitive currency.</b> AI-enabled discovery platforms like truCX dramatically reduce the time required to gather requirements, eliminate organizational friction, and maintain project momentum, helping companies make better decisions before priorities or budgets shift.</li><li><b>AI amplifies sales effectiveness rather than replacing salespeople.</b> By automating research, identifying buying signals, generating insights, and summarizing complex information, AI frees sellers to focus on what matters most—building trusted relationships and delivering exceptional customer experiences.</li></ul><p></p><p><b>Chapters</b></p><p>00:00 Introduction<br />02:59 Insights from "The Intelligence Within"<br />07:04 Cross-Functional Alignment for Competitive Advantage<br />10:20 Advice for CEOs: Create Clarity and Alignment<br />13:25 Value of Time Compression<br />16:51 The Problem that truCX Solves<br />19:33 The Transformation Powered by truCX<br />23:48 Speed is the New Currency<br />27:51 Business Outcomes Achieved with truCX<br />30:54 Impact of AI on SaaS B2B Companies<br />36:04 Summary and Call to Action</p>
June 30, 2026
holisticselling podcast episode #19 - conversation with Pangea Summit
<p>The purpose of the holisticselling operating system is to align your entire company, from culture to strategies, tactics, and day-to-day operations, and eliminate internal frictions and barriers that are preventing your customer-facing teams to deliver extraordinary experiences and outcomes to your customers and prospects, at every touch point.<br />At a time when competition is more intense than ever, these touch points have to be hyper-personalized and relevant to each person you are interacting with. That's why this week we will dig deeper into a new AI-driven technology transforming how sellers engage with customers in the SaaS B2B world. </p><p>To do so, I am pleased to welcome Gerald Poncet and Elmar Rode, two of the four co-founders of Pangea Summit, a company based in France and Germany. Pangea Summit has developed an AI platform to enable your frontline team members to create that hyper-personalized level of engagement with your customers and prospects, at every touch point, at scale.</p><p>If you work in a customer-facing role or support a customer-facing team, this podcast is for you! This AI technology will enable you to create more leads, win more deals, and shorten your sales cycles!</p><h3>3 Key Takeaways</h3><ul><li><b>AI should orchestrate the entire customer engagement workflow—not just generate content.</b> PangeaGTM supports every stage of the sales process, from pre-meeting research and coaching to live meeting guidance and personalized post-meeting follow-up.</li><li><b>Hyper-personalization requires enterprise-wide coordination.</b> Product marketing, business development, sales enablement, and AI agents work together to curate compliant messaging, customer insights, competitive intelligence, and playbooks that sales teams can activate instantly at the moment of truth.</li><li><b>The competitive advantage comes from turning organizational expertise into scalable execution.</b> Rather than relying on individual AI tools, organizations achieve better business outcomes by leveraging an integrated, agentic platform that consistently delivers trusted, relevant, and compliant customer interactions across every touch point.</li></ul><p></p><p><b>Chapters</b></p><p>00:00 Introduction<br />02:45 Pangea GTM Platform Overview<br />05:16 A Day in the Life of a Sales Executive<br />07:47 On stage Experience: Pre-Meeting Preparation<br />10:37 Conducting the Meeting with AI Support<br />13:44 Post Meeting Follow-Up<br />17:54 Backstage Experience: Product Marketing and Business Development<br />25:32 Platform Architecture and Functionality<br />29:32 Business Outcomes and Impact of PangeaGTM<br />31:11 Summary and Call to Action</p>
22 total episodes available
Deep-dive analytics for holisticselling
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is holisticselling?
<p>Tune in to learn how to achieve extraordinary results in B2B selling by leveraging the holisticselling framework!</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.