Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Home Screen Advantage

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by AppsFlyer

5.0(8 reviews)

7 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Your customer’s home screen is the most valuable real estate in the digital world—don’t let it go to waste. Home Screen Advantage shows enterprise leaders how to turn mobile apps into revenue engines. Hosted by Brian Quinn, President & GM at AppsFlyer, each episode features CMOs and marketing executives revealing how they transformed their apps from engagement tools into profit drivers. Learn how they unlock customer lifetime value, leverage first-party data, and prove mobile's impact on the bottom line. Get on the home screen. Get in the game.

Language

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Publishing Since

2/19/2026

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Recent Episodes

June 16, 2026

500 Million Streams a Month: Scaling PBS's Digital Impact with Ira Rubenstein, Chief Digital & Marketing Officer

What if the app you grew up watching PBS on is actually one of the most sophisticated digital platforms in media — serving 400 to 500 million streams a month on a fraction of the budget of its competitors? Ira Rubenstein, Chief Digital and Marketing Officer at PBS, pulls back the curtain on how a 50-year-old public media institution is navigating the AI era, fighting for its financial future, and rethinking what it means to reach audiences in a world where the app itself might soon disappear. In this episode, Ira explores how PBS built a federated digital infrastructure serving 300 local stations, pioneered frictionless giving with a 12% conversion rate, and is using generative AI to make content discovery smarter. He also gets candid about what terrifies him as a marketer and what excites him as a technologist. This is a conversation about leading transformation inside a mission-driven organization, building for scale without losing the local, and why the future of public media might depend on getting the right content to the right person at the right moment — before someone else's AI does it first.

May 19, 2026

11 Million Customers: How Kroger Wins Loyalty in Economic Uncertainty with Kay Vizon, Media Director

For enterprise marketing leaders, the challenge isn't just executing campaigns—it's proving their value to the CFO. In this episode, Kay Vizon, Media Director at Kroger, reveals how the retail giant manages engagement for 11 million daily customers by treating their mobile app as the anchor for omnichannel growth. Kay breaks down her rigorous measurement framework, explaining why Kroger moved from annual models to 4-week Marketing Mix Modeling (MMM) readouts to pivot spend in real-time. She also candidly discusses the "language barrier" between marketing and finance, the reality of enterprise AI adoption, and why she defends a 60/40 brand-to-performance split to drive long-term customer value.

April 23, 2026

How Brands Win in the Moment: Lessons from Live Sports with Reddit, TickPick & Fubo

What happens when you decide not to advertise during the Super Bowl — and your campaigns spend $20,000 anyway? In this live episode recorded at AppsFlyer's MAMA San Francisco 2026, Brian Quinn sits down with marketing leaders from TickPick, Fubo, and Reddit to pressure-test the modern playbook against the biggest moments in sports. The conversation moves fast across three very different vantage points: the marketplace selling the ticket, the streamer delivering the broadcast, and the community platform where fans actually talk about what they just watched. Along the way, the panel digs into why marketing FOMO can cost more than it returns, why late-game subscribers are surprisingly sticky, how a US men's hockey gold medal moved NHL ticket sales overnight, and why 20,000 different communities can be talking about the same Super Bowl at the same time. Whether or not live sports is part of your strategy, this episode is a practical look at how to show up in high-intensity moments, find the human truth inside a tentpole event, and turn spikes of attention into durable customer relationships.

7 total episodes available

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Frequently asked questions

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What is Home Screen Advantage?: Your customer’s home screen is the most valuable real estate in the digital world—don’t let it go to waste.

Home Screen Advantage shows enterprise leaders how to turn mobile apps into revenue engines. Hosted by Brian Quinn, President & GM at AppsFlyer, each episode features CMOs and marketing executives revealing how they transformed their apps from engagement tools into profit drivers. Learn how they unlock customer lifetime value, leverage first-party data, and prove mobile's impact on the bottom line.

Get on the home screen. Get in the game.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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