Your customer’s home screen is the most valuable real estate in the digital world—don’t let it go to waste.
Home Screen Advantage shows enterprise leaders how to turn mobile apps into revenue engines. Hosted by Brian Quinn, President & GM at AppsFlyer, each episode features CMOs and marketing executives revealing how they transformed their apps from engagement tools into profit drivers. Learn how they unlock customer lifetime value, leverage first-party data, and prove mobile's impact on the bottom line.
Get on the home screen. Get in the game.
500 Million Streams a Month: Scaling PBS's Digital Impact with Ira Rubenstein, Chief Digital & Marketing Officer
What if the app you grew up watching PBS on is actually one of the most sophisticated digital platforms in media — serving 400 to 500 million streams a month on a fraction of the budget of its competitors? Ira Rubenstein, Chief Digital and Marketing Officer at PBS, pulls back the curtain on how a 50-year-old public media institution is navigating the AI era, fighting for its financial future, and rethinking what it means to reach audiences in a world where the app itself might soon disappear. In this episode, Ira explores how PBS built a federated digital infrastructure serving 300 local stations, pioneered frictionless giving with a 12% conversion rate, and is using generative AI to make content discovery smarter. He also gets candid about what terrifies him as a marketer and what excites him as a technologist.
This is a conversation about leading transformation inside a mission-driven organization, building for scale without losing the local, and why the future of public media might depend on getting the right content to the right person at the right moment — before someone else's AI does it first.
19 May 2026
11 Million Customers: How Kroger Wins Loyalty in Economic Uncertainty with Kay Vizon, Media Director
For enterprise marketing leaders, the challenge isn't just executing campaigns—it's proving their value to the CFO. In this episode, Kay Vizon, Media Director at Kroger, reveals how the retail giant manages engagement for 11 million daily customers by treating their mobile app as the anchor for omnichannel growth.
Kay breaks down her rigorous measurement framework, explaining why Kroger moved from annual models to 4-week Marketing Mix Modeling (MMM) readouts to pivot spend in real-time. She also candidly discusses the "language barrier" between marketing and finance, the reality of enterprise AI adoption, and why she defends a 60/40 brand-to-performance split to drive long-term customer value.
23 Apr 2026
How Brands Win in the Moment: Lessons from Live Sports with Reddit, TickPick & Fubo
What happens when you decide not to advertise during the Super Bowl — and your campaigns spend $20,000 anyway? In this live episode recorded at AppsFlyer's MAMA San Francisco 2026, Brian Quinn sits down with marketing leaders from TickPick, Fubo, and Reddit to pressure-test the modern playbook against the biggest moments in sports.
The conversation moves fast across three very different vantage points: the marketplace selling the ticket, the streamer delivering the broadcast, and the community platform where fans actually talk about what they just watched. Along the way, the panel digs into why marketing FOMO can cost more than it returns, why late-game subscribers are surprisingly sticky, how a US men's hockey gold medal moved NHL ticket sales overnight, and why 20,000 different communities can be talking about the same Super Bowl at the same time.
Whether or not live sports is part of your strategy, this episode is a practical look at how to show up in high-intensity moments, find the human truth inside a tentpole event, and turn spikes of attention into durable customer relationships.
25 Mar 2026
Apps That Get You Lost: How The North Face and Anthropologie Use Discovery to Drive Loyalty with Ian Dewar
What if your app wasn't just a shopping tool — it was a storytelling platform that deepened customer relationships? Ian Dewar, who shaped customer experience strategies at The North Face, Anthropologie, and across the VF family of brands, makes a compelling case for rethinking how apps serve customers. In this episode, he explores how leading retailers have transformed their apps from transaction engines into discovery platforms: from rewarding customers for hiking national parks instead of just spending money, to pioneering "in-store mode" that bridges digital wishlists with physical retail, to using curated personalization that introduces customers to products they didn't know the brand even made.
This is a deep dive into building brand affinity, using behavioral data to drive frequency over acquisition, and what it actually means to make an app worth opening — not just for checkout, but for connection.
11 Mar 2026
Stop Thinking in Channels. Start Thinking in Relationships. With Stephane Godoy, Head of Digitalization & E-Commerce at KFC
What if your app wasn't a sales channel — it was your face to the customer? Stephane Godoy, who leads eCommerce and digitization at KFC, has spent years proving exactly that across a complex, multi-market, franchise-operated footprint. In this episode, he breaks down how KFC turned its app into a relationship engine: from the moment leadership stopped seeing mobile as a cost and started seeing it as the connective tissue between every other channel, to running 70+ simultaneous personalized campaigns, to using AI to discover that the restaurant — not the app — was driving customer churn.
This is a masterclass in change management, behavioral data, and what it actually means to build loyalty without leaning on discounts.
25 Feb 2026
From $30M to $190M: U-Haul's Mobile Transformation Playbook with David LoPresti, Director of Apps
David LoPresti reveals how U-Haul's Moving Help program grew from $30M to $190M by reimagining their mobile app as a profit engine. In this episode, discover U-Haul's strategic focus on customer lifetime value, their approach to cross channel marketing attribution, and why their analytics-driven strategy leads them to benchmark against Starbucks rather than industry competitors.
19 Feb 2026
Introducing: Home Screen Advantage
Your customer’s home screen, it’s the most valuable real estate in the digital world. So why let it go to waste?
Home Screen Advantage is the podcast for enterprise leaders who know mobile isn’t just another channel. It’s the front line of loyalty, growth, and long-term customer value. Hosted by Brian Quinn, President and GM at AppsFlyer.
In each episode, he sits down with decision-makers behind today’s most effective mobile strategies. You’ll learn about how the best apps tap into consumer habits to drive growth, turn engagement into real revenue, and the role apps play in this new AI era.
Want to know how iconic brands are winning on mobile? We’ve got the playbook.
Home Screen Advantage. Get on the home screen. Get in the game.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
8 ratings
Contact Home Screen Advantage
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Home Screen Advantage?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
