Join former home service pros turned marketing experts Joe Burnich & Mike Mancini as they dive into the real tips, tactics and strategies with clients (local home service business owners) who are dominating the home service market. Each episode, we uncover their high-level strategies, marketing wins, and what's driving their success. From SEO, Google Ads, website design to offline marketing and local lead generation, we break down what’s working in the home service marketing world. Think electricians, HVAC, plumbers, etc. (any home service business niche). If you’re ready to grow your business and book more jobs, this podcast is for you
What to Do When Your Home Service Business Is Slow
If it feels like the phone suddenly stopped ringing, you’re not alone. Many home service businesses are dealing with slower leads as homeowners put off larger purchases, repair instead of replace, and become more cautious about spending. Joe Burnich and Mike Mancini discuss why this slowdown is happening and, more importantly, what contractors can do about it. In this episode of the Home Service Marketing Pros Podcast, Joe and Mike share practical ways electricians, plumbers, HVAC companies, ...
6 Aug 2026
Build a Home Service Business That Grows Without Burning You Out with Dallin Huso
Growing a successful home service business isn't about working longer hours. It's about building the right foundation in the right order. In this episode of the Home Service Marketing Pros Podcast, Joe Bernich sits down with Dallin from Elevate Business Consulting, a former pool service company owner who built a 20-person team before selling his business. Dallin shares the exact seven-step framework he now teaches business owners to help them increase revenue, improve profit, and create syste...
6 Jul 2026
First $1,000 in Marketing: Where Home Service Contractors Should Spend It
Starting a home service business comes with no shortage of marketing advice—and plenty of opportunities to waste money. In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down where contractors should actually invest their first marketing dollars. From building a simple website to avoiding overpriced branding packages and running smarter Google Ads, this episode focuses on practical strategies that help generate leads without blowing your budget. Ba...
28 May 2026
AI Marketing Scams for Service Pros? What’s Real vs Fake
In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down the flood of “AI marketing” offers targeting home service businesses. From AI SEO agencies to software promising guaranteed rankings, they explain what’s real, what’s hype, and how contractors can avoid wasting money on gimmicks. Episode Highlights AI Is Everywhere, But That Doesn’t Mean Every Tool Works Joe and Mike discuss how many companies are using “AI” as a buzzword to sell expensiv...
4 May 2026
The Google Ads Zip Code Secret Behind Profitable Home Service Jobs
Episode Summary In this episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini break down a simple but powerful strategy to help home service businesses find their most profitable jobs using zip code data. Instead of guessing where your best customers are, this approach shows you how to use real numbers from your CRM or spreadsheets to identify which areas bring in the most revenue, the highest-value jobs, and the best return on your marketing. Whether you're running Google Ads,...
15 Apr 2026
Google Maps Lies: The Truth About SEO For Service Businesses
In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down one of the most misunderstood (and often ignored) factors in local SEO: your Google Business Profile address. They explain why your physical address can make or break your rankings in Google Maps—and why most marketing companies won’t tell you the full story. Along the way, they also share a valuable business lesson on partnerships, entrepreneurship, and why running a business doesn’t have to b...
24 Mar 2026
Marketing During Uncertain Times: How to Keep Leads Coming In
In this episode, Joe Burnich and Mike Mancini break down how economic and political uncertainty impacts home service businesses—and more importantly, how to respond the right way. They share real-world stories, common mistakes contractors make, and practical strategies to maintain (and even grow) your business when things slow down. Key Topics Covered 1. Why You Should Avoid Politics in Business Sharing strong political opinions can hurt your brand and cost you customers Real...
4 Mar 2026
Sales vs Marketing: Why Home Service Businesses Need Both
Many home service business owners think sales and marketing are the same thing. They aren’t. In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down the critical difference between marketing and sales and why confusing the two can hurt your business. Marketing’s job is simple: get attention and generate leads. Sales takes over once the prospect reaches out and turns that opportunity into a booked job. The hosts also explain how different strategies ...
17 Feb 2026
The Ultimate Marketing Checklist: 10 Things You Can’t Ignore
In this episode, Joe Burnich and Mike Mancini kick off a multi-part checklist series for home service pros who want more leads, more calls, and more booked jobs. Here are the 10 action items you can start using right away: Build a referral program – Reward customers for sending you new jobs.Follow up on quotes and past clients – Don’t wait for the phone to ring.Use lawn signs strategically – Low-cost visibility that drives real calls.Ask for reviews on every job – Make it part of your process...
28 Jan 2026
How To Save Thousands Of Dollars On Google Ads With Simple Landing Pages
In this episode, Joe and Mike break down why landing pages are critical for home service businesses running paid ads. If you are sending Google Ads traffic to your homepage, you are likely wasting money. The guys explain what landing pages are, how they work, and why they consistently outperform traditional websites when it comes to conversions. This episode is especially helpful for electricians, plumbers, HVAC companies, carpet cleaners, and any home service business investing in paid adver...
22 Jan 2026
How To Do Marketing For Electricians - Free Tips & Strategies for 2026
In this episode of the Home Service Marketing Pros podcast, Joe Burnich and Mike Mancini break down what really works in SEO and website marketing for electricians and home service businesses. Joe shares why electrical contractors have become his favorite niche, the biggest mistakes he sees on contractor websites, and how business owners can quickly tell whether SEO is even the right investment for them. If you are an electrician, plumber, HVAC company, or home service contractor tired of vag...
16 Jan 2026
How to Run Google Ads for Tree Service Businesses - Tips and Strategies That Actually Work
In this industry-specific episode of the Home Service Marketing Pros podcast, Joe Burnich and Google Ads expert Mike Mancini break down exactly how tree service businesses can use Google Ads to generate high-intent leads without wasting money. From keyword strategy and negative keywords to storm-driven demand and call tracking, this episode delivers practical, real-world advice you can apply immediately. What You’ll Learn in This Episode Why Tree Service Businesses Are Ideal for Google Ads Mi...
1 Jan 2026
AI Master Class Every Service Business Owner Needs in 2026 With The 360 Electrician
Joe Burnich sits down with Jeff “The 360 Electrician” for a special 2026 kickoff episode focused on practical AI for home service businesses. Jeff breaks down why most contractors get bad results from AI, the three “secrets” to making it work like a real employee, and how he’s using tools like ChatGPT, Gemini, and other AI platforms to speed up marketing, operations, and training. Resources and links The 360 Network Sing up link - https://www.the360electrician.com/offers/sHvmYM4F/checkout Co...
22 Dec 2025
Top 5 Ways to Rank Your Home Service Business in AI Search
Online search is changing fast, and home service businesses need to adapt or risk getting buried by competitors. In this episode of the Home Service Marketing Pros Podcast, Joe Burnich and Mike Mancini break down what is actually working right now to help electricians, plumbers, HVAC companies, and other home service pros show up in Google and emerging search experiences. No hype. No expensive tools. Just proven, practical strategies you can start using today. What You’ll Learn in This Episod...
26 Nov 2025
Get Reviewed! Get Booked! The Service Pros Guide to Google Reviews.
Episode Summary Joe and Mike break down why Google reviews matter more than ever for home service businesses. They share fresh ranking and consumer-behavior stats, explain the concept of review velocity, and give a practical, low-tech “Google Review Hack” that makes leaving reviews easy for customers and consistent for your team. If you want more calls from your Google Business Profile, this episode is a playbook. What You’ll Learn Why Google reviews are the new word-of-mouth for home service...
6 Nov 2025
How Much Money Should You Spend On Marketing?
n this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini tackle one of the most common — yet confusing — questions home service pros face: “How much should I spend on marketing?” They break down practical budgeting strategies for every stage of business, from brand-new startups to established multi-truck operations. Whether you’re an electrical Contractor, HVAC tech, pressure washer or carpet cleaner, this conversation will help you set up a sustainable marketing plan...
23 Oct 2025
Why Google Doesn't Like Your Service Business - And How To Fix It!
In this episode of Home Service Marketing Pros, hosts Joe Burnich and Mike Mancini break down one of the biggest frustrations for home service businesses — when Google seems to ignore or “hate” your business listing. They explain why your Google Business Profile (formerly Google My Business) may not be ranking in the local map pack and what you can do to fix it. Key topics include: Why your business address plays a huge role in whether you rank or not.The major problems with using PO boxes, U...
9 Oct 2025
The Free Marketing Tool That Saved My Client $6000 Last Month
In this episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini reveal a simple, free marketing tool that saved Mike’s clients over $6,000 in one month — and could save home service pros thousands more. They dig into one of the biggest mistakes contractors make: not tracking their leads. Mike explains how 9 out of 10 home service businesses fail to track where their calls and leads come from, leading to wasted ad spend and missed opportunities. The duo shares practical ways to f...
25 Sept 2025
Google vs. Social Media - Pick a side and never look back!
In this first episode of Home Service Marketing Pros, Joe Burnich and Mike Mancini share their backgrounds running service and marketing businesses, establishing credibility in SEO, web design and Google Ads. They emphasize that Google search and ads consistently outperform social media for home service companies because Google captures intent-based customers actively seeking help, while social media leads are often low-quality and hard to convert. The hosts set the stage for future episodes ...
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