The Honest Business podcast is here to give you advanced business strategy and the inside know-how for business owners who are scaling rapidly with strong, value-driven businesses. Hosted by May James, Multiple Business Owner, Growth Strategist and Global Business Consultant. May is known for her unfiltered, honest approach to business and leadership; giving you the real 101 on a variety of high level business topics, so that you can make use of the time you invest whilst listening and see results, fast.
133. How Victoria Jackson Became an Industry Leader and Built the Dream Business Her Future Self Wanted to Run
What does it actually look like to build a business led by intuition, aligned action, and a deep sense of self-trust? In this episode, I’m joined by Victoria Jackson, one of the UK’s leading manifestation and mindset coaches, an EFT practitioner, chart-topping podcast host, and the founder of The Collective—a digital resort where members arrive as they are and check out as their Future Selves, to explore the real inner work behind sustainable success.
Victoria shares how she learned to treat “failure” as data, why your thoughts shape your business more than you realise, and what happens when you start making decisions as your future self. We talk about navigating rejection wounds, stabilisation seasons, capacity, and the emotional realities most entrepreneurs never speak about publicly.
She also opens up about rebuilding her membership into a digital resort, setting boundaries that protect both her wellbeing and her community, and the manifestation story that led to her becoming a three-time author.
This conversation is part of our CEO Series on the Honest Business Podcast, where we sit down with inspiring founders to uncover what it really looks like to lead and grow a business on your own terms.
Key Points:
Failing isn’t real, it’s just data (01:27)
Thoughts, self-concept + business outcomes (02:25)
Making decisions as your future self (19:26)
Why stabilisation seasons matter (33:55)
Reimagining The Collective as a digital resort (56:04)
Boundaries, capacity + protecting your energy (01:01:00)
The manifestation story behind book three (43:17)
Connect with Victoria:
Instagram: @themanifestationcollective
Podcast: The Manifestation Collective
Website: themanifestationcollective.co
Connect with May on...
Instagram https://www.instagram.com/may.james_/ (https://www.instagram.com/may.james_/)
LinkedIn https://www.linkedin.com/in/maylaurajames/ (https://www.linkedin.com/in/maylaurajames/)
Website https://www.mayjames.com (https://www.mayjames.com/)
25 Nov 2025
132. Building Adaptive Customer Journeys That Grow Revenue & Don’t Burn Out Your Team With Alex Fearon
What does it really mean to design a business around clarity instead of complexity? In this episode, I’m joined by Alex Fearon, strategic marketer and founder of Maybe Later, who helps purpose-driven businesses map customer journeys that clients enjoy and teams can actually manage.
Alex shares how she created the Align Framework, a practical tool that combines audience insight, content strategy, and business goals without the jargon. We talk about why retention matters more than acquisition, how customer journey mapping reveals hidden gaps, and why human connection, not just AI, will define the next era of marketing.
She also opens up about team communication, breaking down silos, and how clarity can reduce fatigue and create joy at work.
This conversation is part of our CEO Series on the Honest Business Podcast, where we sit down with inspiring founders to uncover what it really looks like to lead and grow a business on your own terms.
Key Points:
Why every business has a customer journey (02:24)
Retention over funnels: the new marketing reality (09:14)
Spotting gaps and leaks that slow growth (12:59)
Busting myths: mapping doesn’t have to take weeks (30:22)
Tech, AI, and keeping the human touch (33:46)
Quiet ambition and leading on your own terms (51:58)
Connect with Alex on...
Instagram https://www.instagram.com/its_maybelater/
LinkedIn https://www.linkedin.com/in/alexandrafearon/
Website https://www.maybelater.uk/
Connect with May on...
Instagram https://www.instagram.com/may.james_/ (https://www.instagram.com/may.james_/)
LinkedIn https://www.linkedin.com/in/maylaurajames/ (https://www.linkedin.com/in/maylaurajames/)
Website https://www.mayjames.com (https://www.mayjames.com/)
11 Nov 2025
131. From Accidental Startup to Seven Figures: What It Actually Looks Like To Lead
Host May James interviews Kelly Duckworth, co-founder and CEO of The Care Collective, about scaling a bootstrapped business to seven figures while navigating burnout and building resilient leadership.
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