Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Hooked with Julia and Nick

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by Hosted by Playkit

17 episodes

Updated Daily

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Podcast Overview

Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social. <a href="https://playkit.substack.com/s/webinars-and-podcasts?utm_medium=podcast">playkit.substack.com</a>

Language

🇺🇲

Publishing Since

9/9/2025

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Recent Episodes

March 18, 2026

MrBeast’s Strategy: "How I Grew the Fastest TikTok on Earth" ft. Rohan Kumar

In this episode, we sit down with Rohan Kumar, the strategist who led MrBeast’s TikTok to become the fastest-growing account three years in a row. He’s now advising brands and startups on how to break through the noise with moments that actually stick.Rohan walks us through how he went from a COVID-era college grad pestering Colin & Samir weekly to running content strategy for one of the biggest creators on the planet, what he learned posting hundreds of videos before finding a playbook, and why most brands are still approaching TikTok completely wrong.We get into the real mechanics of virality: the single image you want stuck in people’s brains, why manufactured moments beat creative briefs, how he pulled off a live 8-hour Kevin from The Office stunt for Ramp, and why giving creators “creative control” is mostly a cop-out.If you’re a CMO, founder, or marketer trying to figure out what actually works in 2025, this is the playbook.Subscribe to stay in the know with consumer trends and marketing.Timestamps:]6:09 — How Rohan got started in the creator economy post-COVID 07:28 — Annoying his way into Colin & Samir (and why it worked) 08:30 — Getting introduced to Jimmy and joining MrBeast 10:17 — Learning TikTok from scratch: 100 videos, run the data, iterate 11:24 — Making Jimmy feel like a TikToker + why brands still aren’t trying right 16:49 — Why brands need to be inside the community, not above it 17:39 — Breaking down the Ramp x Kevin from The Office live activation 22:03 — The “image in the brain” theory: designing content to get clipped 26:37 — Streaming, clipping, UGC: Innovator’s Dilemma for creators 30:00 — Why influencer marketing needs moments, not just creative briefs 33:03 — CMO advice: post daily, nail your hooks, budget reality check This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://playkit.substack.com?utm_medium=podcast&utm_campaign=CTA_1">playkit.substack.com</a>

February 4, 2026

Organic v Influencer: How This Founder Grew to $100k ARR in 3 days, ft. Andrew Monreal

In this episode, we sit down with Andrew Monreal, founder of Arrow and Scratch AI, to break down how he grew multiple consumer apps using organic TikTok, product-led virality, and influencer distribution.Andrew walks through exactly how Arrow hit 100K users with slideshow content, why most founders focus on trends instead of building marketable products, and how Scratch AI scaled quickly using influencer-owned distribution.They dive into the real differences between organic vs influencer growth, how to design app UI that doubles as marketing, and why “posting first, building later” can save months of wasted work.If you’re building a consumer app (or thinking about it) this episode is a tactical breakdown of what actually works in 2026.Timestamps00:00 — Why you should post before you build10:42 — Discovering TikTok slideshows14:26 — Why faceless content is dying22:11 — Designing UI for virality26:01 — Validating ideas with content27:50 — Surviving organic highs + lows32:09 — Pros & cons of organic growth34:29 — Scratch AI + influencer strategy43:22 — Creators building products This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://playkit.substack.com?utm_medium=podcast&utm_campaign=CTA_1">playkit.substack.com</a>

January 27, 2026

The System Behind 10M+ Views/Week

How to Build & Scale a UGC Program (Without Burning Out)UGC doesn’t fail because creators are bad.It fails because the operating system behind it is broken.In this webinar, Julia Pintar (Co-Founder of PlayKit) breaks down exactly how to go from zero → one with an in-house UGC program and how to scale it into a sustainable growth channel that actually drives downloads.This session is less about “viral hooks” and more about the systems that allow virality to happen consistently.What You’ll LearnHow to source high-quality UGC creators (without marketplaces or cold spam)Why most UGC programs break after week two — and how to prevent itThe exact pay structure PlayKit uses to incentivize performance (flat rate + CPM + tiers)How to train creators so content improves every weekWhy reviewing videos before they go live saves thousandsHow to use the comment section as a conversion engineWhat realistic performance looks like in weeks 1–6When (and how) to scale from a few creators to a full UGC machineThe internal systems PlayKit uses to manage 150+ creators without chaosKey TakeawaysUGC is an operations problem, not a creativity problemClear briefs, feedback loops, and incentives outperform “letting creators run wild”Sustainable growth beats random viral spikesCommunity, accountability, and systems compound over timeWho This Is ForFounders running (or thinking about running) UGC for their appGrowth marketers tired of manual creator managementTeams trying to bring UGC in-house without losing their sanityAnyone who’s tried UGC and thought: “Why is this so messy?” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://playkit.substack.com?utm_medium=podcast&utm_campaign=CTA_1">playkit.substack.com</a>

17 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Hooked with Julia and Nick?: Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social.

So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll dig into the actual tactics, real metrics, and actionable playbooks that you can immediately use to dominate on social. <a href="https://playkit.substack.com/s/webinars-and-podcasts?utm_medium=podcast">playkit.substack.com</a>
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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