Hoosier Hustle and Heart shines a light on the people, programs, and partnerships strengthening the small business ecosystem of the Wabash Valley. Hosted by Jared Ell, the show blends real-world entrepreneurship, local resources, and practical insight to help business owners move from idea to action. Through conversations with entrepreneurs, community leaders, and support organizations, each episode offers clarity, connection, and momentum. Whether you’re just getting started or scaling what you’ve built, this podcast keeps hustle grounded in heart.
Publisher
West Central Indiana Small Business Development Center
Episode 5: The Regional Blueprint - How Collaboration Fuels Growth
Join Josh Alsip as he pulls back the curtain on regional economic development and explains how intentional collaboration is positioning West Central Indiana as a premier destination for talent and innovation.
23 Mar 2026
Episode 6: Beyond the Building: The Emporium as a Small Business Incubator
Chris Godfrey explains how he built a collaborative ”mini mall” in downtown Brazil that replaces competition with community, turning a simple retail space into a launchpad for local entrepreneurs. Discover how ”leading from the trenches” and fostering a culture of mentorship can reduce the barriers to entry and help small businesses grow from a garage hobby into a brick-and-mortar reality.
23 Mar 2026
Episode 4: Building Community In Rural Indiana - The 51 Bridges Crossfit Story
Discover how Jen Pendleton turned a 20-year dream into a powerhouse community at 51 Bridges CrossFit, proving it’s never too late to ”flip the switch” on your goals. This episode dives into the raw reality of rural entrepreneurship, from the ”dual bottom line” of impact and profit to the 1% gains that build a sustainable legacy.
23 Mar 2026
Episode 3: Dr. Dion Jackson on The Growing Green and Gold Together Initiative
Jared sits down with Dr. Dion Jackson of DePauw University to explore the Growing Green and Gold Together initiative—a major community and economic development effort reshaping Greencastle. They dig into new housing, downtown revitalization, the business accelerator, and the partnerships driving long-term impact across the region. A quick, inspiring look at how collaboration fuels local entrepreneurship and quality of life.
23 Mar 2026
Episode 2: Healthcare with Heart: Building Bright Soul Wellness
Miranda McKinney shares how she built Bright Soul Wellness Center to serve her hometown, the realities of starting a healthcare business, and why mission-driven entrepreneurship thrives in small communities.
3 Feb 2026
Episode 1 - From Idea to Action: How the ISBDC Helps Entrepreneurs Succeed
An inside look at how the West Central Indiana Small Business Development Center supports entrepreneurs at every stage—from startup to growth—with no-cost advising, real strategy, and deep community connections.
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