Produced by Lasso, Horsefluencer is the podcast for equine content creators who want to grow their platforms, improve their content, and connect with others in the industry.
Each episode offers practical insights, creative ideas, and honest conversations about what it takes to succeed as an equestrian creator today. You’ll hear from experienced influencers, marketers, and brand partners on everything from platform strategy to community building.
This is a space to learn, share, and grow—without pressure or judgment.
In this episode of Horsefluencer, Anne interviews Devin about her content journey, building platforms, and navigating brand deals throughout her growth.
Hosted by Anne Hawkins and Devin Dole.
25 Feb 2026
Our Best Tips for Attending Events as a Content Creator
Attending events as a content creator is an amazing opportunity.
Here are our best tips for packing, preparing, planning, and being present at an event. Especially if brand deals are involved.
Hosted by Anne Hawkins and Devin Dole.
7 Feb 2026
The Foundations of Storytelling in Long Form Content
Why does storytelling matter to your audience?
It builds connection. Trust. Understanding.
Here's the first in our storytelling series for content creators.
Hosted by Anne Hawkins and Devin Dole.
23 Jan 2026
A Content Creator's Guide to the New Year
A New Year might fill you with anxiety around having to rebrand yourself completely, but you don't have to transform yourself to grow your platforms. In fact, it might be better if you don't.
Hosted by Anne Hawkins and Devin Dole.
17 Nov 2025
A Content Creator's 101 on Being a Good Brand Partner
How can you be a good brand partner to not only attract more brand partnerships, but to provide value to the brand, your audience, and your platforms? It starts with authenticity. But, there's more.
Listen now.
Co-hosted with Anne Hawkins and Devin Dole.
12 Oct 2025
Behind the Brand with The Gilded Horse: Running a Business as a Married Couple
Anne sits down with the founders of The Gilded Horse (https://thegildedhorse.com/), an equestrian jewelry line that captures the essence, spirit, beauty, and movement of the horse.
Mitch and Cassie discuss what goes into running a business as a married couple, how they balance work, life, family, careers, and entrepreneurship, and the origins of The Gilded Horse.
Learn more about The Gilded Horse here (https://www.instagram.com/thegilded_horse/).
27 Sept 2025
Building Influence That Lasts Beyond the Algorithm
In this episode, we dig into what it really means to build influence that lastsm the kind that isn’t swayed by social media trends or changing algorithms. Learn how creators can focus on trust, credibility, and reliability so their work stands strong, no matter what platform they’re on.
Hosted by Anne Hawkins and Devin Dole.
Studies:
Research shows that stories create strong connections between speakers and audiences. In the white paper Mastering the Art of Leadership Storytelling (https://execdev.unc.edu/mastering-the-art-of-leadership-storytelling/), UNC professor Heidi Schultz (https://www.kenan-flagler.unc.edu/faculty/directory/heidi-schultz/) reveals that “fMRI scanning suggests that ‘speaker’ and ‘listener’ brain patterns synchronize more closely during a story being told and listened to. This increases the connection between storyteller and story consumers.”
1 Sept 2025
Cracking the Facebook Code for Creators with Nicole Brown
Are you missing out on the goldmine that is Facebook? Don't discount this platform, Meta is heavily incentivizing creators to post on Facebook and you could be making serious money.
Not sure where to start? Nicole Brown @nicolebrownequestian, is here with tips from her meetings with Meta!
Nicole also has a link where you can apply for the Creator Breakthrough Bonus - https://www.facebook.com/creator_programs/signup?referral_code=FRQIEBMCRL (https://www.facebook.com/creator_programs/signup?referral_code=FRQIEBMCRL)
9 Aug 2025
August Trend Report for Horsefluencers
Find out what new features have dropped on Instagram, what's trending on TikTok, and a few foundational content creation tips to keep your pages healthy and growing.
Hosted by Anne Hawkins and Devin Dole.
14 Jul 2025
AI Tools to Take Your Content Game to the Next Level
We dive deep into AI tools and resources in Episode 4!
This week, we extend our AI theme by focusing on practical tools like CapCut, Opus Clips, and ChatGPT. Learn about the latest trends, such as the AI-generated narrator voice trend on CapCut, and explore the ways you can leverage these tools for content creation and growth.
Discover how to tailor ChatGPT to your personal goals and hear tips on integrating AI into your regular workflow to maintain authenticity and creativity.
Join us as we share insights and strategies to make your content stand out!
Hosted by Anne Hawkins and Devin Conley.
5 Jul 2025
Visual Storytelling with Equestlana: Using Graphics to Elevate Your Content
Motion graphics designer Lana from LiveEQ Influence Group discusses visual storytelling, content creation tools like CapCut, and strategies for impactful content with hosts Anne Hawkins and Devin Dole in an interview.
8 Jun 2025
What Creators Need to Know About AI and Authenticity
Hosts Anne Hawkins and Devin Conley discuss how AI tools are changing content creation, focusing on maintaining authenticity and enhancing creative voices in an interview episode.
29 May 2025
Getting Past the Vulnerability Block and Speaking to Your Silent Audience
Hosts Anne Hawkins and Devin Conley explore overcoming vulnerability to connect with a silent audience, ultimately fostering trust and engagement through authentic online presence.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 3 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
7
Social presence
0
YouTube
0
Engagement
0
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