Host-Read Ads (Audio)

About Host-Read Ads (Audio)

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv (https://twit.tv/), to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.

Publisher

TWiT

Category

business

Language

en

Explicit

No

First episode

30 Sept 2022

Latest episode

3 Jul 2025

Latest episodes

92 episodes in the feed.

1. 

   3 Jul 2025

   HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter & This is Just the Starting Point - The Psychology Behind Premium Podcast Advertising

   TWiT.tv CEO Lisa Laporte explains the strategic reasoning behind the company's $20,000 quarterly minimum for advertising partnerships, benefiting both brands and the TWiT audience.

2. 

   5 Jun 2025

   HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

   Lisa Laporte discusses the critical need for ad tech in podcast advertising, highlighting methods to accurately measure campaign performance and engagement in this episode.

3. 

   22 May 2025

   HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You

   Lisa Laporte, CEO of TWiT.tv, details TWiT's advertising model, explaining host-read versus producer-read ads and the importance of diverse revenue streams for podcasting growth; this is an interview.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

79,433,257

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

89

Social presence

0

YouTube

93

Engagement

60

Contact Host-Read Ads (Audio)

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.