The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
Hello and welcome to this special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts, neck some egg nog and talk all things copy.
So if you’re ready to put up your stockings with us and wait for Father Christmas to slip down your copy chimney, this is the episode for you.
23 Sept 2020
End of Series 1! Series 2 coming in 2021.
Did you know we've been creating this podcast since 2015 -- never missing an episode?
Well, not until 2020.
2020 has been the year of "the surge" for us both.
In this special episode, we go through how we've handled working through the pandemic and what's happening with the Hot Copy podcast.
Spoiler alert: we're mixing things up in 2021!
27 Aug 2020
Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden
Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind?
Waking up mid-morning, taking a coffee onto the veranda, and staring out at wide-open pastures with birds chirping?
While it’s a nice daydream to have, many of us stick it out and stay put.
Others, like our guest today, put in the tough hours to make it a reality.
It’s not all lazy sleep-ins and fresh country air, but it IS freedom from the constraints of the city, and as far as copywriting goes - it’s a whole new demographic.
We’re excited to find out the difference location can make to your writing strategies from The Rural Copywriter herself!
Tune in to learn:
How Sarah Walkerden became The Rural Copywriter
Common misconceptions about country-living
City VS Country copy
The secrets of writing in a “down to earth style”
The challenges of working with rural businesses
How Sarah’s workday changed.
Share the pod love
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Oh and big hugs to Kate Crocker for her lovely testimonial.
“I love the Hot Copy Podcast. It's engaging, funny, and informative. It covers a huge range of copywriting topics, always with practical tips.
Belinda and Kate also interview some legends of the biz and obviously enjoy themselves.
This podcast is a must for any copywriter.”
About Sarah
The Rural Copywriter helps rural and regionally based businesses (including the agricultural and equestrian industries, boost their Google rankings and win over scores of adoring customers, through effective digital marketing messaging and strategy.
Specialising in writing SEO-friendly website copy and sales funnel copywriting, Sarah also helps businesses to develop effective content marketing strategies for blogs and social media.
Fun fact: Sarah also loves the smell of leather and horse sweat!
Useful links
LinkedIn (https://www.linkedin.com/in/sarah-walkerden-74310a16/)
Instagram (https://www.instagram.com/theruralcopywriter/)
Facebook (https://www.facebook.com/theruralcopywriter)
The Rural Copywriter (https://www.theruralcopywriter.com.au/)
Inside a recent episode
The science of conversational copywriting with Nick Usborne
Published 6 Dec 2018 · Transcript excerpt
[…] So I think that's the first task for a conversational copyrighter is to listen. And fortunately for us, the web among other things is a remarkable place for us to listen to our audience. We can listen to them through social media. We can go to, we can read the reviews they write on Amazon or TripAdvisor. […]
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