by Hotel Sales Playbook
Hotel Sales Playbook is a podcast for aspiring and on-property hotel sales managers who want clear, practical, real-world sales strategy. Each episode breaks down what the hotel sales role really looks like, with career coaching and revenue-focused playbooks you can actually use. It is also designed for select-service general managers without an on-property sales manager who want simple, proven ways to drive revenue and build smarter sales habits.
Language
🇺🇲
Publishing Since
1/25/2026
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July 11, 2026
<p>How can hotels build stronger relationships with their local Convention & Visitors Bureau? And why does it matter?</p><p><br></p><p>In this first interview episode of The Hotel Sales Playbook, I’m joined by Sara Clausen, Director of Sales at Experience Rochester, Minnesota, for a conversation about one of the most valuable partnerships in hotel sales.</p><p><br></p><p>Together, we discuss how hotels and CVBs work together to attract meetings, conventions, sporting events, and group business, while creating stronger destinations and more opportunities for everyone.</p><p><br></p><p>In this episode, you’ll learn:</p><p>• Why relationships with your local CVB matter</p><p>• How hotel sales leaders can become stronger destination partners</p><p>• What CVB sales professionals look for when working with hotels</p><p>• Ways to stay engaged and top of mind throughout the year</p><p>• Practical ideas you can implement immediately to strengthen your local partnerships</p><p><br></p><p>Whether you’re a hotel owner, general manager, director of sales, or someone building a career in hospitality, this conversation offers actionable insights to help you better leverage one of your community’s greatest resources.</p><p><br></p><p>If you enjoyed today’s episode, please subscribe, leave a review, and share it with someone else in hospitality.</p><p><br></p><p>To learn more and access additional resources, visit HotelSalesPlaybook.com.</p><p><br></p><p>Follow The Hotel Sales Playbook on Instagram, LinkedIn, and TikTok for more hotel sales strategies, leadership insights, and behind-the-scenes content.</p>
June 21, 2026
<p>What role does your local Convention & Visitors Bureau (CVB) play in driving hotel revenue?</p><p>In this episode of The Hotel Sales Playbook, I draw on five years of CVB experience to explain how CVBs operate, attract business, and support hotel performance. Learn how they generate demand through meetings, conventions, sporting events, tour and travel, leisure marketing, and special events—and why they can be one of a hotel’s most valuable partners.</p><p>We’ll also cover how leads are distributed, what happens before a lead reaches your inbox, and how stronger hotel-CVB partnerships create more opportunities for both hotels and destinations.</p><p>Whether you’re a sales manager, director of sales, general manager, revenue leader, or owner, this episode will help you better understand how CVBs contribute to destination success and revenue growth.</p><p>In this episode:</p><p>• What a CVB does and how it differs from hotel sales • How CVBs are funded • Where CVB business comes from • How lead distribution works • Why some hotels receive more opportunities than others • The importance of need dates and communication • How to become a stronger CVB partner • Advanced strategies for experienced hotel sales leaders</p><p>If you want to get more value from your relationship with your local CVB, this episode is for you.</p>
May 19, 2026
<p>How hotel sales leaders, GMs, and owners can use AI to better understand STR data, uncover hidden demand, and create stronger revenue conversations.</p>
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Hotel Sales Playbook is a podcast for aspiring and on-property hotel sales managers who want clear, practical, real-world sales strategy.
Each episode breaks down what the hotel sales role really looks like, with career coaching and revenue-focused playbooks you can actually use.
It is also designed for select-service general managers without an on-property sales manager who want simple, proven ways to drive revenue and build smarter sales habits.
This podcast updates daily.
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Yes, this podcast regularly features guests.
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