House Call | Caroline Klein Design

About House Call | Caroline Klein Design

At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about. You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones. Because the first draft builds it. The second draft defines it. Want more? Follow along @itscarolineklein and build your second draft.

Publisher

Caroline Klein

Category

business

Language

en

Explicit

Yes

First episode

10 Jan 2024

Latest episode

14 Oct 2026

Latest episodes

72 episodes in the feed.

1. 

   14 Oct 2026

   Vanity Metrics vs. Booked Projects: What Your Marketing Should Actually Be Optimizing For

   Tens of thousands of followers, comments like "stunning" and "obsessed," and still no projects? In this episode, Caroline explains the difference between visibility marketing and sales marketing, and why more content doesn't mean better content. Caroline compares a designer with 150K Instagram followers and no projects to one with fewer than 1,000 TikTok followers who is fully booked. She covers the three mistakes she sees most often. She also explains what sales marketing actually does. It h...

2. 

   7 Oct 2026

   Your Portfolio Isn't Getting You Clients (and Hiding Behind It Is Costing You More Than You Think)

   "Can I build my design business without showing my face?" It's one of the questions Caroline hears most from interior designers. The hard truth is that clients aren't hiring your portfolio. They're hiring the person they trust with their home and their money. In this episode, Caroline explains how marketing your business is different from becoming an influencer, what your audience needs to know in order to invest with you, and debunks designers' beliefs around marketing. You don't need ...

3. 

   21 May 2026

   From Dance Teacher to Fully Booked Designer in 5 Months ft. Emma Feeheley

   There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to charge premium prices. This episode proves otherwise. Today, I’m joined by Emma Feeheley, founder of Sunday & Co. Interiors, who launched her virtual interior design business in January 2026 and is already fully booked and on track for her first five-figure month. Connect with Emma: TikTok: @sund...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

11 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 67 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

86

Social presence

94

YouTube

0

Engagement

71

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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