A blend of marketing, leadership, and sales. House of Brand dives deep into how effective branding can help business leaders drive revenue growth, strengthen teams, and improve marketing efforts for their business. In each episode gain fresh perspectives on how brand influences every aspect of your business—from brand positioning and company culture to sales and training - insights and interviews from experts to guide you with the knowledge to lead your organization and own your next chapter. The podcast provides fresh perspective on the role of brand in marketing.
"I have a particular set of skills" - Brand Archetypes, Celebrity Profiles, and the Dreaded Animal Question | Ep #16
In this episode, Brand Strategist Aaron Huskins joins Torey to talk about how you can use brand archetypes and other personification methods to help give life to your brand, both in its definition and in action through future messaging.
26 Mar 2025
“Do your thing and make it look good” - The Visual Part of Branding with Thomas Walsh | Ep #14
BrandCraft Creative Director Thomas Walsh sits down with Torey Azure to discuss a rarely talked about topic on House of Brand: your brand’s visual identity.
5 Mar 2025
“You Are Enough” - What Service Brands Can Learn From Product Brands with Aaron Huskins | Ep. 13
In this episode, Brand Strategist Aaron Huskins joins Torey to discuss the differences between branding for a product and branding for a service, and what professional services can learn from product brands to stand out from competitors. With vast experience in marketing for professional services at BrandCraft, Torey and Aaron are ready to bring the heat and help set you up for success. So, let’s get into it!
19 Feb 2025
"You Have To Live It" - Core Values vs Brand with Kellie Easley | Ep #12
In Episode 12 of House of Brand, Kellie Easley is back to talk with Torey about the differences between core values and brand, how a company's values influence its brand, and to give tips and insights on how to define and uphold your organization's core values.
5 Feb 2025
“You Have to Stand Out from the Noise” - Content-First Web Design with Jessi Miracle | Ep#11
Jessi Miracle, award-winning Web Director at BrandCraft, joins Torey to discuss the importance of always prioritizing UX/UI, and messaging in web design in order to drive results for your business.
Learn how that foundation starts with brand and translates into websites that convert in this episode of House of Brand. Let's get started.
15 Jan 2025
"Put Me In, Coach!” - How Brand Fuels Marketing with Paul Carew | Ep #10
VP of Brand Strategy Paul Carew shares actionable insights on aligning sales and marketing teams and building a strong brand foundation to drive revenue and consistent messaging.
1 Jan 2025
“Differentiating Yourself with Design” - How Visual Identity Reinforces Brand Identity with Thomas Walsh | Ep #9
In this week’s episode of House of Brand, our Creative Director Thomas Walsh joins us to discuss how we use design to reinforce your message and how to create distinct branded elements that help you stand out from your competitors.
18 Dec 2024
"Designing for Solutions Not Preference" - How Brand Fuels Marketing Success with Paul Carew | Ep #8
Brand strategist Paul Carew shares expert insights on designing for solutions, not preference, to fuel marketing success and drive business growth.
5 Dec 2024
"You need legs to stand on" - House of Brand Ep. 7 with Kellie Easley
House of Brand host Torey Azure sits down with Kellie Easley, Chief Operations Officer of BrandCraft, to discuss the concept of "marketing debt" and its impact on businesses.
20 Nov 2024
"You Have to Challenge Yourself" - The Power of Brand Positioning with Aaron Huskins Part 3 - Ep #6
Brand strategist Aaron Huskins shares actionable strategies for crafting a compelling brand positioning statement and best practices for getting into the process.
11 Nov 2024
"Are you capturing intent or creating intent?"- How to Bring Your Brand to Market with Brady Heid | Ep #5
In this episode, we sit down with Brady Heid, Senior Digital Marketing Manager at BrandCraft to talk all things marketing, the impact brand has on a marketing strategy, and best practices for using the two together to get results.
16 Oct 2024
“Wait For All the Sexy Stuff” - Positioning for Success, Your Unique Value with Aaron Huskins - Part 2 | Ep #4
Dive into the art of positioning your business for long-term success. Torey and Aaron explore how defining your unique value proposition sets the foundation for growth. They break down the essential elements of positioning, why saying "no" is critical, and how the most successful companies focus on what truly matters before jumping into the “sexy” parts of branding. Whether you’re in the process of scaling or refining your brand, this episode is packed with actionable insights for entrepreneurs, business owners, and executives looking to build a strategic brand that stands out.
2 Oct 2024
"We Had a Brand Issue" - Fixing Messaging to Drive Growth with Chris Collier | Ep #3
Are you ready to level up your brand and marketing strategy? Torey sits down with Chris Collier, VP of Marketing at EHS Insights, to dive into the ins and outs of brand building, scaling, and creating a lasting impact. They cover everything from making your brand stand out in niche markets to understanding the power of employee engagement and leadership in shaping brand identity. Plus, they share insights on balancing creativity with technical execution and why curiosity is key in marketing.
18 Sept 2024
"It's a Rush to Sameness" - The Power of Positioning with Aaron Huskins - Part 1 | Ep #2
In this episode of House of Brand, Torey Azure chats with BrandCraft’s brand strategist, Aaron Huskins, about the basics of brand positioning. Kicking off a three-part series, they explore how positioning helps your brand stand out and why it's key to success. Torey and Aaron share insights on defining your brand's unique value and common mistakes businesses make along the way. Whether you're a business owner or marketing pro, this episode has practical tips for taking your brand to the next level. Tune in!
31 Aug 2024
"Are You a Fly Over Brand?" - Why Brand is the DNA of Your Business | Ep #1
In the first episode of the "House of Brand" podcast, Torey Azure introduces you to the show and its purpose. With 30 years of branding experience, including running a successful agency, Torey is here to help mid-sized and small businesses—what he calls "flyover brands"—address their unique branding challenges. He’ll guide you through practical strategies for overcoming common branding issues, especially during crucial growth stages. Torey will also highlight how to avoid common pitfalls and keep your brand strong as you scale. If you’re navigating the mid-market space and looking to refine your brand, this podcast is tailored for you.
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Apple Podcasts (US)
4.8 / 5
5 ratings
Podcast Authority Score: 14 / 100
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Quality
15
Social presence
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YouTube
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Engagement
32
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