House of Content
Claim This Podcastby Melissa Kontu, Christine Goos, Janni Widerholm
Podcast Authority
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Podcast Overview
<p>Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.</p>
Language
🇺🇲
Publishing Since
4/5/2023
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Recent Episodes
June 12, 2026
Unpacking Creator Etiquette with House Guest Gigi Robinson
<p>Recorded live at Possible Miami from Unplugged Studios, this week we're joined by creator, entrepreneur, speaker, and Founder of Hosts of Influence®, <a href="https://www.linkedin.com/in/gigirobinson/" target="_blank" rel="ugc noopener noreferrer">Gigi Robinson</a>.</p><p>The creator economy has matured, but the playbook is still being written. Gigi joins Christine in the studio to talk about what it takes to build a sustainable creator business today, from partnerships and pricing to personal branding, entrepreneurship, and long-term career growth.</p><p>Gigi's been creating (and monetizing!) since her college days, while Christine's early in her creator career. Hear from both sides of the table on lessons and experiences you can apply to grow in the creator economy. </p><p>For the creator-curious, this episode is packed with practical insights from someone who's been helping shape the conversation.</p><p>Special thanks to Unplugged Studios for hosting us at Possible Miami, and of course, Gigi for being on the show.</p>
June 4, 2026
Reality TV Fans Make the Best Marketers w/ House Guest Sarah Grosz
<p>Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer marketing at Allbirds and now heads Influencer & Brand Partnerships at HORMBLES CHORMBLES, a better for you candy brand.</p><p>Sarah has built creator programs at the intersection of culture, community, and performance, helping brands create partnerships that feel authentic while delivering measurable business results. </p><p>Christine and Sarah unpack what it really takes to build influencer strategies that drive conversion without sacrificing creativity.</p><p>They discuss how to evaluate creator fit beyond vanity metrics, the balance between performance goals and creator autonomy, and why cultural relevance can't be manufactured through trend-chasing. Sarah also shares her briefing philosophy, the storytelling signals she looks for in creators, and the influencer marketing metrics she wishes brands would stop obsessing over.</p><p>Plus, they kick things off with a quick-fire round covering creator hot takes, favorite creators, social media rabbit holes, and the influencer marketing hill Sarah is willing to die on.</p><p>Special thanks to Unplugged Collective for hosting House of Content in their studio at Possible Miami.</p>
April 23, 2026
Networking for Content: IRL As a Cheat Code
<p>Christine didn’t set out to host an event. What started as a small idea, bringing a handful of corporate creators into one room, quickly turned into something much bigger. A co-host, a few shares, a couple plus-ones… and suddenly the guest list hit 100, sponsors included. </p><p>That’s when it clicked: content didn’t just drive attention, it built a room. And that room started building everything else.</p><p>In this episode of House of Content, Christine and Janni unpack the shift happening right now: content, events, and networking are no longer separate lanes. They’ve collapsed into one system. What you post brings people in, where you show up deepens the connection, and who you’re seen with extends your reach far beyond the room.</p><p>They get into why content is no longer the product, but the invitation. How events have become the most powerful content channel. And why networking, once private, is now one of the most visible and strategic forms of distribution.</p><p><strong>What’s inside this episode:</strong></p><ul><li>Why POV content builds a room: Christine's case for building The C2C Network with Lana Ivory</li><li>The rise of IRL as a designed-for-distribution content channel</li><li>How events are becoming cultural moments, not just meetups</li><li>Why “being in the room” now extends far beyond it</li><li>The new advantage: ecosystems over individual content</li></ul>
70 total episodes available
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Frequently asked questions
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- What is House of Content?
<p>Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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