Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.
House of Demand
Claim This Podcastby Max van den Ingh, Jonas van de Poel
5.0(21 reviews)
74 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇳🇱
Podcast Overview
Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.
Language
🇺🇲
Publishing Since
2/10/2023
1 verified contact email on file for House of Demand
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Recent Episodes
November 14, 2025
HoD S3E18 - Timing your positioning
<p>S3E18 - Timing your positioning</p><p>Positioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how your product will be perceived in relation to your wider industry. It’s a dynamic process that changes over time and should be revisited constantly. But when, and how? That timing matters.</p><p>In this week's episode, Max and Jonas discuss the order of your positioning journey and why should nice first, then broaden later (not the other way around). But also how you should deal with stakeholders, like VCs, managers, customers, your uncle. Additionally, they unpack some examples of positioning, both good and bad.</p><p>Are you tuning in?</p><p>Follow us on LinkedIn:</p><p>🔊 <a href="https://www.linkedin.com/company/unmuted-b2b-saas-marketing/"><strong>Unmuted | B2B Marketing</strong></a></p><p>🚀 <a href="https://www.linkedin.com/in/maxvandeningh/"><strong>Max van den Ingh</strong></a></p><p>🖋 <a href="http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=jonas-van-de-poel"><strong>Jonas van de Poel</strong></a></p>
November 7, 2025
HoD S3E17 - Ads meet buying journey
<p>S3E17 - Ads meet buying journey</p><p>What do we mean with ads? Well, basically all forms of digital advertising, a.k.a. paid media. Which means running paid campaigns across platforms like LinkedIn, YouTube, Google, Reddit, and Meta, all with the goal of getting your brand and message in front of the right buyers, at the right time. And that last bit is crucial, because buying journeys, in B2B SaaS, are extremely complex.</p><p>In this episode, Jonas and Max talk about the mindset it takes to succeed with advertising in B2B SaaS, from planting the seeds early with your “day one” list, to building brand before pipeline, so that when prospects finally show up, they come in as fans. They also share tips, tricks and anecdotes that will help you set up your next ad campaign in a way that respects the modern B2B buying journey.</p><p><br></p><p>Are you tuning in?</p><p>Follow us on LinkedIn:</p><p>🔊 <a href="https://www.linkedin.com/company/unmuted-b2b-saas-marketing/"><strong>Unmuted | B2B Marketing</strong></a></p><p>🚀 <a href="https://www.linkedin.com/in/maxvandeningh/"><strong>Max van den Ingh</strong></a></p><p>🖋 <a href="http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=jonas-van-de-poel"><strong>Jonas van de Poel</strong></a></p>
October 31, 2025
HoD S3E16 - When AI is not the right way
<p>S3E16 - When AI is not the right way</p><p>People are using AI for everything. For research, to draft articles, to brainstorm ideas, to analyse data. And many more things. It is starting to feel as if you can do everything with AI. But should you? That’s the question we keep asking ourselves as marketers. Because what makes us relevant as humans? And should we outsource to AI?</p><p>In this week’s episode, Max and Jonas discuss how all good marketing, even when you use AI, should start with good marketing fundamentals like your understanding of the market, and how good taste comes into play. They also list some clear examples of when you should be using AI and examples of when you definitely shouldn’t. </p><p><br></p><p>Are you tuning in?</p><p>Follow us on LinkedIn:</p><p>🔊 <a href="https://www.linkedin.com/company/unmuted-b2b-saas-marketing/"><strong>Unmuted | B2B Marketing</strong></a></p><p>🚀 <a href="https://www.linkedin.com/in/maxvandeningh/"><strong>Max van den Ingh</strong></a></p><p>🖋 <a href="http://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=jonas-van-de-poel"><strong>Jonas van de Poel</strong></a></p>
74 total episodes available
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Frequently asked questions
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- What is House of Demand?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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