2 Oct 2026
Stop Eating Less: Sarah Krebs on Building Elevated Macros, Fueling Your Body & Redefining Results
What if the reason you’re not getting the results you want isn’t because you’re eating too much... but because you’re not fueling your body enough?
On this episode of Houston Hustle, Dr. Paige Ward and Dr. Charlie Ward sit down with Sarah Krebs, co-founder of Elevated Macros, for a conversation about entrepreneurship, fitness, nutrition, and building a body and business that can actually last.
Sarah’s passion for nutrition started with her own journey. After years of experimenting with different diets, training styles, and approaches to food, she became fascinated with understanding how the body actually responds to nutrition and exercise. That passion eventually led to Elevated Macros, an online nutrition and fitness coaching company serving clients across the country and around the world.
We talk about one of the biggest mistakes Sarah sees in fitness: constantly eating less while training harder. Sarah explains why building the body you want often requires properly fueling it first, why extreme restriction can backfire, and why the number on the scale tells only a tiny part of the story.
We also dive into the business behind Elevated Macros, including building a company with partners who have complementary strengths, creating an online coaching experience, navigating social media marketing, struggling with lead quality, and figuring out how to grow without losing the personal connection that makes coaching effective.
And because this is Houston Hustle, we get into Sarah’s life beyond business too, including her love of travel, adventure, hiking to places most people will never see, and the mindset that keeps her looking for the next challenge.
In this episode:
• Why eating less isn’t always the answer to fat loss • The problem with extreme diets and eliminating entire food groups • Why muscle building and body composition matter more than simply losing weight • How Sarah uses macros and individualized coaching with her clients • Why the scale should be a data point, not a measure of success • The realities of building a fitness and nutrition business • Social media, lead generation, and the struggle to find the right clients • How Sarah and her partners divide responsibilities based on their strengths • Nutrition and training for high-performing women • Balancing business, fitness, travel, and real life • Why sustainable results require more than just “calories in, calories out”
Sarah also shares an important reminder for anyone who has allowed a number on the scale to determine whether they’re succeeding: progress can show up in your clothes, photos, strength, sleep, energy, performance, and overall body composition long before the scale gives you the validation you’re looking for.
If you’re an entrepreneur building something of your own, someone who has spent years bouncing from diet to diet, or you simply want a healthier relationship with food, fitness, and your body, this conversation is for you.
Connect with Sarah & Elevated Macros: Find Elevated Macros on Instagram and Facebook and DM “COACH” to learn more about their nutrition and fitness coaching.
https://www.elevatedmacros.com/ (https://www.elevatedmacros.com/)
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Host contact: https://www.championforestchiro.com/ (https://www.championforestchiro.com/)
