If you're a woman over 40, you didn't grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes.
By tuning into Krista's How Can This Be Easy podcast, you'll be able to stop spending so much time navigating sticky situations. Instead, you'll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You'll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward
ou Don’t Need to Do It All Yourself: Building a Business (and Team) That Actually Supports You with Lindsay White
Today I’m joined by my brilliant friend Lindsay White of High Voltage Leadership. She’s a coach, leadership expert, and HR strategist with a heart for helping women-led businesses grow the smart way.
If you’ve got a couple of contractors, are thinking about hiring, or already have a team but feel like you’re still doing everything... this one’s for you.
What We Cover:
✅ Why hiring random help won’t solve your problem
✅ The difference between coaching and consulting and why both matter
✅ What a real people strategy looks like in a small business
✅ How org charts help even if your team is just you and a VA
✅ What the LPC Accelerator is and who it’s for
✅ How to hand things off without losing control
Curious if this is what you need?
Lindsay is offering free 30-minute calls so you can talk it out and see what makes sense for where you are. No pressure. Just clarity.
Resources + Links Mentioned:
Learn more about the LPC Accelerator → https://docs.google.com/document/d/1bKzd8SgoRyOAgCfKxxd1VbJJmlXJqljZZEThOkxMGV0/edit?tab=t.0
Book your FREE 30 minute call: https://api.leadconnectorhq.com/widget/bookings/lindsaywhite
Connect with Lindsay on LinkedIn → https://www.linkedin.com/in/lindsay-white-high-voltage/
Visit High Voltage Leadership → https://www.highvoltageleadership.ca/
20 Jul 2025
How To Support Your Small Business Besties for Free
This one’s a little different.
In this episode, I’m breaking down exactly how to show up for the women in your life who are chasing a dream on Instagram. Whether you get what they do or not, these small actions go a long way.
This episode is short, simple, and made to be shared.
What You’ll Learn:
✅ Why your likes, comments, and shares actually matter (and how they help)
✅ What the Instagram algorithm notices and what it doesn’t
✅ How to support your friend’s business without needing to buy a thing
✅ The easy actions you can take in under 15 seconds that make a real difference
✅ Why saving a post helps more than you think (and no one has to know you did it)
Want to Pay It Forward?
📲 Share this episode with your own friends
💬 Use it to start a convo about how we support each other online
💛 Be that person who shows up — even in the small ways
Let’s Connect:
Instagram → @activateherawesome
Website → activateherawesome.com (https://activateherawesome.com)
If you’re a business owner yourself:
Use this episode as your unofficial hype tool. Send it to your crew. Let them know how much every like, comment, and share really helps.
20 Jul 2025
The Exact Method Christi Balfour Used to Grow Her Followers by 218% in Less Than 3 Months
Today you'll meet Christi Balfour. She's a virtual assistant, VA coach, and Academy member who’s gone from stuck to soaring on Instagram. When she joined the Academy, she had stagnant followers and zero momentum. After she began using my method, within three months? She hit 1,000+ followers, landed new coaching clients, and built a waitlist for her new VA membership — all without boosting posts, cold DMing, or being glued to her phone.
In this episode, we walk through exactly what changed — and how you can do the same.
What We Cover:
✅ Why follower count wasn’t the problem, her messaging was
✅ The simple strategy she used to find and attract her ideal clients
✅ How she cleaned up her audience (and her algorithm) after boosting gone wrong
✅ The power of getting crystal clear on your niche (hint: it gave her audience hope)
✅ Why your bio matters more than your dog or wine preferences
✅ What you need to fix in your Facebook profile if you ever post in groups
If you’ve been stuck at the same follower count for months, this one will light a fire under you. No fluff. Just what works.
Resources + Links Mentioned:
🎁 Christi’s free training: How to Make Your Facebook Profile Work for Your VA Business → https://christibalfour.kit.com/fbprofile
Christi's Instagram: https://www.instagram.com/virtualprosociety/
The VA Whisperer GPT --> https://virtualprosociety.com/vawhisperer
The Virtual Pro Society Waitlist --> https://virtualprosociety.com/vps-waitlist
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
30
Social presence
0
YouTube
0
Engagement
51
Contact How Can This Be Easy with Krista Smith
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