How Creators Make Money

About How Creators Make Money

A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.

Publisher

How Creators Make Money

Category

business

Language

en

Explicit

No

First episode

31 Jan 2025

Latest episode

8 Feb 2026

Latest episodes

47 episodes in the feed.

1. 

   8 Feb 2026

   The Super Bowl Isn’t About Football Anymore (Here’s Who Actually Wins)

   The Super Bowl looks like a football game — but it’s really a business event. In this episode, Grace and Justin break down how the Super Bowl became one of the most powerful money-making machines in the world, and what that means for creators, brands, and anyone paying attention to where attention actually flows. This turns into a broader conversation about scarcity, spectacle, and why the biggest sports moments are no longer built for fans — they’re built for advertisers, executives, and creators who know how to position themselves in the right rooms. We also get into how creators can think more strategically about major cultural moments like the Super Bowl, World Cup, Olympics, SXSW, and F1 — and how money quietly moves around all of them. Inside this episode: Why Super Bowl tickets cost $5,000+ (and who’s actually buying them) How the Super Bowl turned into a networking and sales event Why creators get paid just to show up Sports betting money flooding the creator economy The rise of B2B creators and why brands trust them more How to map big events 6–12 months ahead to get invited in Why attention, not talent, drives the biggest contracts in sports This isn’t about “how to go viral.” It’s about understanding where the money already is — and how creators tap into it. 🎙️ Hosted by Grace Ling & Justin Nguyen 📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.

2. 

   2 Jan 2026

   How To Succeed as a Creator in 2026 | Insights From a 350-Page Report

   Hosts Grace Ling and Justin Nguyen analyze a comprehensive social trends report, discussing creator income, platform incentives, and the disconnect between perceived success and actual earnings.

3. 

   19 Dec 2025

   Why Most Creators Are Broke (Even With a Big Audience)

   JC Rodriguez discusses with hosts Grace Ling and Justin Nguyen how creators can build multiple income streams, manage cash flow, and achieve long-term financial stability, in this interview episode.

Who has been a guest on How Creators Make Money

Names identified in recent episode analyses. Showing up to five guests.

• JC Rodriguez
• Phil Pallen
• Megan Lightcap
• Zach Wilson
• Ryan Trahan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

35,708

Score snapshot 15 Sept 2025

Apple Podcasts (US)

3.0 / 5

2 ratings

Spotify

4.7 / 5

15 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

89

Social presence

90

YouTube

76

Engagement

32

Contact How Creators Make Money

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.