A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.

How Creators Make Money
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Podcast Overview
A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.
Language
🇺🇲
Publishing Since
1/31/2025
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Recent Episodes

February 8, 2026
The Super Bowl Isn’t About Football Anymore (Here’s Who Actually Wins)
<p>The Super Bowl looks like a football game — but it’s really a business event.</p><p>In this episode, Grace and Justin break down how the Super Bowl became one of the most powerful money-making machines in the world, and what that means for creators, brands, and anyone paying attention to where attention actually flows.</p><p>This turns into a broader conversation about scarcity, spectacle, and why the biggest sports moments are no longer built for fans — they’re built for advertisers, executives, and creators who know how to position themselves in the right rooms.</p><p>We also get into how creators can think more strategically about major cultural moments like the Super Bowl, World Cup, Olympics, SXSW, and F1 — and how money quietly moves around all of them.</p><p><strong>Inside this episode:</strong></p><ul><li><p>Why Super Bowl tickets cost $5,000+ (and who’s actually buying them)</p></li><li><p>How the Super Bowl turned into a networking and sales event</p></li><li><p>Why creators get paid just to show up</p></li><li><p>Sports betting money flooding the creator economy</p></li><li><p>The rise of B2B creators and why brands trust them more</p></li><li><p>How to map big events 6–12 months ahead to get invited in</p></li><li><p>Why attention, not talent, drives the biggest contracts in sports</p></li></ul><p>This isn’t about “how to go viral.”<br>It’s about understanding where the money already is — and how creators tap into it.</p><p>🎙️ Hosted by Grace Ling & Justin Nguyen<br>📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.</p>

January 2, 2026
How To Succeed as a Creator in 2026 | Insights From a 350-Page Report
Hosts Grace Ling and Justin Nguyen analyze a comprehensive social trends report, discussing creator income, platform incentives, and the disconnect between perceived success and actual earnings.

December 19, 2025
Why Most Creators Are Broke (Even With a Big Audience)
JC Rodriguez discusses with hosts Grace Ling and Justin Nguyen how creators can build multiple income streams, manage cash flow, and achieve long-term financial stability, in this interview episode.
47 total episodes available
Recent guests on How Creators Make Money
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
JC Rodriguez
Guest
Phil Pallen
Guest
Megan Lightcap
Guest
Zach Wilson
Guest
Ryan Trahan
Guest
Morning Brew founders
Guest
Justin Nguyen
Guest
Ajay Oba
Guest
Grace Ling
Guest
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Frequently asked questions
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- What is How Creators Make Money?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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