Finding success in creative industries is never straightforward and only the boldest and brightest will survive! So I'm interviewing some of my favourite creative people to learn about how they found success in their field and to ask them what advice they would have for aspiring creatives looking to join them!
How Look Mum No Computer went from YouTube to Eurovision • How Do You Do ep.15
Sam Battle, AKA Look Mum No Computer, is one half musician and other half mad inventor, but he marries both together into his own unique brand of creativity! You may know him for representing the United Kingdom at Eurovision 2026, but many will have already known him from his excellent YouTube channel of over 700k subscribers. Check out Look Mum No Computer on tour: https://www.lookmumnocomputer.com/Check out Sam's channel here: https://www.youtube.com/channel/UCafxR2HWJRmMfSdyZXvZMTwWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.How Do You Do is presented and produced by @DavidBennettPiano
0:00 How Look Mum No Computer Became a YouTuber
6:28 How Sam Ended Up Representing the UK at Eurovision
10:25 Writing the Eurovision Song
17:00 The Pressure of Eurovision and Staying True to Your Creative Vision
32:11 What It's Really Like Performing at Eurovision
40:19 The Story Behind the Furby Organ
43:23 Finding Your Creative Style Without Overthinking It
44:17 Building a Museum
50:08 Sam's Advice for Creative People
55:56 Look Mum No Computer's Upcoming Tours
19 Sept 2026
How Music Mongoose Quit Radio for YouTube • How Do You Do ep.14
Adam English, AKA @MusicMongoose (https://www.youtube.com/@MusicMongoose), has found an audience on YouTube telling the stories behind classic rock and pop songs. But Adam began as a BBC radio DJ! So today I'm excited to learn how Adam went from radio to YouTube and the challenges he faced along the way.Check out Adam's channel here: / @musicmongoose (https://www.youtube.com/channel/UCeRLnT9z-s8e52MI0WK7VRg)Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.How Do You Do is presented and produced by @DavidBennettPiano 00:00 (https://www.youtube.com/watch?v=Udr3e2Mf5mo) Who is Music Mongoose?01:31 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=91s) Why Subscriber Count Doesn't Matter05:11 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=311s) The Story Behind His First Viral Video07:45 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=465s) Why He Started Appearing on Camera10:44 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=644s) From Radio DJ to YouTuber21:21 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=1281s) Why YouTubers Shouldn't Obsess Over Every Video30:18 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=1818s) When YouTube Became a Career34:07 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=2047s) Why Creatives Need a "Portfolio Career"38:21 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=2301s) Why Adam is called Music Mongoose39:44 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=2384s) Turning a YouTube Channel Into a Business44:43 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=2683s) How Music Mongoose Deals With Copyright56:08 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=3368s) The Mental Health of Being a YouTuber01:04:51 (https://www.youtube.com/watch?v=Udr3e2Mf5mo&t=3891s) Adam's Advice for Aspiring YouTubers
5 Sept 2026
How Adam Neely pioneered Music Theory YouTube and then quit to tour with his band • How Do You Do ep.13
Adam Neely effectively created the genre of Music Theory YouTube! He is very much the reason I am doing what I do today, so it was an absolute pleasure to spend an hour chatting with him about everything from YouTube, to touring, to AI and beyond!
Check out Adam on YouTube https://www.youtube.com/adamneely
And go see his band Sungazer on tour: https://www.sungazermusic.com/
Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.How Do You Do is presented and produced by @DavidBennettPiano
15 Aug 2026
How Emma Harner went viral with alternate tunings and odd meters • How Do You Do ep.12
Emma Harner has found an audience with her beautifully arranged math-folk covers and original songs. Her use of alternative tunings and odd time signatures results in some truly unique songwriting. So today I want to chat to her about not only how she creates these beautifully esoteric songs but also about how she found her audience.
Check out Emma Harner: https://emmaharner.com/
Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.How Do You Do is presented and produced by @DavidBennettPiano
00:00 Emma Harner01:07 From Pandemic Guitarist to Viral Artist06:06 Learning Guitar and Finding Her Instrument12:06 Radiohead, Josh Turner and Musical Influences16:07 Alternative Guitar Tunings35:29 Emma's First Solo Show42:30 The Future of Music and Supporting Artists48:41 How the Music Industry Is Changing51:09 Should Musicians Sign to a Record Label?58:16 Emma's Advice for Aspiring Musicians
18 Jul 2026
How Charles Cornell went from Cardi B piano memes to music education • How Do You Do ep.11
Jazz pianist Charles Cornell initially went viral for playing piano to Cardi B ranting about COVID. But he didn't allow this unexpected success to be a mere flash in the pan. Instead he successfully pivoted his content to become one of the internet's leading music educators. Check out Charles' YouTube: https://www.youtube.com/@CharlesCornellStudiosSOURCES: Jones Big Ass truck rentals & storage - Harmonizator https://www.youtube.com/watch?v=qoLS9We9hl4Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.How Do You Do is presented and produced by @DavidBennettPiano (https://studio.youtube.com/channel/UCz2iUx-Imr6HgDC3zAFpjOw)
4 Jul 2026
How Warren Huart produced big acts and then conquered YouTube • How Do You Do ep.10
Warren Huart is a producer and online educator. He has worked with big artists including Aerosmith, James Blunt, The Fray, Daniel Powter, just to name a few, and he also has a YouTube channel called 'Produce Like A Pro' where he passes on his industry knowledge to help aspiring musicians and producers on their journey. Check out Warren's YouTube: https://www.youtube.com/producelikeaproWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.How Do You Do is presented and produced by @DavidBennettPiano (https://studio.youtube.com/channel/UCz2iUx-Imr6HgDC3zAFpjOw)
30 May 2026
How Cadence Hira teaches music theory with Video Games & Anime • How Do You Do ep.9
Cadence Hira makes YouTube videos teaching music theory through the lens of video game music and anime and she has got over 100k subscribers doing so. So today we're chatting about the challenges involved in making educational music content and also how she built her audience from the ground up.Check out Cadence's YouTube: https://www.youtube.com/@CadenceHiraWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction & Cadence’s YouTube journey
(01:06) Finding her format & the breakout moment
(04:06) Why video game & anime music?
(05:32) Splatoon & wild video game soundtracks
(07:20) Finding video ideas
(10:05) The rise of music theory YouTube
(15:15) 100k subscribers, imposter syndrome & recognition
(19:07) Burnout, upload schedules & working solo
(21:11) Editing and mistakes
(24:35) Copyright struggles
(32:05) Re-uploads, corrections & future-proofing videos
(35:40) Advice for new YouTubers
16 May 2026
How Alex Ball writes music for TV and adverts • How Do You Do ep.8
Alex Ball is a professional TV composer and also a YouTuber who makes videos about vintage synthesizers! He is the composer for BBC children's TV show Supertato, and his music has also appeared in Stranger Things. So today we discuss how Alex broke his way into the world of TV music and also how he gained over 100,000 subscribers on YouTube playing with old synths!
Check out Alex's YouTube: https://www.youtube.com/@AlexBallMusic
Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
2 May 2026
How David Hartley’s music history videos blew up! • How Do You Do ep.7
David Hartley has earned 250 million subscribers with his music documentaries on YouTube. He also was previously the editor for my own YouTube channel and one of our favourite things to do is discuss YouTube! So today I'm asking David about his success on YouTube and we drill into the nature of the platform and also its future.Check out David Hartley's YouTube: https://www.youtube.com/@davidhartley94Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
18 Apr 2026
How David Bruce composes classical music for world class venues • How Do You Do ep.6
David Bruce is both a very successful classical composer and a YouTube! Today we learn about the business of being a classical composer in the 21st century including how David gets commissioned to write music and also his side hustles including YouTube and his sheet music website 8notes.com. Check out David Bruce's YouTube: https://www.youtube.com/@DBruceWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction
(00:51) Making Money as a Classical Composer
(07:18) Writing for Instruments You Don't Play
(18:30) Composing Operas
(21:00) Challenging Ensembles to Write For
(24:00) Nurture Relationships With Performers
(29:00) Film Composing vs. Classical Composing
(30:53) YouTube
(38:28) Side Hustles
(46:45) Has YouTube Culture Changed?
(49:04) Advice for Aspiring Composers
4 Apr 2026
How Half-Asleep Chris got over 1 Billion views • How Do You Do ep.5
Half-Asleep Chris has amassed over 4 million subscribers and over 1 billion views with his super creative videos. Along with his beloved feline co-stars he has created all manner of wonderful contraptions, but the topics of his videos really know no bounds. So today I'm learning how Chris approaches making YouTube videos and asking him for any advice he'd have for aspiring YouTubers.Check out Chris' channel: https://www.youtube.com/c/HalfAsleepChrisWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction
(01:56) Finishing Big Projects On YouTube
(07:31) How Often To Upload
(11:28) Attention To Detail In Videos
(16:53) Motivation To Start The Channel
(19:40) Barrier For Entry For YouTube
(22:01) Viral Success
(24:00) Evolving The Content You Make
(27:15) YouTube Kids
(36:07) Tom Scott's Best Video
(38:11) YouTube Won The Streaming Wars
(42:16) Other People Copying Video Ideas
(44:25) Dealing With Comments
(46:04) What Would You Change About YouTube?
(48:04) Advice For Aspiring YouTubers
(53:39) Why Is Chris Half-Asleep?
21 Mar 2026
How Mary Spender earned 1000 true fans • How Do You Do ep.4
Mary Spender is a singer-songwriter who has built a career with her YouTube following. She has toured her original music, released various albums and made hundreds of YouTube videos all thanks to nurturing her fanbase and avoiding getting hung up on the old record label model. Today Mary and I chat about how musicians can use YouTube to launch their career, how to deal with the threat of AI and how to really connect with your fans.Check out Mary's channel: https://www.youtube.com/@MarySpenderWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(0:00) Introduction
(2:00) Starting YouTube
(6:10) Record label is no longer the way
(8:28) Nurturing 1000 true fans
(18:10) Live shows
(22:50) The YouTuber workflow
(34:04) Starting side channels
(37:57) AI Music & how to survive
(50:35) Meeting Mark Ronson and travel
(56:30) New music in 2026
(1:00:00) Advice for aspiring musicians
7 Mar 2026
How Let's Learn Everything created a podcast about everything • How Do You Do ep.3
Tom Lum, Caroline Roper and Dr. Ella Hubber all met each other on Tik Tok and now host the successful podcast Let's Learn Everything. So today I'm asking them for advice on how to podcast, how it compares to other platforms like TikTok and YouTube and what challenges can be involved in podcasting.Check out Let's Learn Everything: https://www.letslearneverything.com/Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(00:00) Introduction
(02:14) Creating The Format
(04:19) Podcast V.S. YouTube
(11:46) Appearing on Lateral with Tom Scott
(15:30) What Podcast Networks Can Offer
(18:33) No View Count
(23:09) Coming Up With Topics
(27:50) Working Together Without Ever Having Met
(34:33) Making Educational Content
(40:12) Meeting IRL for the First Time
(44:23) Learning Through Failure
(46:44) Live Shows
(48:57) David's Appearance on Let's Learn Everything
21 Feb 2026
How Josh Turner's career was made by YouTube • How Do You Do ep.2
Joshua Lee Turner is a guitarist and singer who has made a career on YouTube with his cover versions of classic songs and original music. His YouTube videos have clocked up millions of views and have afforded him countless opportunities to tour and play his music. So today I'm chatting with him to see what advice he might have for musicians who are looking to YouTube as a place to launch their career. Check out Josh's channel: https://www.youtube.com/c/JoshTurnerGuitar (https://www.youtube.com/c/JoshTurnerGuitarWelcome)
Welcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.
(0:00) Introduction
(1:18) Going Viral
(5:09) Touring Thanks to YouTube
(12:41) Working with Other Musicians
(15:03) The Value of Authenticity
(19:39) 1960s and 70s music
(25:25) Fixing It In Pre
(30:53) Recording On Location
(38:25) Copyright on YouTube
(41:41) Unexpected Hits & Unexpected Flops
(46:49) Opportunity For Musicians On YouTube
(50:10) YouTube V.S. TikTok V.S. Instagram
(53:31) Advice For Aspiring Musicians"
7 Feb 2026
How Map Men conquered YouTube with silly geography
Jay Foreman and Mark Cooper-Jones, best known as The Map Men, make silly geography videos on YouTube, both educating and entertaining their audience of over a million subscribers. So today I'm chatting with them to find out what goes into their videos, how they first met and also any advice they'd have for aspiring YouTubers.
(0:00) Introduction
(1:03) How did the Map Men first meet?
(5:15) New channel name and is Unfinished London
(8:23) Live comedy shows and writing a book
(16:16) Famous cameos
(20:22) Sharing the workload for Map Men
(23:17) Dealing with sponsors
(31:25) Coming up with video topics and thumbnails
(35:15) Making mistakes on YouTube
(40:50) Jay's most viewed video and music
(43:40) Appealing to a global audience
(47:38) Advice for aspiring YouTubers
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