Jo Ferrone explores finding a gentle balance in both business and life because, as she says "being kind to ourselves is our superpower". In a world where women are told they can do everything, Jo believes we can indeed do anything but trying to do it all often leads to overwhelm, burnout & health problems. Jo is excited to support women on their business journey with her uniquely holistic and empathetic approach and welcomes a range of expert guests who bring both wisdom & inspiration in equal measure.
In today's episode, Pam Cottman is back for a catch-up five years after her first appearance way back on Episode 12. You'll recall that Pam is a resilience coach, but now also the host of the podcast 'Lessons in Resilience', and the author of her debut book, Being Resilient(ish): A Realistic Guide to Building Self-Belief, Confidence, and Clarity in Busy Lives.
Pam has had a lot going on since we last spoke: a house build, two children growing up fast, perimenopause, and a business finding its feet after the pandemic. We talk about how easily all of that gets left out when we only share the shiny bits of our work, and how much of it happens quietly in the background.
Of course we have a brilliant discussion around resilience too, and all about the 'ish' in the book's title, what it was like to write it around family life and running a business, and some of the key themes that Pam conveys so beautifully and empathetically.
So if your plate is full and you suspect you're due a bit more grace, I reckon this one is for you! Enjoy the show!
Connect with Pam:
pamcottman.com
Insta: @pamcottman
Pam's Podcast: Lessons In Resilience
Book: Being Resilent(ish)
Check out my first conversation with Pam, back from episode 12 of the HDSDI podcast, here
Today's sponsor: Areta Press submissions email submissions@aretapress.co.uk
Areta Press newsletter sign up: https://mailchi.mp/aretapress/newsletter
Connect with Jo:
HDSDI Networking: https://howdoesshedoit.life/networking/
HDSDI Free Stuff: https://howdoesshedoit.life/free-stuff/
HDSDI mailing list sign-up: https://howdoesshedoit.kartra.com/page/NewsletterSignUp
HDSDI Membership: https://howdoesshedoit.life/membership/
Email me to book a 1:1 Discovery call:
jo@howdoesshedoit.life
Follow me on Instagram to continue the conversation and get updates about the podcast:https://www.instagram.com/howdoesshedoitlife/
6 Oct 2026
Ep 93: The power of no, with Jo Hooper
In today's episode, my guest is Jo Hooper - a former crisis communications specialist who now runs Get Wildly Free, a coaching business centred around empowering clients to say 'no!'
Jo talks us through how it all came to be, dating back to her early PR career where saying yes to everything was the norm; to the point that she ended up balancing client crises with walking her boss's children to school, before the pressure eventually tipped into two clinical breakdowns. It's a conversation that doesn't shy away from how bad it got, or from the realisation that rest alone was never going to undo years of running on empty.
From there we progress to YOLO - a phrase Jo leans on regularly, and one that turns out to carry real weight, tied to losing her father when she was sixteen. It reframes the rest of the conversation: from 'permission slaps' (like permission slips, but with more force!), to the options she believes every business owner already has access to, but rarely lets themselves use.
We even spend a fair amount of time discussing her dahlias, which turn out to be a lot more relevant to the conversation than you might think!
Enjoy the show!
Connect with Jo Hooper:
Insta: @JoHooperCoach
Youtube: @JoHooperCoach
LinkedIn: @JoHooperCoach
www.getwildlyfree.co.uk
Today's sponsor: Izz Whizz VA, founded by Isabelle Pearcey. As a special offer, Isabelle and her team are offering a 'Your PA for the Day' experience - a full day of senior executive support for just £297. Visit izzwhizzva.co.uk to book a free discovery call, quoting 'HDSDI'.
Connect with Jo:
HDSDI Networking: https://howdoesshedoit.life/networking/
HDSDI Free Stuff: https://howdoesshedoit.life/free-stuff/
HDSDI mailing list sign-up: https://howdoesshedoit.kartra.com/page/NewsletterSignUp
HDSDI Membership: https://howdoesshedoit.life/membership/
Email me to book a 1:1 Discovery call:
jo@howdoesshedoit.life
Follow me on Instagram to continue the conversation and get updates about the podcast:https://www.instagram.com/howdoesshedoitlife/
22 Sept 2026
Ep 92: Fixing the problem no-one else saw, with Marie Kelly
In today's episode, my guest is Marie Kelly - professional cricketer and founder of Versatail, a headwear brand born from a question that's oddly obvious once you hear it: why does every cap and bobble hat assume you've got short hair!?
Marie walks us through her path to becoming a professional cricketer, and how the game's ups and downs offer an almost perfect mirror for life - throwing up lessons that apply just as much off the pitch as on it.
Yet it was frustration with her own kit, not a grand business plan, that led to Versatail; we chart Marie's progress from cutting holes into her whole team's caps so her teammates could wear their hair up, to selling her house to fund a fully developed version of the idea, all the way to being featured in the fashion section of Cosmopolitan.
Marie's bravery and entrepreneurial knack are obvious to anyone who listens, and I love how she draws a direct line from the pitch to the business: the comfort with rejection, the refusal to stay too high or too low, the belief that steady effort compounds even when nobody's watching. It's a properly grounded conversation about building something from a problem only you seem to have noticed - and having the nerve to actually go and fix it. It's the kind of episode that leaves you feeling genuinely inspired!
Enjoy the show!
Connect with Marie:
Instagram: https://www.instagram.com/versatail.uk/
https://www.instagram.com/mariekelly96/?hl=en
https://www.versatail.co.uk
Podcast: https://www.youtube.com/@VersatailUK
Insta post:
https://www.instagram.com/reel/DQfHJ0bAAZA/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
Today's sponsor: Izz Whizz VA, founded by Isabelle Pearcey. As a special offer, Isabelle and her team are offering a 'Your PA for the Day' experience - a full day of senior executive support for just £297. Visit izzwhizzva.co.uk to book a free discovery call, quoting 'HDSDI'.
Connect with Jo:
HDSDI Networking: https://howdoesshedoit.life/networking/
HDSDI Free Stuff: https://howdoesshedoit.life/free-stuff/
HDSDI mailing list sign-up: https://howdoesshedoit.kartra.com/page/NewsletterSignUp
HDSDI Membership: https://howdoesshedoit.life/membership/
Email me to book a 1:1 Discovery call:
jo@howdoesshedoit.life
Follow me on Instagram to continue the conversation and get updates about the podcast:https://www.instagram.com/howdoesshedoitlife/
Who has been a guest on How DOES she do it?!
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Kate Llewellyn
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