How I Financed It brings you the real, in-depth, and vulnerable stories of founders who’ve built — and financed — their businesses. From the spark of an idea to the financing that fueled their journey, each episode reveals the strategies, successes, setbacks, and mindset shifts that drove their growth.
Hosted by Keith Kohler, your financing and mindset strategist, this show explores what it takes — and how it feels — to secure the right financing at the right time.
What If Slow Growth Is The Smartest Financing Strategy
Pulling money from a 401(k) to build a frozen food brand is the kind of decision that sounds reckless until you hear the plan behind it. I sit down with Cynthia Duran, founder of Xinca Foods, to talk about how she turned a personal problem, missing Salvadorian comfort food outside of LA, into a focused CPG company bringing pupusas to the mainstream freezer aisle. Cynthia walks me through the earliest days of testing direct-to-consumer demand, why pupusas were the right first product for mass...
2 Sept 2026
From Data Analyst To Salvadorian Food Founder
Salvadorian pupusas in the mainstream freezer aisle sound inevitable now, but Cynthia Duran had to build that reality from scratch. For our season one finale, we sit down with the founder of Xinca Foods to unpack how a former Fortune 500 data analyst turned a personal problem into a fast-growing CPG brand: moving around the country and realizing her comfort food was nearly impossible to find at stores like Whole Foods, Safeway, or Kroger. We get specific about the product choices that made X...
19 Aug 2026
What If Fearlessness Is A Business Strategy
A student founder builds a CPG brand, bootstraps the finances, and still finds the courage to cold email 137 brokers. That’s the kind of early-stage hustle we get into with Jessica Zhu, the founder of Zen Broth, an umami seasoning brand designed to bring deeper flavor to everyday meals and to connect cultures through food. We talk about what shaped Jessica’s entrepreneur mindset, from growing up in a family business to moving to the United States at 14 and learning how powerful storytelling ...
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Apple Podcasts (US)
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2 ratings
Spotify
5.0 / 5
2 ratings
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