Welcome to How I Launched This, a monthly series presented by CodeScience, where we take you behind the scenes of the Salesforce AppExchange to learn about the big bets, epic product launches, and strategic pivots that helped make the AppExchange the powerhouse success it is today.
In Episode 6, Sean is speaking with Greg Stewart, CEO of Ladder, a company that was on track to launch a brand new app in March of 2020 when Covid hit and forced the team to pivot in ways they had never imagined. Greg discusses how a deep understanding of their customers helped his team not only improve their product but push them in a new direction that allowed customers to connect at a time when they needed it most. As Greg says, “it's always a matter of who before what, it's people before solutions.”
18 Aug 2021
Launch, Launch, and Relaunch with Dan Darcy
In Episode 5, Sean is speaking with Dan Darcy, who is instantly recognizable to anyone who has attended Dreamforce in the last decade. Prior to his current role as Chief Customer Officer at Qualified.com, Dan worked directly for Marc Benioff as his personal sales engineer, executing major product launches on the big stage at Dreamforce. Dan discusses how they iteratively crafted those launches, from the early soft launches to defining the single overarching message that would hit just the right note.
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8 Jul 2021
This Podcast Could Save Your Life
In Episode 4, Sean is speaking with Ted Elliott, CEO of Copado, the #1 DevOps platform for enterprise SaaS. Ted talks about how his cancer diagnosis shifted his mindset and focus, why he gave all of his managers chess clocks for Christmas, how Copado is reducing the divorce rate while improving the DevOps release process, what he calls the “Smokey and the Bandit” play, and a preventative health measure that could very well save your life.
For more, check out http://codescience.com
23 Jun 2021
Launching in the Time of COVID
In this episode, Sean speaks with Heather Lavoie, President and Chief Executive Officer of Geneia. A serial entrepreneur, Heather has spent 30+ years in both private and public healthcare, but like all of us, she could not have foreseen the arrival of COVID on the scene in early 2020, just as Geneia was bringing a new solution to market. Heather discusses the rapid pivot and adjustments that allowed the company to not only survive, but thrive through one of the most uncertain times in recent history.
For more, check out http://codescience.com
11 May 2021
How I Launched This
CodeScience Chief Revenue Officer, Sean Hogan, provides an introduction and brief preview of the “How I Launched This” podcast series. Sean’s hope is that you’ll gain knowledge, confidence, and inspiration as we learn together about decisive moments in business and the art and skill needed to create something new.
For more, check out http://codescience.com
11 May 2021
The Birth of the AppExchange with Jim Steele
In this episode, Sean is talking with Jim Steele, President of Global Strategic Customers at Salesforce, about the birth of the AppExchange itself. Jim tells an incredible story as he walks us through some of the history, early beginnings, and amazing impact a decisive moment back in 2005 had on his career and the trajectory of Salesforce as a company.
For more, check out http://codescience.com
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