How I Made it in Marketing

About How I Made it in Marketing

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

Publisher

Daniel Burstein

Category

business

Language

en

Explicit

No

First episode

12 Jan 2022

Latest episode

4 Nov 2025

Latest episodes

155 episodes in the feed.

1. 

   4 Nov 2025

   IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155)

   Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on. But after you read them or hear them you realize – they don’t really say anything at all. So I loved this lesson I read in a podcast guest a...

2. 

   21 Oct 2025

   Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)

   Some of the best conversations I have with my kids are during filler time. Not the quality time you hear hyped up – just a side conversation over breakfast, or driving to an errand, or putting together Ikea furniture. Marketing and public relations can be the same. Instead of focusing all this attention on forcing a customer to take an action, give them value in other ways and naturally bring up your product. Like this episode’s guest’s story about selling insurance by bringing owls and foxes...

3. 

   7 Oct 2025

   Analytics: Even the most rigorous analysis fails without the right story (episode #153)

   I am not a numbers guy. And I’ve been in my fair share of meetings with decks filled with endless charts and data and my eyes glazed over. I’m sure you have as well. So were we the problem? Were we just not captivated enough by the correlation coefficient? I think not. And I think the reason why can be best summed up by this lesson I read in a How I Made It In Marketing podcast guest application – Even the most rigorous analysis fails without the right story. Numbers, even very impressive num...

Who has been a guest on How I Made it in Marketing

Names identified in recent episode analyses. Showing up to five guests.

• [Guest Name]
• Talya Elitzer
• Dave Anderson
• Desiree Sanchis
• Lisa Lahiji

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

242,786

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

83

Social presence

0

YouTube

86

Engagement

82

Contact How I Made it in Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.