How I made it (Somehow)
Claim This Podcastby Gaetano Ghiura
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Podcast Overview
<p>I love three things in life: football, food and film. I am Gaetano Ghiura, an Italian writer-director-producer, and I know from personal experience how difficult it is to navigate the audiovisual industry. Therefore here, in this podcast, we will talk with industry professionals to explore their careers and learn from their struggles and experiences, to understand how they, somehow, made it. </p>
Language
🇺🇲
Publishing Since
5/7/2025
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Recent Episodes
April 22, 2026
🎬 Ep. 10 - XOXO: Co-Directing, Shared Vision & Building a Creative Duo
<p>In this episode of How I Made It (Somehow), directing duo XOXO - Tessa and Paula - join the podcast to talk about what it really means to create as two.</p><p>Working across global campaigns for brands like Meta, Sephora, Coca-Cola, Ikea and McDonald’s, they’ve developed a distinctive voice that blends bold visuals with emotional storytelling. Together, they share how they balance their different instincts, build a shared creative language, and navigate the industry as a duo.</p><p>We talk about collaboration, trust, and the realities of co-directing - from shaping ideas together to making decisions under pressure, and why having fun in the process still matters.</p><p>A sharp, honest conversation about partnership, authorship, and finding your voice - not alone, but together.</p>
March 19, 2026
🎬 Ep. 9 – (IN ITALIANO) – Francesco Coppola: Costruire una carriera tra cinema, musica e advertising
<p>Francesco Coppola racconta il suo percorso nel mondo del cinema, dei videoclip musicali e della pubblicità.</p><p>Francesco inizia la sua carriera nella produzione cinematografica, collaborando con Francesco Lettieri e il collettivo Cazzimma Brothers durante l’ascesa della scena indie italiana, lavorando a videoclip iconici per artisti come Calcutta. Parallelamente, fa esperienza su set di alto livello, lavorando accanto al premio Oscar Paolo Sorrentino in produzioni come The New Pope e È stata la mano di Dio, e con Gabriele Salvatores in Il Ragazzo Invisibile 2.</p><p>Oggi lavora come regista tra videoclip, spot pubblicitari e contenuti branded, dirigendo progetti per artisti come Margherita Vicario, Loredana Bertè, Vinicio Capossela, Calcutta e Franco126, e per brand internazionali come Netflix, Ikea e MSC.</p><p>In questo episodio parliamo di:</p><p>– come iniziare una carriera nel cinema</p><p>– cosa si impara lavorando sui set professionali</p><p>– il passaggio dalla produzione alla regia</p><p>– dirigere videoclip e lavorare con artisti</p><p>– costruire una carriera creativa tra cinema, musica e pubblicità</p><p>Un episodio per registi, filmmaker e creativi che vogliono entrare nel settore e sviluppare il proprio linguaggio visivo.</p>
February 23, 2026
🎬 Ep. 8 – Mischa Andreski: From Production Manager to Writer-Director - Now or Never
<p>In this episode of How I Made It (Somehow), Mischa Andreski joins the podcast to talk about her transition from Production Manager at Adventure Pictures, working alongside Sally Potter, to stepping into her own path as a writer-director.</p><p>Having built her career behind the scenes - managing budgets, logistics, teams and creative problem-solving - Mischa shares what it really means to understand filmmaking from the inside out. We talk about learning the craft through production, supporting other directors’ visions, and the moment she realised it was time to back her own.</p><p>A grounded, honest conversation about timing, authorship, and the courage it takes to shift from making films happen for others to creating your own.</p>
10 total episodes available
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Frequently asked questions
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- What is How I made it (Somehow)?
<p>I love three things in life: football, food and film. I am Gaetano Ghiura, an Italian writer-director-producer, and I know from personal experience how difficult it is to navigate the audiovisual industry. Therefore here, in this podcast, we will talk with industry professionals to explore their careers and learn from their struggles and experiences, to understand how they, somehow, made it. </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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