Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviourally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.
The Behavior Analyst’s Blueprint: Building a Business from Social Skills Camps
Host Market Behaviourally presents a step-by-step marketing plan for behavior analysts to launch and scale a social skills summer camp into a sustainable business, focusing on building trust and utilizing behavioral science insights; this is an interview.
29 May 2025
Selling Love, Not Policies: How I'd Market Life Insurance to Young Families
Matthew, host of Market Behaviourally, discusses marketing life insurance to young families by reframing it as "Future-Proof Love," using emotional storytelling and a full-funnel strategy.
15 May 2025
How I’d Market a SaaS That Sells Focus (Not Features)
In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout.
You’ll learn how to craft an entire funnel designed for how people actually make decisions: emotionally, irrationally, and based on identity cues. From awareness-building content to experiential lead magnets, habit-driven onboarding, and referral loops — this is your blueprint for marketing a productivity product that sells itself.
🧠 Inside This Episode:
Why Focusly is more than a tool — it's an identity shift
The 3-part visibility strategy that hooks distracted teams
A lead magnet reimagined as a 7-Day Focus Sprint (free trial meets behavior design)
How to nurture with neuroscience and storytelling
What makes people stay (hint: gamified success + identity reinforcement)
How to turn users into evangelists using community and reward loops
Whether you're building a SaaS, launching a new product, or just want to market smarter using behavioral psychology — this one's for you.
💡 Free Offer: Get a 30-Minute Quick Wins Session
Want personalized insight into your own marketing funnel? Book a free 30-minute Quick Wins Session with Matthew Wellington and walk away with 2–3 behavioral upgrades you can apply immediately.
👉 Book here: https://www.marketbehaviourally.com/optin (https://www.marketbehaviourally.com/optin)
8 May 2025
How I’d Market a Dog Trainer: From Leash Chaos to Loyal Clients - How I'd Market It | Market Behaviourally
In this episode of How I’d Market It, we dive into the world of solo dog trainers — and map out a full behavioural marketing strategy that turns barking chaos into business clarity.
If you’re a dog trainer who’s tired of being the best-kept secret in your community, this one’s for you.
I break down how to:
Build a high-converting 5-day challenge that earns trust and quick wins
Use podcast guesting to attract high-quality leads without paid ads
Nurture subscribers into clients using email storytelling
Structure a value ladder that grows your income and client loyalty
Turn happy clients into raving advocates through referrals and community
It’s not about selling more sessions. It’s about guiding overwhelmed pet parents to calm, confident leadership — and making your brand the obvious choice.
📞 To claim your free quick wins discovery call, click the link below:
https://www.marketbehaviourally.com/optin (https://www.marketbehaviourally.com/optin)
Let’s make your business as calm and consistent as the dogs you train.
6 May 2025
How I'd Market It - Show Trailer
Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviorally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.
6 May 2025
How I'd Market It - Home Crafts | Market Behaviourally
From Hobby to Thriving Handmade Business | How I’d Market It
Welcome to How I’d Market It, brought to you by Market Behaviourally — the show where we break down powerful, actionable marketing strategies for real-world products and services.
In this episode, we’re diving deep into the world of handmade creators. If you’re a maker of candles, soaps, jewelry, or any other crafted products, and you're wondering how to turn your passion into a profitable business, this one’s for you.
I’m walking you through a full end-to-end marketing strategy to take you from hobbyist to household name. We’re covering:
✅ Building curiosity with story-driven content
✅ Growing your audience with community challenges
✅ Converting followers into loyal customers
✅ Scaling with irresistible offers and bundles
✅ Creating superfans through VIP programs and community love
By the end of this episode, you’ll have a clear roadmap to attract customers, build emotional connections, and grow your handmade business sustainably.
🚀 Book a free discovery call to see how we can craft a custom strategy for your business:
https://www.marketbehaviourally.com/optin
👇 Don’t forget to like, comment, subscribe, and share this video with a fellow maker!
#MarketingStrategy #HandmadeBusiness #HowIdMarketIt #MarketBehaviourally #SmallBusinessTips #Ecommerce #CraftBusiness #MarketingForMakers #CommunityBuilding
6 May 2025
Executive Coaching - How I'd Market It | Market Behaviourally
🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally
In this episode of How I'd Market It, we're diving into a complete marketing strategy for life coaches who serve busy, overwhelmed professionals and high-achieving executives.
If you're a life coach struggling to stand out in a saturated market, or you're looking to attract premium clients without sounding salesy, this is for you.
We’ll walk through every stage of a behavioural science-backed marketing funnel — from building awareness, creating an irresistible challenge, to converting followers into loyal, high-ticket clients. ✅
What you'll learn:
✔️ Why generic messaging fails with executives (and what to say instead)
✔️ How to design a powerful 5-day challenge that builds trust fast
✔️ The exact nurture sequence to turn subscribers into buyers
✔️ Offer stacking strategies for higher conversions
✔️ How to build long-term retention and create client advocates
✔️ The counterintuitive truth about selling transformation
🔥 Whether you’re just starting out or ready to scale, this episode is packed with actionable insights you can implement today.
🎯 Book your discovery call:
https://www.marketbehaviourally.com/discovery
👍 Like this video if you found it helpful
💬 Drop your questions or insights in the comments
🔔 Subscribe for more behavioural marketing breakdowns
👥 Share this with a coach or service provider who needs it!
#LifeCoachMarketing #ExecutiveCoaching #MarketingStrategy #BehaviouralMarketing #HowIdMarketIt #MarketBehaviourally
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
60
Score snapshot 15 Sept 2025
Podcast Authority Score: 33 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
41
Social presence
0
YouTube
63
Engagement
0
Contact How I'd Market It by Market Behaviourally
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