Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviourally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.
How I'd Market It by Market Behaviourally
Claim This Podcastby Matthew Wellington
7 episodes
Updated Daily
Accepts GuestsHas Sponsors
33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality41
Social0
YouTube63
Engagement0
Podcast Overview
Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviourally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.
Language
🇺🇲
Publishing Since
5/6/2025
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33
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality41
Social0
YouTube63
Engagement0
7
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11
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excellent
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Every 4 days
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6.2/10
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Recent Episodes
June 5, 2025
The Behavior Analyst’s Blueprint: Building a Business from Social Skills Camps
Host Market Behaviourally presents a step-by-step marketing plan for behavior analysts to launch and scale a social skills summer camp into a sustainable business, focusing on building trust and utilizing behavioral science insights; this is an interview.
May 29, 2025
Selling Love, Not Policies: How I'd Market Life Insurance to Young Families
Matthew, host of Market Behaviourally, discusses marketing life insurance to young families by reframing it as "Future-Proof Love," using emotional storytelling and a full-funnel strategy.
May 15, 2025
How I’d Market a SaaS That Sells Focus (Not Features)
<p>In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called <strong>Focusly</strong> — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout.</p><p>You’ll learn how to craft an entire funnel designed for how people actually make decisions: emotionally, irrationally, and based on identity cues. From awareness-building content to experiential lead magnets, habit-driven onboarding, and referral loops — this is your blueprint for marketing a productivity product that sells itself.</p><p><strong>🧠 Inside This Episode:</strong></p><ul><li>Why Focusly is more than a tool — it's an identity shift</li><li>The 3-part visibility strategy that hooks distracted teams</li><li>A lead magnet reimagined as a 7-Day Focus Sprint (free trial meets behavior design)</li><li>How to nurture with neuroscience and storytelling</li><li>What makes people stay (hint: gamified success + identity reinforcement)</li><li>How to turn users into evangelists using community and reward loops</li></ul><br/><p>Whether you're building a SaaS, launching a new product, or just want to market smarter using behavioral psychology — this one's for you.</p><p><strong>💡 Free Offer: Get a 30-Minute Quick Wins Session</strong></p><p>Want personalized insight into your own marketing funnel? Book a free 30-minute <strong>Quick Wins Session</strong> with Matthew Wellington and walk away with 2–3 behavioral upgrades you can apply immediately.</p><p>👉 Book here: <a href="https://www.marketbehaviourally.com/optin" rel="noopener noreferrer" target="_blank">https://www.marketbehaviourally.com/optin</a></p>
7 total episodes available
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Frequently asked questions
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- What is How I'd Market It by Market Behaviourally?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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