How in the Hell?
Claim This Podcastby Brett Essman
Podcast Overview
<p>Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.</p>
Language
🇺🇲
Publishing Since
10/19/2025
1 verified contact email on file for How in the Hell?
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Recent Episodes
December 22, 2025
How in the Hell? Eric Hansen
<p>Join me and Eric Hansen as we discuss the Jackson Hole Tag Responsibly, which he created at while at Colle McVoy. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work.</p><p><br /></p><p>You can find the work we discussed here: </p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://www.contagious.com/en/article/news-and-views/campaign-of-the-week-17-12-18" target="_blank">https://www.contagious.com/en/article/news-and-views/campaign-of-the-week-17-12-18</a></p>
November 21, 2025
How in the Hell? Myra Nussbaum
<p>Join me and Myra Nussbaum as we discuss the renowned Miller Lite Cantroller campaign, which she spearheaded while at DDB. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work.</p><p></p><p>You can find the work we discussed here:<a rel="noopener noreferrer nofollow" href="https://aishamadeit.com/nice/" target="_blank"> </a></p><p></p><p><a rel="noopener noreferrer nofollow" href="https://www.oneclub.org/awards/theoneshow/-award/36647/cantroller/" target="_blank">https://www.oneclub.org/awards/theoneshow/-award/36647/cantroller/</a></p>
October 29, 2025
How in the Hell? Aisha Hakim
<p><b>In this episode, Aisha and I delve into her experience creating her first Super Bowl commercial for Hyundai as a junior creative. We explore the team's challenges, their creative process, the dedication that drives their consistent delivery of outstanding work, and how to master your craft.</b></p><p><b>You can find the work we discussed here:</b><a href="https://aishamadeit.com/nice/" rel="noopener noreferrer nofollow"><b> https://aishamadeit.com/nice/</b></a></p><p><br /></p>
5 total episodes available
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Frequently asked questions
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- What is How in the Hell??
<p>Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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