Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

How it all Werks Personal Branding

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by Kirk Nugent

49 episodes

Updated Daily

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Podcast Overview

Transform your ministry, business, or personal brand with powerful content strategy. This Podcast is designed to teach how to create video content that not only 10x's your income but also deeply impacts lives and grows your influence. Through personal experience and industry insights you'll access a clear plan to turn your message into a sustainable source of revenue and real-world change. Each episode, released weekly, dives deep into strategies for consistent content creation, time-saving production techniques, and cultivating a mindset for personal growth. We empower our audience to turn their knowledge into impact and income, naturally and authentically.

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Publishing Since

6/29/2025

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Recent Episodes

July 5, 2026

The System That Keeps Creators Consistent Through Every Season

Are you struggling to stay consistent with your content? (Hint: It’s not a lack of willpower, it’s a lack of systems.)We all talk about the "good" habits that lead to success, but what about the bad habits? The self-doubt, the procrastination, the perfectionism that causes you to start and stop your content journey over and over again?In this episode of the How It All Werks podcast, Kirk Nugent and co-host Taina Nixon break down the myths surrounding habits and reveal the 5 actual strategies creators use to hack their normal routines and finally stay consistent. If you are tired of white-knuckling your content creation or waiting for the "perfect" time to hit record, this episode will show you how to build the systems that carry you when your motivation runs out.In this episode, we cover:<ul><li>Protecting the Production Block: Why you must treat your recording time with the exact same respect you give to your highest-paying client.</li><li>The "Live-to-Drive" Workflow: How to eliminate the friction of post-production by recording your content as if you are live.</li><li>Letting Go of Perfection: Why firing your video editor (or re-editing their work) is costing you time, money, and views.</li><li>The Multiplication Mindset: How to turn a single 45-minute recording into an entire week's worth of reels, emails, and social posts.</li><li>Leveraging Partnerships: The ultimate cheat code for accountability, and why having a co-host removes the heavy lifting of solo creation.</li></ul> Which of the 5 consistency habits do you need to implement first? Let us know in the comments!#ContentCreation #Consistency #CreatorTips #HowItAllWorks #Podcasting #WorkflowHacks #ContentStrategy

June 28, 2026

5 Steps to Build Your AI Creator Team (And Escape the Content Hamster Wheel)

Are you trying to scale your business but don't have the budget to hire a massive team? You don't need a bigger payroll; you need a smarter playbook. In this episode of the How it all Werks podcast, Kirk Nugent sits down with content coach and AI mastermind Tanya Smith (Stream Like a Boss) to reveal exactly how she built a highly efficient, 7-person AI creator team to run her backend operations.Tanya breaks down how she uses Claude to create specialized AI "team members"—from a financial tracker to a content repurposing producer—who completely automate her busy work. If you want to fully embrace the Multiplication Mindset without losing your authentic human connection, this episode is a masterclass in operational leverage. Remember: AI is the intern, not the CEO.In this episode, we cover:<ul><li>The 3 A's of Task Management: How to decide whether to Act on it, Automate it, or Assign it.</li><li>Building Custom AI Personas: Why you must give your AI specific job descriptions, train it on your unique brand voice, and feed it your personal stories.</li><li>The "Artifact" Lead Magnet: How to automatically turn your single long-form live broadcast into a highly valuable, downloadable guidebook.</li><li>The Human Element: Why you should let AI handle the backend systems, but never let it replace your face-to-face community building and live interactions.</li></ul> What is the one repetitive task in your business you wish you could hand off to an AI team member today? Let us know in the comments!#AIForCreators #ContentStrategy #HowItAllWerks #TanyaSmith #KirkNugent #MultiplicationMindset #BusinessAutomation #ClaudeAI

June 21, 2026

Turn Live Events Into Digital Gold: The Hybrid Creator Strategy

Are you killing it online but struggling to fill the room at your live events? (Or vice versa?)There is an imbalance happening in the creator world: Some people are online rockstars with empty in-person events, while others pack out auditoriums but have zero digital footprint. But what if you didn't have to choose?In this episode of the How It All Works podcast, Kirk Nugent sits down with Stephen Strickland (aka DJ Strick), the founder of the Birmingham Podcasters Collective and host of Strick City Live. Together, they break down the blueprint of the "Hybrid Creator"—someone who seamlessly turns their live events into digital gold and uses their online content to sell out physical rooms.If you want to stop leaving money (and impact!) on the table, learn how to build an infinite content loop where your content fills the room, and the room creates your content.In this episode, we cover:<ul><li>The "Build-Up" Strategy: Why you need to stop posting generic flyers and start documenting the messy, chaotic reality of planning an event.</li><li>The Content Factory: How to intentionally design your live events so you walk away with months' worth of high-quality online content.</li><li>The Power of the Local Micro-Community: How DJ Strick built a thriving, highly engaged Facebook group that repeatedly buys tickets to his local events.</li><li>The "Digital Proximity" Effect: Why the pandemic permanently changed how your audience views you, and why people will pay 4X the price just to be in the same room with you.</li><li>The Stage-to-Ecosystem Handoff: Why you should never let an attendee leave the building without scanning a QR code and entering your digital ecosystem.</li></ul> Do you prefer consuming content online or attending in-person events? Let us know your preference in the comments!#HybridCreator #EventPlanning #ContentStrategy #HowItAllWorks #DJStrick #PersonalBranding #CommunityBuilding

49 total episodes available

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What is How it all Werks Personal Branding?: Transform your ministry, business, or personal brand with powerful content strategy. This Podcast is designed to teach how to create video content that not only 10x's your income but also deeply impacts lives and grows your influence. Through personal experience and industry insights you'll access a clear plan to turn your message into a sustainable source of revenue and real-world change.

Each episode, released weekly, dives deep into strategies for consistent content creation, time-saving production techniques, and cultivating a mindset for personal growth. We empower our audience to turn their knowledge into impact and income, naturally and authentically.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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