About How It's Done: a Podcast for Curious Marketers
The podcast helping healthcare B2B marketing leaders keep pace in the Age of AI so they can stop drowning in tactics, lead with strategy, prove ROI, and adapt at exponential speed.
Each week, host Kriste Goad will bring new insights, tools, prompts, use cases, case studies and industry conversations to help you navigate the new marketing landscape, build community and apply new skills in real time.
Industry experts including John Hallock, Mark Macias, Linda Smith, Todd O'Neill, Greg Gallant, and others share actionable insights on agile marketing, AI-driven SEO, thought leadership, and more from the 2024 season of 'How It's Done: a Podcast for Curious Marketers'.
Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and technology investments.
Brian Tanquilut brings over 20 years of experience as a senior equity analyst with Jeffries, providing a unique perspective on healthcare’s most pressing issues. In this episode, he reveals how healthcare providers are navigating post-COVID realities, from labor stabilization to Medicare Advantage cutbacks. We explore how major health plans are shifting strategies, what the decline in supplemental benefits means for patients, and how technology like AI is reshaping the industry. Tanquilut also dives into the challenges facing telehealth and the growing importance of the pharmacist-patient relationship. Don’t miss his expert take on the future of healthcare and how these trends will shape marketing strategies for years to come.
In this episode, we discuss:
Why Medicare Advantage plans are pulling back on “consumerism” supplemental benefits.
How healthcare labor costs are stabilizing and impacting operations.
Reasons behind the decline of telehealth and what patients value more.
How AI is changing the game for payors and providers alike.
The evolving role of pharmacists as key healthcare partners.
Show Notes
(01:23) Overview of healthcare sectors Brian covers, including hospitals, pharmacies, and value-based care
(04:26) The Medicare Advantage cutbacks and how they affect supplemental benefits
(08:12) Stability of commercial insurance and the focus on Medicare Advantage
(10:00) Discussion on the Jeffries Bus Tour and healthcare’s importance in Nashville
(12:40) Labor cost inflation in healthcare and signs of stabilization
(13:48) Medicaid reimbursement rates increasing and the impact on hospitals
(19:28) Hospital investment challenges: labor vs. technology during post-COVID recovery
(20:00) AI in healthcare: payers’ advanced tools and hospitals’ need to catch up
(21:18) Revenue cycle management moving to the forefront of hospital CFOs’ strategies
(24:54) Decline of telehealth post-COVID and the importance of patient-clinician relationships
(26:30) How pharmacies, like CVS, are shifting to a cost-plus model and emphasizing pharmacist-patient relationships
(30:15) Behavioral health demand is high, but clinician shortages are a challenge
(31:12) Why direct-to-consumer behavioral health models are fading while insurance-based models thrive
(35:15) How upcoming elections may affect healthcare policies
(36:18) Brian’s go-to healthcare news sources: Beckers, Modern Healthcare, Politico, and CQ HealthBeat
(37:29) Future trends and key takeaways for healthcare marketers
Relevant Links & Recommended Reading
Recommended Reading
Becker’s Hospital Review (https://www.beckershospitalreview.com/)
Modern Healthcare (https://www.modernhealthcare.com/)
Politico (https://www.politico.com/health-care)
CQ Healthbeat (https://info.cq.com/products/cq-newsletters/)
11 Years of the Two-Midnight Rule: How a Controversial Policy is Shaping Medicare and Hospital Admissions in 2024 (https://www.appliedpolicy.com/11-years-of-the-two-midnight-rule-how-a-controversial-policy-is-shaping-medicare-and-hospital-admissions-in-2024/)
CMS Update to the Two-midnight Rule (https://www.the-hospitalist.org/hospitalist/article/37523/business-of-medicine/cms-update-to-the-two-midnight-rule/)
For providers, application of the 2-midnight rule to Medicare Advantage appears to bring a revenue influx (https://www.hfma.org/payment-reimbursement-and-managed-care/medicare-payment-and-reimbursement/for-providers-application-of-the-2-midnight-rule-to-medicare-advantage-appears-to-bring-a-revenue-influx/)
The State of Claims: 2024 (https://www.experian.com/healthcare/resources-insights/thought-leadership/white-papers-insights/state-claims-report%5C)
Find Jefferies on
Jefferies.com (http://jefferies.com/)
LinkedIn (https://www.linkedin.com/company/jefferies/)
Find Brian Tanquilut on:
LinkedIn (https://www.linkedin.com/in/brian-tanquilut-227230/)
Find Kriste on:
LinkedIn (https://www.linkedin.com/in/kristegoad/)
Twitter (https://twitter.com/kristegoad)
Email Kriste: kg@growwithfuoco.com (mailto:kg@growwithfuoco.com)
22 Aug 2024
S4 / Ep 9 - The Future Ready Brand: How to Leverage AI and Emerging Technologies
Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how AI is revolutionizing marketing as Mitch, author of The Future-Ready Brand, shares insights from his research with Fortune 500 CMOs across various industries. Uncover strategies to upskill your team, integrate AI seamlessly into workflows, and stay ahead in this transformative era. Don't miss this episode filled with dozens of actionable takeaways.
Recommended Reading
The Future Ready Brand (https://www.fullsurge.com/future-ready-brand): How the World’s Most Influential CMO’S are navigating societal forces and emerging technologies
The Indispensable Brand (https://www.fullsurge.com/indispensable-brand)
Find FullSurge on
Fullsurge.com (http://fullsurge.com/)
LinkedIn (https://www.linkedin.com/company/fullsurge/)
Find Mitch Duckler on:
LinkedIn (https://www.linkedin.com/in/mitchduckler/)
Find Kriste on:
LinkedIn (https://www.linkedin.com/in/kristegoad/)
Twitter (https://twitter.com/kristegoad)
Email Kriste: kg@growwithfuoco.com (mailto:kg@growwithfuoco.com)
Who has been a guest on How It's Done: a Podcast for Curious Marketers
Names identified in recent episode analyses. Showing up to five guests.
John Hallock
Mark Macias
Linda Smith
Todd O’Neill
Greg Gallant
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
2 ratings
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