12 Sept 2025
How Might We Build Trust Internationally
In this episode, we ask a simple question with complex answers: how do you build trust across borders, cultures, and systems?
Scott is joined by three voices with lived, global experience. Fahd shares how his teams serve families across Pakistan and the diaspora, and why trust is the real product when support is delivered from afar. Douglas reflects on leading across regions and why celebrating what is right with the world changes how we partner. Geoff brings two decades on global boards, arguing that trust starts with how we listen, engage, and follow through.
Together they cover:
Culture, context, and why “one message fits all” fails.
Media noise, facts, and the human habit of de-humanising “the other.”
Practical habits that travel well: clear expectations, empathy, openness, and delivery.
Ideas like Ubuntu, and why being there for each other builds credibility over time.
The role of data and technology, and why human experience still decides outcomes.
If you lead teams, sell across markets, or simply want to work well with people who are not like you, this conversation will help. Listen in for practical ways to earn trust—one interaction at a time.
Geoff Linkedin Profile https://www.linkedin.com/in/geoffsearle/
Douglas Linkedin Profile https://www.linkedin.com/in/douglaslines/
Fahd Linkedin Profile https://www.linkedin.com/in/fahd-khan-406bb835/
Transcript - Generated by AI and may not be 100% accurate
Hello and welcome to the latest edition of How Might We, and this time we're talking about how might we build trust internationally and at the time we are. I think that's a very interesting subject. And with me on this podcast is one of my regular guest, Jeff, another Douglas, who's been on many times and for the first time, and welcome is Fard.
Welcome to the podcast gentlemen who would like to introduce themselves first. I think Fard should introduce himself first. Okay, there we go, please, Fard. Alright, so thank you for having me, onto the podcast. my name is Fahard and I'm the CEO of, two companies. One is, Mosen and the other is Moja.
Moha is a private 9 1 1 service, or a private 9, 9, 9 service. in third world countries you typically don't have. very efficient systems, that work. So I have to make a private 9, 9 9, solution for the people of Pakistan in and through this company, we've, helped save more than 15,000 lives and, handle more than 55,000 events, globally.
The other company is Mosin Mosin, is, very relevant to the topic today because, Mosin is all about helping, expat and overseas Pakistanis look after their families back home and making sure that they're looked after safe, provided for and everything. The typical challenge that we're trying to address is, establishing trust with the people who are sitting outside of Pakistan.
They're looking for a service provider who basically look after their families like a surrogate child. So, you can imagine nobody wants to stand in unless they can trust them. So, it's very relevant to the topic today. Okay. Thank you very much and welcome. So, Douglas, do you wanna go next?
Thank you, Scott, and it's, wonderful to, to see everybody again and far just amazing, , what you're doing in that region.
And looking forward to having a conversation together today. And thank you, Scott, for including me. I said my name is Douglas Lyons. I'm a co-founder and director of IBM Group Limited based in London, and, have been so for a number of years. And Jeff and I are business partners and good friends.
As, yourself, Scott and Fahd. So I think this is a collection of amazing people, but amazing friends, with these real trusts. So really looking forward to wonderful conversation from all the perspectives this afternoon. Okay, thank you very much. And last but not least, Jeffrey. Thank you young man.
Geoff Hudson Sill, independent non-executive director for the last 20 years on, global technology companies. senior executive, C-suite e
