HOW THEY DID IT! Unique stories partnerships-led sales and success.

About HOW THEY DID IT! Unique stories partnerships-led sales and success.

This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A story involving partners. 2. What resulted. 3. Key learnings. Sponsors: Reveal.co/ Partnerhub.app/

Publisher

Alex Glenn

Category

technology

Language

en

Explicit

Yes

First episode

25 Dec 2019

Latest episode

8 Apr 2024

Latest episodes

87 episodes in the feed.

1. 

   8 Apr 2024

   How Speargrowth increase revenue by including partners in events

   Agency: Speargrowth.com (http://speargrowth.com), B2B marketing, 20 employees CEO: Ishaan Shakunt (https://www.linkedin.com/in/ishaan-shakunt/) Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and pipeline for the agency. Partner(s) referenced: https://www.vweby.com/ Listener takeaways: Setup checklist for a partner event How to ensure reciprocity from the event partners Post event strategy Why use these virtual summit tech platforms like Airmeet and Hubilo versus a meeting room tech like Zoom Repurposing content post-event Links: Reveal.co/ (https://reveal.co/?utm_source=MakeThemFamous&utm_medium=Podcast_Paid&utm_campaign=EN_ALL) Partnerhub.app/ (https://www.partnerhub.app/)

2. 

   13 Mar 2024

   How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis

   Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021. Agency guest: David Lewis, Founder of DemandGen (https://www.linkedin.com/in/davidlewis925/) His GTM partner: Jill Rowley, Nearbound Strategist (https://www.linkedin.com/in/jillrowley/) Companies referenced: DemandGenEloquaMarketo Reveal Listener takeaways: Why David decided to launch DemandGen as a power partners Why Jill chose to sell against “Smart Starts” internal service packages The partner playbook they created used to succeed How David’s partners lifted his exit Why and how salespeople should bring partners into the deals Why in-house service packages are a bad idea Pre-selling software with partners Why your solutions partners are (or should be) the insurance policy for your largest customers Links: Reveal.co/ (https://reveal.co/?utm_source=MakeThemFamous&utm_medium=Podcast_Paid&utm_campaign=EN_ALL) Partnerhub.app/ (https://www.partnerhub.app/)

3. 

   10 Feb 2024

   How they won a larger client together - Duo Strategy and PBLC Media

   Agencies: duostrategyla.com (http://duostrategyla.com) and pblcmedia.com (http://pblcmedia.com) CEOs: Taylor Kratz (https://www.linkedin.com/in/taylorkratz/), Grant McNaughton (https://www.linkedin.com/in/grant-mcnaughton-973362b1/), Jon Farah (https://www.linkedin.com/in/jonfarah/) Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went right into partnerships with larger agencies as his growth strategy How white label vs collaborative strategic partnerships differ. How to set up the billing relationship between partners and clients. Finding and converting a first shared customer. Creating a shared process to find more successes. Why it’s important they made Jon client-facing and not How Jon’s expertise in marketing and the tech stack enabled their early success. What they did wrong. Sponsors: Reveal.co/ (https://reveal.co/?utm_source=MakeThemFamous&utm_medium=Podcast_Paid&utm_campaign=EN_ALL) Partnerhub.app/ (https://www.partnerhub.app/)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

4 ratings

Contact HOW THEY DID IT! Unique stories partnerships-led sales and success.

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.