About How to Build a Profitable Nutrition Business
Welcome to “How to Build a Profitable Nutrition Business,” the go-to podcast for dietitians, nutritionists, and health professionals seeking to transform their passion into a thriving business. Hosted by Dietitian, Chris Hughes. Chris will detail the successes and failures from his journey as a sole practitioner to 7-figure business owner in just 4 years.
Each episode features insightful interviews with industry experts, candid discussions about both the successes and challenges encountered in the journey, and practical advice on building and scaling a client-centered nutrition business. Whether you’re a sole practitioner dreaming of expansion or an established professional aiming for higher profitability, this podcast will equip you with the tools and knowledge needed to achieve your business goals.
Join us as we explore the intricacies of client relationship management, marketing strategies, service diversification, and much more, all tailored specifically for the nutrition community. “How to Build a Profitable Nutrition Business” is more than just a podcast; it’s a roadmap to success in the competitive world of nutrition and health services.
Ever felt overwhelmed by marketing your nutrition business—or unsure how to even begin? In this episode of How to Build a Profitable Nutrition Business, we sit down with Carmen Williams from Global Teams, whose insights on email and LinkedIn marketing have helped her scale to a 7-figure business. Carmen shares her refreshingly honest journey from imposter syndrome to marketing confidence, and unpacks the exact strategies she uses to grow her audience, connect with ideal clients, and nurture leads through value-driven content—not pushy sales tactics.
We also dive deep into the power of virtual assistants, how to craft storytelling emails that convert, and what health professionals often get wrong about marketing. Whether you're just starting out or scaling fast, Carmen’s practical wisdom will leave you inspired and equipped to take action. Don’t miss this one—especially if you’ve been avoiding LinkedIn or doubting the power of email marketing.
👉 Learn more about Carmen and her team at Carmen's website (https://globalteams.com.au/).
21 May 2025
If Not You, Then Who Conquering Imposter Syndrome in Your Business
Chris Hughes explores imposter syndrome among nutrition professionals, revealing its prevalence and providing actionable strategies to overcome self-doubt and confidently pursue business goals.
22 Apr 2025
40 Marketing Strategies to Grow Your Nutrition Business
In this episode of How to Build a Profitable Nutrition Business, Chris is joined by his wife and marketing strategist Stacey Hughes to share over 40 marketing strategies that helped them grow their dietetic business into a thriving seven-figure operation. From humble beginnings with no time for marketing and three kids under three, they dive into how referrer relationships, like weekly meetings with GPs and chronic disease nurses, became the backbone of their growth. They also discuss the creative tools they used to stay top of mind—like branded recipe magazines, co-branded resources, conference speaking gigs, and even old-school postcards that delivered an impressive ROI. Whether it was building online calculators for eating disorder referrals or dropping off sushi platters to start conversations, their approach combined consistency, creativity, and community.
They also explore what worked when targeting the public, from SEO-optimised blogs and Facebook ads to cooking demos, webinars, and health challenges that boosted engagement and email signups. Stacey highlights how automation tools and AI have made marketing more accessible than ever, and why building visibility through regular content—like Lives, podcasts, and newsletters—remains crucial. They wrap up by sharing what they’d do differently today, from leveraging Google Ads to deeper nurturing of existing clients. This episode is a goldmine for any health professional wanting practical, real-world strategies that don’t require a full-time marketing team.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,160
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
68
Social presence
0
YouTube
68
Engagement
60
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