Welcome to the "How To E-commerce" podcast, where we delve into the latest trends and strategies for driving success in the world of marketing. In this episode, we are joined by Ron Jacobson, the founder of Rockerbox, the premier marketing measurement platform for B2C brands. Ron shares the story of how he founded Rockerbox and the unique insights it offers to help brands monitor marketing performance and spend with confidence. Don't miss this opportunity to learn from a marketing expert and get a behind-the-scenes look at one of the most innovative companies in the industry. Tune in now!
In this episode:
1. Discover the ultimate tool for B2C marketing measurement: Rockerbox.
2. Join us as we chat with Rockerbox founder Ron Jacobson about revolutionizing the way brands track their marketing efforts.
3. Get an inside look at Rockerbox, the go-to platform for confident marketing performance monitoring.
4. Find out how Rockerbox is helping B2C brands optimize their marketing spending and strategy.
5. Learn from the expert himself as we interview Rockerbox founder Ron Jacobson on the power of marketing measurement.
Hope you enjoy this chat as much as we did!
28 Dec 2022
Ep 19: Going Green with Your Period: The Story Behind Sparkle Innovations
Welcome to another episode of the ‘How To E-commerce podcast, where we discuss all things eco-friendly and menstrual health. In this episode, we are thrilled to have Chirag Virani, the founder of Sparkle Innovations, joining us to talk about his company's innovative line of affordable sanitary pads made from sustainable materials like bamboo fiber, banana fiber, and corn starch. These pads biodegrade completely within six months of disposal, making them a much more environmentally friendly option compared to traditional pads. Chirag will also share his marketing strategies for reaching a wide B2C market, as well as his vision for the future of period care. Tune in for a thought-provoking and informative conversation about sustainability and menstrual health.
In this episode:
1. Get ready to revolutionize your period care routine with Sparkle Innovations!
2. Discover the sustainable materials behind Sparkle Innovations' affordable sanitary pads.
3. Learn about the marketing strategies behind Sparkle Innovations' successful B2C approach.
4. Join us as we chat with Chirag Virani, the founder of Sparkle Innovations, about his vision for eco-friendly period care.
5. Find out how Sparkle Innovations is leading the charge in sustainable menstrual health products.
Hope you enjoy this chat as much as we did!
21 Nov 2022
Ep 18: Pursuing Your Passion As Career Is A Thrill ft. Greg Frontiero
Ranging from an experience of a decade in the eCommerce industry, talking to Greg Frontiero was a pleasure! He has worked in companies such as Yext, Twitter, and Stack Overflow and started his brand called NooWave. NooWave is a company that makes products for optimal mental health. We got to speak with him about his passion for his company, as he shed light on what it takes to be a true entrepreneur, starting early, and more.
In this episode, you’ll learn:
1. A little more about NooWave.
2. How does brand loyalty builds up?
3. Moving from helping build sales teams at various companies to starting his own company- Greg’s experience.
4. Practical times to up your A-game in the eCommerce industry!
5. Greg’s future goals for NooWave 🔮
Hope you enjoy this chat as much as we did!
8 Nov 2022
Ep 17: The Ultimate Influencer Outreach Guide with Yash Chavan
To increase your chances of working with creators and influencers, you need to be organized. SARAL is the best way to manage all your social media outreach in one place. With SARAL, you will be able to manage all of your social media outreach from one single dashboard.
In this episode, you’ll learn:
How has influencer marketing changed in the last five years?
Why is influencer marketing now becoming a norm among businesses?
How should the brand go about picking up the influencers?
Why consider SARAL for influencer marketing?
Difference between UGC & CGC content.
Which channels are available for the content creator to grow themselves?
Hope you enjoy this chat as much as we did!
30 Sept 2022
Ep 16: What It's Really Like To Work In A Warehouse ft. Gray Anderson
Nice Commerce provides companies with high-tech fulfillment solutions. Nice Commerce has a great inventory management system that allows users to fulfill orders at the lowest cost possible, while providing the best customer experience that is possible in today's market.
In this episode, you’ll learn:
How Nice Commerce provides excellent services on both ends—seamless order fulfillment to every customer and great insights.
Jumping over to the business's marketing team, for the people wanting to learn, how different is B2B marketing from B2C?
How has the recent shift in the eCommerce industry, owing to the recent crisis, affected Nice Company business, if at all?
For people wanting to learn the skill, how do you approach a business (unless it’s all organic)? And which platforms help you the best?
What is it like managing a exceptionally well-equipped, FDA approved, and temperature controlled warehouse, what goes into it, and if possible, walk us through the economics of the same?
New trends in the eCommerce industry in terms of packaging, shipment, and delivery.
Hope you enjoy this chat as much as we did!
19 Jul 2022
Ep 15: Community Management 101 ft. Danielle A Vincent
Spanning an experience worth 2 decades in the DTC industry, speaking to Danielle was a delight!
She has worked in the field of tech, moved to work as a Community Manager, and finally settled (for now) on creating just the most awesome scent-oriented products. Learn more from her experience with us.
In this episode, you’ll learn:
1. A little more about Outlaw.
2. What goes into making great products.
3. Moving from tech to DTC—Danielle’s experience.
4. Practical times to up your A-game in the eCommerce industry!
5. Getting funded as a start-up—1st step.
6. Danielle’s future goals👀
Hope you enjoy this chat as much as we did!
27 Jun 2022
Ep 14: Building A Successful Brand Strategy ft. Jylle Ryan
With over 2 decades of experience in the eCommerce industry, there was no better person to speak to about building brand strategies than Jylle Ryan.
She’s worked in a variety of industries, including retail, FMCG, technology, and pharmaceuticals. She’s helped brands integrate the power of technology & automation into their business strategy for effective results.
In this episode, you’ll learn:
1. First steps to upgrading your brand strategy.
2. How to improve brand loyalty?
3. Key to designing a successful brand experience.
4. How can data be used to enhance your brand’s CX?
5. Jylle’s effective tips on handling cross-functional communication between teams.
6. What it takes to stay creative on the job.
Hope you enjoy this chat as much as we did!
28 May 2022
Ep 13: Building Profitability, Current Market Scenario, Understanding Finances ft. David Whitcroft
This week, we’ve witnessed an outcast on the economy. With rising fuel costs, inflation & fuel shocks, DTC brands are taking a hit too.
To tackle this, David spoke about how brands can battle the ongoing issue & gave some great financial advice.
In this episode, you’ll learn:
1. How brands must plan their finances.
2. David’s take on the current economy & DTC market.
3. How can a business still leverage growth.
4. What does it really mean to be profitable?
5. More on David’s company.
6. How does a CFO relax?
Hope you enjoy this chat as much as we did!
20 May 2022
Ep 12: How Design Thinking Helps You Sell More ft. Andy Kurtts
This week, Andy Kurtts talks about all-things-design on HTE!
With an experience of 10 years, Andy is a master at package & brand design for consumer brands. So of course, we jumped at the opportunity to speak to him about how design can help DTC brands sell more.
In this episode, you’ll learn:
1. Importance of branding & storytelling for DTC brands.
2. How does package design help brands sell more?
3. How did Buttermilk Creative come into existence?
4. How should entrepreneurs ready themselves before speaking to a product designer?
5. Is a design school worth it?
6. What goes into churning out an engaging newsletter every week?
Hope you enjoy this chat as much as we did!
17 May 2022
Ep 11: What goes into launching a startup? Ft. Samuel Tichnor
Samuel Tichnor, a business analyst & manager turned entrepreneur, is the founder & CEO of FFUPs, a pre-launch snack brand focused on bringing a flavorful revolution to everyone’s tastebuds.
We got a chance to speak with him about his passion for the DTC industry and how he and his team entered into a market space often overlooked and untapped to create something revolutionary.
In this episode, you’ll learn:
1. What makes FFUPs different?
2. How did Samuel’s background as an analyst help him bring up a DTC company?
3. Developing a ‘brand’ ALWAYS comes first.
4. Negotiating for better deals with vendors.
5. FFUPs target audience & how you can find your ideal customer group too.
6. Samuel’s journey as a DTC business founder.
7. KPIs that are vital for a successful DTC business.
8. Changes over time in the metrics that matter.
Hope you enjoy this chat as much as we did!
26 Apr 2022
Ep 10: Creating A Community Doesn’t Have To Be Difficult Ft. Eric Bandholz
In this episode of How To E-Commerce by Almund, (https://almund.io/)
Eric Bandholz, a financial advisor turned DTC business owner, co-founded Beardbrand in 2012, an American men’s grooming & facial hair wellness company.
He began his journey with a small investment of only $8000, by creating an active community on Tumblr, Youtube, and an online magazine called Urban Beardsman but has now set a strong foundation, with an estimated total net worth suspected to be over $4.48M!
We got a chance to speak with him about his passion for the DTC industry, as he shed light on what it takes to be a true entrepreneur, starting early, and more.
In this episode, you’ll learn:
1. Understanding a gap in the market.
2. Ways Beardbrand created a community of like-minded beard-enthusiasts.
3. Eric’s FANTASTIC community-building philosophy.
4. How your DTC brand can make a difference.
5. Benefits of being early on the market & taking initiatives.
6. Eric’s secret to customer loyalty & retention.
7. What makes a great & practical entrepreneur?
8. How the Beardbrand creates their team—sneak peek into their hiring process.
Hope you enjoy this chat as much as we did!
2 Apr 2022
Ep 9: Driving ROI through Content Intelligence ft. Sarah Levinger
In this episode of How to Ecommerce by Almund (https://almund.io/) catch us chatting with Sarah Levinger, surely the master of all-trades-DTC with years of practical industry experience in the bag. She's a Performance Strategist, UGC Producer, and ICP Developer, helping DTC brands generate higher ROI.
We got the chance to speak to her about something we are equally passionate about here, at Almund—data. From blending practical psychology with data collection and analysis, Sarah has it all figured out.
In this episode, you’ll learn:
1. What is ICP? How do they evolve over time?
2. What data points best relate to understanding ICPs?
3. Foundations of being a UGC producer.
4. Sarah's favorite marketing tools for analyzing data.
5. Making data handling easy.
6. Psychology in the DTC industry.
7. How does data drive ROI?
8. all-time-favorite DTC brands to look up to.
Hope you enjoy this chat as much as we did!
11 Mar 2022
Ep 8: yamo AG—killer business strategies, product development, DTC dream teams, building a business mindset & more!
On this episode of How to E-commerce by Almund (https://almund.io/)catch us chatting with Luca Michas, Founder and CEO of yamo AG. yamo AG is on a mission to give people healthier and more convenient food choices for their children. They produce organic and wholesome food for babies and toddlers that is available online, is distributed via a DTC subscription model, and in grocery stores, including Coop in Switzerland and select Edeka & Rewe stores in Germany. yamo AG has raised over $11.4M in funding over 3 rounds with the help of 13 investors.
19 Nov 2021
Ep 7: How to be a Budding Entrepreneur
In this episode of How to E-commerce by Almund (https://almund.io/), join us to take part in the conversation with Matt Feldman (https://www.linkedin.com/in/feldmanmatt/), Co-founder, and CEO at Moku Foods (https://www.linkedin.com/company/moku-foods/). Moku Foods is a plant-based, clean-label brand that makes delicious Jerky, a snack that makes you feel as good as it tastes.
1 Oct 2021
Ep 6: Women Triumph in E-commerce
In this episode of How to E-commerce by Almund (//almund.io), join us to take part in the conversation with Claire Schlemme (https://www.linkedin.com/in/claireschlemme/), the Co-founder and CEO of Renewal Mill (https://www.renewalmill.com/). Renewal Mill is an award-winning, next-generation ingredient firm that combats climate change and global food loss by up-cycling food waste into premium ingredients and plant-based goods.
24 Sept 2021
Ep 5: The twist in ideas
In this episode of How to E-commerce by Almund, join us in on the conversation with Steve Schuyler, the founder of JavaTwist LLC. JavaTwist LLC has brainstormed with a completely new twist in the idea of beverage making.
29 Jun 2021
Ep 4: How to make your passion build a successful D2C brand
In this episode of How to E-commerce by Almund (https://almund.io/), join us to take part in the conversation with Chris Manderino (https://www.linkedin.com/in/chrismanderino/), Co-founder and CEO of LYFE FUEL (https://www.linkedin.com/company/lyfefuel/about/). LYFE FUEL helps in making the simple choices that have a big impact on health, the planet, and our future.
7 May 2021
Ep 2: Retail and Technology trends
In this episode of How to E-commerce by Almund (https://almund.io/), join us to take part in the conversation with Melissa Austria (https://www.linkedin.com/in/melissa-austria-67812913/), Founder, and Curator of Gotstyle (https://www.linkedin.com/company/gotstyle-the-menswear-store/). Gotstyle offers a well-edited selection of international brands, with an edgy sophisticated style, appealing to the stylish and the style-less.
28 Apr 2021
EP 1: The truth behind successful CPG brands!
On this episode of How To E-commerce by Almund (https://almund.io/), catch us chatting with Jessica Young (https://www.linkedin.com/in/jessicaeyoung/), Founder, and CEO of Bubble Goods (https://www.linkedin.com/company/bubble-goods-inc/). With Bubble Goods, Jessica aims at transforming the current food systems, enabling manufacturers to ship fresh, unrefined foods directly to customers.
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