How to Get Customers is a practical podcast for developers, indie hackers, vibe coders, and bootstrapped founders who can build products but need help getting users.
Each episode breaks down real growth tactics, launch lessons, positioning mistakes, onboarding fixes, pricing decisions and distribution channels in language builders actually use.
No vague marketing theory, no guru fluff, just specific ways to find customers, understand why people are not converting, and turn shipped products into businesses.
Your Users Signed Up. Why Can't They Try the Product?
Before you chase more traffic, check what happens after someone clicks Try it. Fictional AI hosts Sam and Kai walk through a practical onboarding audit: define the first useful result, postpone unnecessary questions, make demo expectations clear, and replace an empty dashboard with an obvious next action.
Using a clearly hypothetical CSV-cleaning product, we explain how to measure meaningful progress without confusing completed forms with customer value. The One Thing: move one unnecessary early request to the moment it becomes useful, then watch a consenting user attempt the task without coaching. No promised conversion uplift and no invented customer results.
Sources: a recent individual r/webdev complaint (unverified anecdote), Intercom's value-based onboarding guidance, and Nielsen Norman Group's explanation of progressive disclosure. These established principles are discussed alongside a new anecdote, not presented as new research.
12 Oct 2026
The $12K/Month SaaS Growth Playbook Started With a Failed Migration
An Indie Hackers founder says a technical postmortem brought 4,000 visitors and the team's first 15 paying customers. Fictional hosts Sam and Kai separate the founder's reported results from the repeatable tactic: turn a painful customer problem into a useful engineering breakdown, then measure qualified visits and paid conversions.
3 Oct 2026
"Call Me Next Month" Is Not a Sales Pipeline: Find the Real Next Step
A prospect likes your bootstrapped SaaS but asks you to come back later. Fictional AI hosts Sam and Kai show how to tell a real buying delay from a polite exit, ask for a specific trigger, and write one useful follow-up without pestering people. Includes a simple decision table and a 24-hour action for builders who need customers, not a spreadsheet full of vague maybes.
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