About How to Grow Your Firm - The Saltwhistle Podcast
Welcome to the Saltwhistle Podcast - ”How to grow your firm”
This is all about the ”bit” everyone forgets when scaling up or growing their professional services firm. The Marketing and Business Development. It can help grow, build value, create demand and build your reputation, and yet, so many people don’t get to grips with it.
At the moment people are spending more on marketing than they ever had before and many are actually achieving far less, and all because digital marketing and business development seems difficult and complicated. What should you do? Too many choices and not enough money.
In these podcasts, your host and CEO of Saltwhistle, Rebecca Harding, talks to professionals and business people about their achievements and how they have used business development and marketing to help them grow their firms.
Lessons from the Sharp End: Christina di Nolfo on Leadership, Risk, and Starting Over
My guest today has done something most people only talk about, she's built from the ground up, repeatedly, and at scale. Christina di Nolfo has spent over 30 years at the sharp end of enterprise and technology with IBM, HP and Thomson Reuters, before co-founding a global telecoms consultancy. Now she's CEO of Collection Pot, reimagining how we collect money together online.
She's a board member, an executive coach, and someone who's navigated both the corporate machine and the start-up wilderness.
We talk about what it actually means to lead in fintech, what it's like being a woman at the top of a still male-dominated industry and what she wishes she'd known at the start.
13 Jul 2026
Women in law, the evolution of Cayman, and 30 years of hard-won wisdom.
Laura Hatfield is Head of Litigation, Regulatory, and Insolvency & Restructuring at Bedell Cristin in the Cayman Islands — one of the jurisdiction's most experienced litigators, with a career spanningLondon's legal world and nearly 25 years at the heart of Cayman's growth from a small offshore centre into a global financial powerhouse. Her practice covers commercial litigation, insolvency, professional negligence, and regulatory work for clients ranging from Big Four accountancy firms to funds, insurers, and statutory bodies across multiple jurisdictions. In this episode, she shares what she's learned, what she'd do differently, and what the next generation of lawyers is going to experience.
6 Jul 2026
How to write your non fiction book: with literary consultant and editor Helen Francis.
Whether you want to write about what you've done or what you've learnt - a book is one of the most powerful things you can put your name to. I have enjoyed every minute of working on four published professional books and I'm now working on a fiction novel. I've been lucky enough to have the wonderful Helen Francis as my editor more recently. Today we're looking at what a book can do for your career or business, where people go wrong before they've written a single word, and how to navigate the publishing world.
Helen Francis spent two decades at the heart of publishing - as project editor at Faber and Faber, commissioning editor at Head of Zeus, as a book scout working between London and Barcelona, and now she teaches writing at Jericho Writers having previously taught at Bath Spa and the Faber Academy. She works as a consultant editor and ghostwriter.Her website can be found here
30 Jun 2026
Elevate women - with Kirsteen Williamson-Guinn
Kirsteen started her life in one of the High Street banks in the UK, working her way up successfully to director level. She learned a lot about women's roles within financial services and experienced the challenges of becoming a leader over the years. After 15 years as a director, she changed direction and set up Elevate Women. She began to work with other women to help them to achieve their goals. In the podcast, we both discuss our experiences of the financial sector over our careers, what affects our confidence and how we let ourselves down by putting everyone else first. Oh, and also by having a far too long a ‘to do’ list!
30 Jun 2026
From Exhibition Queue to Luxury Goods: A Conversation with Jewellery Designer Michela Ferraro
Michela Ferraro and I met in a queue waitng for a bus after an exhibition at the NEC. We started to joke together and ended up chatting in the carpark for an hour! Im so pleased she joined me for this podcast and gave me the opportunity to talk about the luxury goods market. She is a jewellery expert and educator with over 30 years of international experience in the industry. She specialises in luxury, innovation, sustainability, and precious additivemanufacturing for the jewellery industry,/ which she believes are the key drivers for ethical, responsible, and sustainable practices. She has won multiple awards from the Goldsmiths' Craft and Design Council for her jewellery designs using direct precious metal 3D printing. In fact I am trying to steal her bracelet at the moment as it is absolutely stunning.
26 Jun 2026
Ash Alexander-Cooper: From Gurkha jungle warfare to writing the book he wishes someone had given him.
Today's guest spent 28 years in the military, nearly seven of them deployed. Gurkha jungle warfare specialist. Counter-terrorist helicopter pilot. Specialist Military Unit commander. He's been shot. He's watched his own men go down. And he's carried all of it.
After leaving the military he became a Senior Partner at McChrystal Group, then led international operations at Palantir Technologies.
But none of that is why he wrote the book.
He wrote it because success on the outside doesn't mean you've dealt with what's on the inside. Mindful Soldier, co-authored with trauma researcher Dr Jessica K. Miller, it is the honest account he wishes someone had handed him. Childhood trauma, self-doubt, failure, and what resilience actually looks like when it's real.
This is Ash Alexander-Cooper.To order Ash's book please see hereRoyal British Veterans EnterpriseThe Gurkha Welfare Trust
23 Jun 2026
What Great Customer Service Actually Looks Like - with Sir Philip Davies
Sir Philip Davies knows what it takes to serve people well. After 12 years as a senior manager in customer service and marketing at Asda, he spent 19 years as the Conservative MP for Shipley before being knighted in 2024 for Parliamentary and Public Service. He now runs Nessen Ltd, his own public affairs and customer service consultancy.
In this episode, Philip shares what he's learnt across decades on the frontline from retail to politics and gives practical, no-nonsense advice on what separates businesses that get customer service right from those that get it badly wrong.
Whether you're running a team of two or two thousand, there's something in here for you.
28 Apr 2026
Cayman Island New Chief Restructuring Officer Regime - A delve into the detail
This follow-up episode goes deep into the mechanics of the Cayman Islands' new Chief Restructuring Officer regime — from who can file, to how the automatic moratorium works, to what powers the court can grant. Chip Hoebeke, Fiona MacAdam and Martin Trott break down the technical detail in plain, accessible terms, with plenty of practical insight from practitioners who know this territory inside out. Essential listening if you caught the overview episode and want the full picture.
28 Apr 2026
Cayman Island New Chief Restructuring Officer Regime - A brief overview
The Cayman Islands has finally introduced a dedicated restructuring regime — and it's a game changer. Host Rebecca Harding is joined by experts from Rehmann, Walkers, and Rawlinson Hunter to explain why the new Chief Restructuring Officer process is so significant, how it compares to US Chapter 11 and English administration, and what it means for cross-border practitioners. Clear, accessible, and packed with practical insight.
28 Apr 2026
Chip Hoebeke, Rehmann and Robert Purcell Head of Automotive OE Global at NSG Pilkington talk about issues facing the motor trade
Are electric vehicles really stalling — or were we just promised too much, too soon? Automotive expert Rob Purcell, fresh back from China's factory floors, and US restructuring specialist Chip Hoebeke join host Rebecca Harding to cut through the hype on EVs, Chinese OEMs, and what the next decade really holds for the global car trade. Honest, sharp, and genuinely entertaining.
28 Jan 2026
From Calcutta to Commander of the British Empire: Rebecca Harding speaks to Pinky Lilani about her journey championing women.
Pinky Lilani, Commander of the British Empire, discusses her journey championing women through awards and initiatives, revealing the perseverance and purpose required to drive change in this interview with Rebecca Harding.
3 Mar 2025
Building Relationships that Drive Business Success
In this episode, Rebecca Harding, founder of Saltwhistle, sits down with Mark Lowndes, Special Counsel, Tomkins Wake based in New Zealand. Mark shares insights from his 23 years of running his own law firm and his approach to business development through genuine relationship-building. He reveals how to turn professional connections into meaningful business opportunities, the importance of staying top-of-mind with your network, and why networking should be authentic, not forced. Tune in for practical tips on marketing, branding, and cultivating trust that can transform your professional services business.
3 Feb 2025
Winning business in Manufacturing: What worked for PP Control and Automation
Marketing and business development functions in manufacturing are often not as developed as they could be. Rebecca met Richard Spears, the Marketing Manager at PP Control and Automation, based in the West Midlands, UK. They do part or full machine build outsourcing. Rebecca had a great time touring their factory with him and seeing the technology in action. Their marketing function is well developed, helping to scale the business and winning new work. Rebecca asked him to join her on our Podcast to talk about marketing and business development in the manufacturing sector.
9 Jan 2025
Grab the opportunity - doing business in Africa
Doing business in Africa is the subject of today's podcast. We always look to the Americas, Europe, the Middle East and APAC region for business, but rarely do people look to trade in Africa. However, my guest Laurence Robertson, believes the opportunities there are ripe for the picking.
Laurence was appointed as the UK Prime Minister's Trade Envoy to Ethiopia, Zambia and Angola in 2020 in order to promote trade and encourage investment between Africa and the UK.
Before this Laurence led trade missions across the African continent, including missions to Nigeria, Rwanda, Uganda, Ethiopia and Djibouti.
He now has his own business, the Theoc Consultancy, advising companies on working in Africa and helps set up meetings and connections.
He is also chairman of the Westminster Africa Business Group, which brings together both business political networks across Africa, in order to encourage trade relationships.
Laurence served as a member of the UK parliament for some 27 years.
11 Oct 2024
Songs that marked the growth of my Turnaround, Restructuring and Insolvency practice, with Todd Gammel from Austrlian firm HLB Mann Judd
Australian turnaround, restructuring and insolvency expert Todd Gammel talks to Becca about developing his practice over the years, together with the songs that marked the key points!
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