Marketing a professional services firm is not like marketing other kinds of products or services. It takes a different playbook - one that is based on trust, generosity, and having a long-term view. The goal of this podcast is to explore that playbook. We're going to share everything we've learned about how to grow professional services firms. We will occasionally talk with friends and colleagues who have successfully grown their own firms. And we'll hopefully provide you a roadmap for predictably building out your practice over time.
In this episode, Madison CEO Sean Johnsons explains why client service and account management are at least as important as the deliverables you create. He also outlines 19 principles for doing it with excellence. Ideas covered include:
00:00 Why Service Wins
01:11 Service Is Marketing
01:52 Hospitality Mindset
02:50 Experience Versus Work
03:30 Onboarding And Churn
04:41 Communicate Like Humans
05:12 Trust Through Candor
05:56 Listen Stay Humble
07:08 Run Organized Meetings
07:45 Small Clients Referrals
09:53 Deepen Relationships
12:16 Own Mistakes Fast
13:00 Churn Fire Set Boundaries
15:21 Make People Look Good
15:53 Service As A Calling
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15 Aug 2025
Mastering RFP Responses: Secrets to Winning High-Stakes Proposals
Host Madison and Sean Johnson share secrets to mastering RFP responses, helping professional services firms win high-stakes proposals by emphasizing compliance and stakeholder engagement.
12 Aug 2025
Give Away Your Secrets
Madison CEO Sean Johnson interviews Sean Johnson on why professional services firms should share their best ideas to build authority and trust.
29 Apr 2025
How to Create Firm Values that Make a Difference
Values inform literally everything you do as a firm and are a key component in creating a compelling Point of View. But most firms do them wrong. Here's how to create values that actually stick.
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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.
To learn more, visit us at https://hiremadison.com (https://hiremadison.com)
Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson ( https://linkedin.com/in/seanjohnson)
4 Apr 2025
Creating Your Ideal Client Profile: A Guide for Professional Service Firms
A clearly defined Ideal Client Profile (ICP) has downstream effects on everything you do as a firm. Here's how to create one and leverage it effectively.
Get our Ideal Client Profile template here: https://www.hiremadison.com/templates-and-tools/ideal-client-profile (https://www.hiremadison.com/templates-and-tools/ideal-client-profile)
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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.
To learn more, visit us at https://hiremadison.com (https://hiremadison.com)
Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson ( https://linkedin.com/in/seanjohnson)
13 Mar 2025
People Buy From People, Not Firms
Your team's personal brands have the power to be at least as effective as your corporate brand. In this video Madison Founding Partner Sean Johnson explains why your firm needs to invest in your team's brands.
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Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.
To learn more, visit us at https://hiremadison.com (https://hiremadison.com)
Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson ( https://linkedin.com/in/seanjohnson)
4 Feb 2025
Why Your Firm Needs a Clear Point of View
Your point of view is one of the most effective tools in your marketing toolkit. If you’re honest, your service offerings are largely the same as other firms. But your point of view is an opportunity to stand out. In this video Madison Founding Partner Sean Johnson explains why you need a Point of View and the essential elements in creating it.--Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors. To learn more, visit us at https://hiremadison.com (https://hiremadison.com)Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson ( https://linkedin.com/in/seanjohnson)
22 Jan 2025
Podcast Trailer
Marketing a professional services firm is not like marketing other kinds of products or services. It takes a different playbook - one that is based on trust, generosity, and having a longterm view.
The goal of this podcast is to explore that playbook. We're going to share everything we've learned about how to grow a professional services firm. We will occasionally talk with friends and colleagues who have successfully grown their own firms. And we'll hopefully provide you a roadmap for predictably building out your practice over time.
Be sure to subscribe to get access to new epodes. We look forward to going on this journey with you.
--
Madison helps market professional services firms through the creation of Authority Marketing programs designed to turn partners and team members into Trusted Advisors.
To learn more, visit us at https://hiremadison.com (https://hiremadison.com)
Follow Sean on LinkedIn at https://linkedin.com/in/seanjohnson (https://linkedin.com/in/seanjohnson)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 16 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
0
Engagement
32
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