How to Make More Sales with Anna Payne

About How to Make More Sales with Anna Payne

Join Anna Payne on the How to Make More Sales Podcast, the show for business owners who want to make more sales and create more freedom, income and success on their terms. The episodes focus on no-nonsense sales strategies that feel good because they’re values-led, consultative and relationship-based (not pushy, manipulative or scripted)

Publisher

Anna Payne

Category

business

Language

en

Explicit

No

First episode

24 Apr 2026

Latest episode

7 Jul 2026

Latest episodes

13 episodes in the feed.

1. 

   7 Jul 2026

   EP012: How to make more sales over summer (*without being on 24/7)

   Episode summary Every year, Anna hears the same thing: "nobody buys over summer." In Episode 12, she challenges that belief head-on, because when you stop selling over summer, fewer sales become a self-fulfilling prophecy. Anna shares how she plans her own summers using a "dimmer switch" (fully off for holidays, dialled down to 10-20% capacity the rest) and tells the story of the scrappy, last-minute offer she launched on the way to the airport, with the first sale landing before she'd even checked in. You'll leave with practical summer sales actions to put in place this week. Key takeaways: "Nobody buys over summer" is usually a self-fulfilling prophecy: people stop selling, so they stop making sales. Think "dimmer switch," not on/off: dial down to 10-20% capacity and focus only on income-generating tasks and client delivery. Scrappy beats perfect: a simple Google Doc with a checkout link can sell brilliantly when the offer is right. Choose a summer-friendly offer that fits your capacity, or presell for September. Reposition what you already sell so it feels timely: same substance, summer label. Make buying frictionless: one simple sales asset, visible everywhere, plus a scheduled email sequence. Your best summer sales are closer than you think: build a hot list of warm contacts and follow up daily. Episode outline / timestamps 00:00 – Welcome + the "nobody buys over summer" myth 02:17 – What sales strategy fits your summer (and your clients')? 02:51 – Anna's own figures: July and August hold up 03:36 – The dimmer switch: fully off vs dialled down 05:44 – Story: the scrappy offer that sold before the plane took off 11:04 – Action 1: decide what to sell (keep it simple, or presell September) 12:58 – Action 2: position your offer to feel timely ("change the label") 15:03 – Action 3: create one simple, low-lift sales asset 16:47 – Action 4: make your offer visible everywhere 17:28 – Action 5: schedule a simple summer email sequence 18:26 – Action 6: build a hot list + follow up daily 19:45 – Action 7: thank-you pages and out-of-office as prime real estate 21:00 – Action 8: set consistent action goals (and batch them) 22:49 – Closing: enjoy your summer and keep the sales coming in Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here: ⁠⁠https://amzn.to/4u9fJy9 (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

2. 

   30 Jun 2026

   EP011: Why selling might feel harder right now (and what to do about it)

   Episode summary A client recently asked Anna if she's having to work harder this year. Her honest answer: yes—but really, she's working differently. Anna unpacks what's changed and walks through her Multi-Layered Sales Framework—human, leverage and scale—and shares her own numbers to show where the real money is coming from, drawing a clear line between toxic hustle and the truth that building a business still takes work. Episode outline / timestamps 00:00 – "Am I working harder this year?" (and the more useful answer) 01:12 – What's really changed: AI noise, cautious buyers, a correcting market 05:57 – Anna's shift: from a 65% launch model to relationship-led sales 06:33 – Two challenge launches this year (~16% each) 07:49 – The Multi-Layered Sales Framework 08:03 – Layer 1: the human layer 08:45 – Layer 2: the leverage layer 09:36 – Layer 3: the scale layer 10:50 – £17k of new sales in two weeks—and where it came from 12:00 – The big mistake: skipping straight to scale 14:52 – The £250k, four-hours-a-day story 17:23 – Working harder vs working differently 20:00 – Your actions: map your revenue + client lifetime value 20:42 – Closing + how to work with Anna Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking ) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker ) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction ) Buy my best-selling book on sales here: ⁠https://amzn.to/4u9fJy9 (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything ) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

3. 

   23 Jun 2026

   EP010: The top 10 mistakes that are stopping founders building six-figure sales momentum💔

   Episode summary I see behind the scenes of a lot of businesses, and the difference between the founders who fly and the ones who stay stuck usually has very little to do with how good they are at what they do. So this episode is an honest list — updated for 2026 — of the 10 (plus a bonus 11th) mistakes I see entrepreneurs under £100k making, and what I'd do instead. Some of it is perhaps more direct than you may be used to me being, but it's all given with love and the intention of helping you spot where you might be becoming the bottle neck or keeping yourself stuck. Key takeaways Start broader, not narrower: niche down once you've got traction and money coming in, guided by where the opportunity is. Protect your time for what actually creates revenue: connections, conversations, talking about your offer and asking for the sale. Your voice is your edge — AI can assist your content and interrogate your plan, but it shouldn't replace either. Don't delay selling: aim for proof and profit at every stage, and build with your clients rather than before them. Your next 10 clients (or next £10k) are probably already in your existing network. Keep it simple and sell first every day — 30 minutes of income-generating activity, even when you're busy. Episode outline / timestamps 00:00 – Welcome + why some founders fly while others stay stuck 00:43 – Mistake 1: Niching down too far, too soon 02:46 – Mistake 2: Trying to do too much, too soon 03:46 – Mistake 3: Spending time on things that don't generate revenue 04:51 – Mistake 4: Only posting "business" content (and why it's boring) 05:43 – Mistake 5: How you're using AI — in your content and your planning 09:44 – Mistake 6: No systems, no help, no investment in yourself 11:19 – Mistake 7: Delaying selling until everything is "perfect" 13:42 – Mistake 8: Underestimating how much selling (and work) it takes 15:41 – Mistake 9: Chasing new leads while ignoring the ones you have 16:36 – Mistake 10: Overcomplicating it with scaling strategies too early 18:01 – Bonus Mistake 11: Stopping sales activity when you get busy 19:16 – Recap + the one action to take today Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here: https://amzn.to/4u9fJy9 (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything ) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

4. 

   17 Jun 2026

   EP009: Follow the money: how to use my Sales Bullseye to find your quickest sales opportunities

   Episode summary Most people think lead generation means finding brand new to your world people. Anna's take: your fastest sales are usually sitting far closer to home. In this episode she walks you through her Sales Bullseye, a target board with your warmest opportunities at the centre. You'll learn how to map your own board, match your sales action to the warmth of each relationship, and follow the money to the people most likely to buy soonest. Key takeaways Follow the money: start with the people most likely to buy soonest, then build longer-term pipeline. Leads are not equal so match your sales action to the warmth of the relationship. Past buyers are statistically more likely to buy again, decide faster, and spend more. The biggest mistake is focusing on new leads. No clients yet? Your centre is "existing trust" your relationship bank. Your open opportunities (your hot list) are one of the fastest places to close follow up to a clear yes, no, or not now. Visibility only pays off if you draw new connections inward and actually have conversations. Episode outline / timestamps 00:00 – Welcome 00:28 – The big idea: picture your sales plan as a target board 01:42 – "Follow the money": start with who'll buy soonest (while building future pipeline) 03:00 – Ring 1 (centre): existing clients — their next natural step, upsell/cross-sell 05:03 – Newer in business? Reframe the centre as "existing trust" — your relationship bank 07:29 – Ring 2: active prospects + open opportunities (your hot list) — follow up to a decision 09:03 – Ring 3: past clients and previous buyers — give them a reason to re-engage 11:24 – Ring 4: older leads who went quiet — reactivate with a warm check-in (+ the 4 Ps) 13:13 – Ring 5: your existing audience — content that gets people to raise their hand 16:53 – Ring 6: new visibility and new connections (colder, longer-term) 21:00 – Why it works: leads aren't equal, so match your action to the warmth 22:11 – Action to take today: draw your board, map your rings, work the centre first Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here: https://amzn.to/4u9fJy9 (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

5. 

   2 Jun 2026

   EP008: How To Generate Better Leads

   Episode summary Why visibility alone is not enough, and how to create better leads and warmer sales opportunities. In this episode, I’m talking about how to generate more and better leads. Lead generation is the most important activity in your business because all sales, client growth and long-term revenue sit downstream of it. But being visible and generating leads are not the same thing. I’ll walk you through how to think about lead generation as an ongoing business task and habit, why most small businesses need to be both the ‘lighthouse’ and the ‘door-knocker’, and how to create more warm sales opportunities. We’ll also look at where to start first, how to spot the warmest opportunities already in your business, and what simple actions you can take this week. By the end of this episode, you’ll know how to take lead generation beyond posting on social media and hoping for the best, and start using your time more strategically to create more leads, better conversations, better opportunities and, ultimately, more sales. Key takeaways Lead generation is a core daily job, not a quiet-month rescue mission, and small, consistent actions compound. Visibility and a big audience help, but they don't equal leads: plenty of 100k-follower accounts make few sales, while sub-1,000 audiences turn over six and seven figures. Success leaves clues: look at where your last 10 clients actually came from, then double down before chasing anything new. Work out how many leads you genuinely need; your strategy should fit your business, not industry norms. Be both the lighthouse (content that draws people in) and the door knocker (proactive outreach, follow-up, networking). What you measure, you can manage, and Anna notes roughly 80% of sales happen between the 5th and 12th follow-up. Episode outline / timestamps 00:00 - Welcome + why lead generation underpins everything 01:11 - Be more intentional, not just busier 02:14 - Lead gen as a daily habit that compounds (Sales First & sales fitness) 04:00 - The big myth: visibility and audience are not lead generation 05:55 - Success leaves clues: where do your clients really come from? 09:30 - How many leads do you actually need? 11:11 - The lighthouse vs the door knocker 14:54 - Track everything (and the 5 to 12 follow-up rule) 18:01 - Your practical actions + 30-day plan 20:00 - Strategy options: networking, workshops, borrowing audiences 22:00 - Recap + what's coming next week Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

6. 

   26 May 2026

   EP007: How to create an easy yes offer that leads to bigger sales

   In this episode, you'll learn how to create a simple "easy yes" offer that can reduce buyer friction, build trust quickly, and become a natural bridge into your higher-value programmes, packages and consultancy. Episode summary If you're selling a higher-value programme, package or service, your buyers often need a smaller first step before they're ready to say yes to the main thing. Without one, you're likely leaving money on the table. In this episode, Anna breaks down the "easy yes" offer: what it is, the two formats that work right now, real examples from her own business, and the pitfalls to avoid. Key takeaways Buyers need to feel both desire AND safety to buy. The bigger the price, the bigger the need for safety and trust. Good selling = removing friction (practical and emotional) from the buying process. Two formats work best for this type of entry level offer to lead to upsells. Use the Person / Problem / Promise framework to avoid vague offers like "an hour of my time." Keep the scope contained: high value for the client, low lift for you. The bridge supports your main offer, it doesn't replace it. Some buyers don't need a bridge. Keep your main offer visible at all times. Episode outline / timestamps 00:00 – Welcome + why an easy yes offer creates sales momentum 01:30 – Why buyers need to feel safe before they invest 02:30 – Sales is about removing friction (practical + emotional) 04:00 – What an easy yes offer actually is 04:30 – Type 1: The diagnostic (audit, review, focus session) 06:00 – Type 2: Small discrete value (workshop, half day, focused session) 08:00 – Anna's £99 WhatsApp coaching hour + the conversion data 10:30 – The 2021 Instagram Power Hours story (£4k+ revenue) 13:30 – The membership data: 60% bought something bigger within 12 months 13:30 – How to make your offer specific and valuable 15:00 – Pitfall 1: Too vague 16:30 – Pitfall 2: Priced so low it drains your energy 18:00 – Pitfall 3: Giving so much you negate the main offer 19:00 – Pitfall 4: Hiding from your main offer + forgetting follow-up 19:30 – Why your main offer must stay visible 20:30 – Your action: review or create your easy yes offer Links + resources Join the Summer Sales Sprint (30 days to bring more money into your business in June): https://www.annapayne.online/everything (https://www.annapayne.online/everything) Book a £99 async coaching hour with Anna: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking: https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker: https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15-minute sales game plan call: https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) See everything Anna offers: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet your host Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller *Everything You've Been Taught About Sales is Wrong (Probably) and a keynote speaker on sales and entrepreneurship. Subscribe / Follow Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

7. 

   19 May 2026

   EP006: Sales First™: The 30-minute sales habit that will change your business

   In this episode, you’ll learn the Sales First method™: a 30-minute daily routine that builds sales fitness and helps you create sales almost every working day. Episode summary What if you could make sales nearly every day in just 30 minutes? In Episode 6, Anna shares Sales First™, the simple daily practice she’s used to make sales on roughly 99% of her working days for years. She introduces “sales fitness” (a riff on the NHS guideline of 150 minutes of activity a week, applied to sales), explains why “roller coaster revenue” happens to almost every solopreneur, and walks you through exactly how to structure a 30-minute Sales First block: when to do it, what counts, and what doesn’t. You’ll also get a practical 30-day challenge, two formats to choose from depending on how you work best, and Anna’s honest take on what to expect in weeks one and two when resistance kicks in. Key takeaways Sales fitness comes from consistency, not heroic effort: 30 minutes a day, five days a week. Roller coaster revenue happens when sales activity stops the moment you get busy with delivery. Attention is more limited than time, and where you direct it predicts your results. Sales First™ works because it gets income-generating activity done before the day pulls you elsewhere. The filter is simple: will this task directly generate income in the next 30 (or 60–90) days? Choose your format: one focused activity per day (Option A) or split focus across three tasks (Option B). Commit to the activity, not the outcome, and use the 80/20 rule when life gets in the way. Episode outline / timestamps 00:00 – Welcome + introducing sales fitness 01:12 – The roller coaster revenue problem 02:55 – Anna’s recruitment-days lesson: protected core sales time 04:46 – Two strategies that changed everything: recurring revenue + Sales First™ 05:53 – Attention as your most valuable resource 07:30 – Step 1: book the recurring appointment, make it non-negotiable 09:39 – The Sales First™ filter: direct income-generating activity only 10:42 – Option A vs Option B: single focus or split focus 12:50 – Your leads tracker as a working document 14:00 – The 30-day Sales First challenge 14:33 – Week 1: expect resistance 15:48 – Week 2: momentum, evidence and confidence 16:55 – The 80/20 rule (and avoiding all-or-nothing thinking) 17:48 – Habit-stacking examples 19:23 – Your actions from today + closing Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

8. 

   12 May 2026

   EP005: How to talk about what you do so people listen AND want to know more

   Do you ever find yourself rambling when someone asks, “So, what do you do?” In this episode, Anna shares a simple formula to help you explain your work in a way that feels natural, clear and outcome-focused—so the right people pay attention, remember you, and want to know more. Episode summary Most people lead with their process, package or deliverables. But people don’t buy the process: they buy the destination. Anna shows you how to lead with who you help + the result you create + why it matters, then back it up with frameworks and “stress tests” to make your message simple, memorable and easy to repeat across networking, content, bios, websites and sales conversations. Key takeaways Clarity sells: people must quickly understand who you help and what you help them achieve. Keep it client-centred (not “about you” or your methodology first). Lead with outcomes/destination, then share the “how” later. Use the formula: I help X achieve Y so they can A (now) and B (later). Run your message through stress tests (simple enough for an 8-year-old; uses your client’s real language). Choose aspirational language that attracts action-takers, not “stuck” identity labels. Once it’s clear, use it everywhere and repeat it more than you think you need to. Episode outline / timestamps 00:08 – Why this matters (and why it’s trickier than it sounds) 01:22 – Principle #1: make it instantly clear who you help + what you do 02:44 – Repeatability: why you must say it over and over 03:09 – Common pitfalls: vague, too rehearsed, too broad, too process-led 05:18 – People buy the destination, not the journey (holiday analogy) 09:37 – The core formula: “I help X achieve Y so they can A + B” 11:33 – Person / Problem / Promise lens 13:06 – Stress tests: the 8-year-old test + “coffee shop” language test 14:46 – Lead with aspiration (not stuck/overwhelmed language) 18:01 – Where to use your message (bios, content, website, events, calls) 18:29 – Action: draft yours, say it out loud, simplify, then use it Links + resources Quiz: https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Networking (30 days free): https://www.annapayne.online/networking (https://www.annapayne.online/networking) Leads tracker: https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Free 15-min call: https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Work with Anna: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet your host Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (Probably) and a keynote speaker on sales and entrepreneurship. Subscribe / Follow Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

9. 

   5 May 2026

   EP004: How to double your sales without more leads or a bigger audience, by using personal outreach (and doing it well)

   Personal outreach is one of the fastest ways to create revenue right now. In this episode, Anna breaks down the good, the bad, and why so many people avoid outreach—then shows you how to do it properly so it feels human, protects relationships, and creates sales without needing more followers, more leads, or a bigger audience. Episode summary Many people resist outreach because they associate it with being pushy or “salesy.” Anna’s take: the problem isn’t outreach—it’s how badly it’s often done. She explains why “lighthouse marketing” (posting/emailing/visibility) alone won’t reach all your warm leads, and why “door knocking” (proactively starting conversations) is a core growth strategy right now. The 4Ps of outreach: Personalisation (no copy/paste) Point (get to it quickly) Permission (ask before you pitch) Professional (protect your reputation—especially if you outsource) Key takeaways Outreach done with integrity is hard to “get wrong.” Pipeline comes from consistent opportunity creation. Lighthouse builds trust, but won’t reach everyone warm/ready. Door knocking creates momentum and replaces missed sales. Start with warm contacts (clients, past clients, enquiries, subscribers, engagers). DMs/WhatsApp often beat email—use what you have. Aim to start conversations, not close in one message. Outline / timestamps 00:00 Outreach overview + why it matters now 01:17 Lighthouse vs door knocking 04:21 Fear of sounding pushy 08:20 The 4Ps framework 13:47 Who to message + where to message 15:29 Action to take today 17:05 Closing + listener CTA Links Quiz: https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Networking: https://www.annapayne.online/networking (https://www.annapayne.online/networking) Leads tracker: https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Free 15-min call: https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Work with Anna: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller *Everything You’ve Been Taught About Sales is Wrong (Probably)* and a keynote speaker on sales and entrepreneurship. Subscribe / Follow Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

10. 

    27 Apr 2026

    EP003: How to have better sales calls that convert, without ever feeling pushy

    In this episode, I share twelve simple actions you can take before, during, and after your sales calls to increase conversions, save time, and keep the process feeling both professional and human (no scripts, no pressure or awkward tactics!) Episode summary: Sales calls get a bad reputation for a reason: they can feel awkward, draining, and inefficient, especially when you find you’re speaking to the wrong people, over-delivering free consultancy off they just don't convert as well as you'd like. In this episode, Anna walks you through 12 practical opportunities to improve your sales call process from end to end. You’ll learn how to reduce friction, lead the call with confidence, ask better questions, present your offer clearly, and follow up in a way that supports a decision, without ever feeling pushy. Key takeaways (3–7 bullets) A booked call isn’t the goal—the goal is helping a prospective client make a clear decision. Many sales can be closed faster in the DMs; insisting on a call can kill momentum. Reduce friction: make booking easy, qualify people up front, and show up prepared. Lead the call: set the scene, ask better questions, listen actively, and reflect the “gap.” Don’t turn a sales call into free consultancy—focus on clarity and outcomes. Ask permission to sell and keep your offer simple and relevant. Follow-up isn’t chasing—it’s supporting a decision as part of a professional process. Episode outline / timestamps 00:00 – Why sales calls can feel awkward 00:45 – What you’ll learn: 12 improvements before/during/after 01:10 – (1) Decide if a call is even needed (DMs vs calls) 04:10 – Example: how hidden pricing + extra steps lose ready buyers 07:10 – (2) Make it easy to book (Calendly) 08:10 – (3) Qualify people up front 10:10 – Bonus: 5–10 minute pre-call reset 11:10 – (4) Keep calls short and purposeful 13:20 – (5) Be the leader (set the scene) 15:10 – (6) Ask better questions + listen 17:10 – (7) Define the gap 18:30 – (8) Ask permission to sell + present the offer 20:10 – (9) Invite questions (don’t panic/discount/overpromise) 23:00 – (10) Follow up immediately 24:00 – (11) Follow up to a clear yes/no 26:00 – (12) Track your data 27:30 – Free resource: Sales Strategy Scorecard quiz: https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

11. 

    27 Apr 2026

    EP002: How to Feel More Confident and Natural When Selling

    In this episode, you’ll learn a practical mindset shift (plus five confidence-building actions) to help you sell with more ease without feeling pushy, awkward, or “salesy.” Episode Summary: In Episode 2, Anna breaks down what really drives sales success: strategy, action, and mindset and why mindset is often the part that stops you from reaching your full potential, no matter how strong your strategy is. She unpacks the fear of rejection and judgement that can trigger avoidance (procrastination, undercharging, playing small), then shares five ways to build sales confidence from the inside out. You’ll learn how to challenge unhelpful beliefs, reframe sales as service, take action before you feel ready, sell in a way that fits your personality and own your brilliance. Key takeaways (3–7 bullets) Sales success is a trifecta: strategy sets direction, action creates momentum and mindset drives the action. Fear of rejection and judgement is human but it can lead to avoidance (procrastination, overgiving, undercharging). Confidence isn’t the prerequisite; it’s the result. Start with courage + consistency. Challenge limiting beliefs by pulling them into the light, questioning the evidence and choosing a better reframe. Repetition matters: your brain needs consistent reinforcement to adopt new beliefs. Sales is service: if your offer helps people, selling is simply offering support. You don’t need to become a different person to sell well; build a sales process that fits your strengths. Episode outline / timestamps: 00:00 – Welcome back + why you might not be taking action yet 01:05 – The success trifecta: strategy, action, mindset (the “three-legged stool”) 03:10 – The elephant in the room: why selling can feel awkward + fear of rejection 05:10 – Sales avoidance patterns (procrastination, playing small, undercharging) 06:20 – Sales is non-negotiable (and sales is a learnable process, not a personality trait) 07:40 – Anna’s sales story: from “I will not sell” to building confidence through action 12:40 – The “wilderness years”: visibility, imposter syndrome, and identity work 15:10 – Five ways to build confidence and feel more natural in sales: 15:30 – (1) Identify and reframe unhelpful beliefs (evidence + new belief) 20:40 – (2) Reframe what sales is: sales is service 21:30 – (3) Take action before you feel ready (confidence is the end product) 24:10 – (4) Lean into your personality and strengths 26:10 – (5) Own your brilliance (and call yourself an expert) 29:30 – Closing: pick one belief to reframe + take one action you’ve been avoiding today Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker ) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\)

12. 

    27 Apr 2026

    EP001: Make A Sale This Week: 5 Simple Actions To Start Today

    In this episode, you’ll learn five simple, relationship-led actions you can take today to start conversations, create opportunities, and make a sale within the next seven days. Episode Summary: In Episode 1, Anna shares five straightforward actions that can help you generate sales quickly, sometimes even the same day, if you’re willing to take action. She reframes selling as a core part of business ownership (and a form of service), then walks you through exactly where your quickest wins usually are: existing clients, lapsed clients, warm leads, personal outreach and simple “hand-raiser” content. You’ll leave with a practical plan: 30 minutes a day for the next five working days. Key takeaways: The quickest route to sales is usually through warm relationships: not complicated strategies. Selling is part of the job as a business owner, and it’s also how you create impact and help people. Your best short-term opportunities often come from existing clients, lapsed clients and warm leads. Proactive follow-up isn’t about pressure: it’s about helping people reach a confident decision. Personal outreach works best when it’s personalised, to the point, and permission-based. “Hand-raiser” content creates easy openings for sales conversations (without hard selling). Commit to 30 minutes a day for five days and you’ll likely see results quickly. Episode outline / timestamps: 00:00 – Welcome + the promise: make your next sale within a week (or even today) 01:12 – Quick reframe: selling is your job (and it’s service) 02:03 – Action 1: Sell more to existing clients (upgrades, ongoing support, VIP, done-for-you) 04:09 – Action 2: Win back lapsed clients (warm check-ins + service-led conversations) 05:51 – Action 3: Follow up with warm leads (move people to yes/no/maybe) 09:37 – Follow-up examples + why money is often “sitting on the table” 10:54 – Action 4: Personal outreach to ~10 warm people + the “3 Ps” rule 14:57 – Action 5: Create a simple piece of content that gets people to raise their hand 16:47 – The 30-minutes-a-day challenge + closing Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Join us for 30 days of free online networking? https://www.annapayne.online/networking (https://www.annapayne.online/networking ) Download your free leads tracker https://www.annapayne.online/tracker (https://www.annapayne.online/tracker) Book a free 15 minute sales game plan call with Anna https://calendly.com/annapaynecall/introduction (https://calendly.com/annapaynecall/introduction) Buy my best-selling book on sales here (https://amzn.to/4u9fJy9) See a complete list of ALL the FREE and paid ways I can support you with sales https://www.annapayne.online/everything (https://www.annapayne.online/everything) Meet Your Host: Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587 (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify: https://open.spotify.com/show/5RMn940JibdhqMWeQo73To\ (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To/) YouTube: https://www.youtube.com/@HowToMakeMoreSales (https://www.youtube.com/@HowToMakeMoreSales)

13. 

    24 Apr 2026

    EP000: How to Make More Sales Podcast Trailer

    A no-hacks, integrity-led approach to making more sales—built on relationships, psychology, and simple actions you can take immediately. Summary: Welcome to How to Make More Sales with Anna Payne. This trailer sets the tone for the podcast: sales as a skill that can become your biggest growth driver, when you stop avoiding it, stop overcomplicating it, and start doing it in a way that aligns with who you really are. Anna speaks directly to values-led business owners who care about trust, relationships, client results, and doing things properly. She explains there are no shortcuts, hacks, or silver bullets, just consistency, “sales fitness,” and learning to sell well. You’ll also hear why Anna is passionate about teaching sales (and frustrated by the misinformation out there), plus what to expect from upcoming episodes: quick-win actions for immediate revenue and longer-term strategy grounded in real human buying behaviour. In this podcast for business owners who want to make more sales in a way that feels good. Anna shares the ethos of the podcast and what good selling actually is, and why so many business owners feel so resistant to sales, and her mission to fix that. If you’re brilliant at what you do but want more consistency, more clients, and more revenue, and to sell in a way that feels natural, kind and human, and also gets incredible results you’re in the right place. Key takeaways: Sales can be the biggest driver of your business success—or the thing that quietly holds you back when avoided or overcomplicated. You don’t need to become pushy, loud, or “salesy” to sell well; aligned selling is about relationships and understanding people. There are no hacks or shortcuts—simple, timeless principles and consistency build sustainable results. You can create tangible sales results quickly with one or two focused actions (sometimes the same day). The podcast will balance quick wins (money this week) with longer-term strategy and sales psychology. Bad sales advice shouldn’t lead to not selling—it should lead to learning how to sell properly, with integrity. Leveraging your natural strengths and personality is a competitive advantage in sales. Episode outline / timestamps: 00:00 – Welcome + what the podcast is about (more sales, impact, money on your terms) 00:28 – Why Anna created the podcast + what this space will be for 00:40 – Sales as a driver vs. roadblock (and why people avoid/overcomplicate it) 01:10 – Who the podcast is for: entrepreneurs who value trust, integrity, leadership, and client results 01:40 – No secrets, hacks, or shortcuts: simple principles + “sales fitness” 02:05 – Quick wins vs. long-term strategy: what the series will balance 02:30 – Why Anna teaches sales: misinformation, bad advice, and what holds entrepreneurs back 03:06 – Aligned selling: not loud/pushy—sales as relationships and service 03:45 – Anna’s story: introverted, “too nice” for sales (and proving that wrong) 04:41 – Subscribe + what you’ll get: actions, psychology, frameworks, and no wasted time 05:25 – Launch date: April 28th + invitation to join on launch day Links + Resources: Want to see your greatest opportunities to increase sales? https://www.annapayne.online/quiz (https://www.annapayne.online/quiz) Meet Your Host: Subscribe / follow Anna Payne is a sales and business growth expert with almost three decades of experience across sales, leadership and entrepreneurship. She has founded and co-founded three successful businesses since 2008, selling and delivering millions of pounds of consultancy and working with clients across five continents, as well as building and leading high-performing teams. Anna is also the author of the number one bestseller Everything You’ve Been Taught About Sales is Wrong (*Probably) and a keynote speaker on sales and entrepreneurship. Website: https://www.annapayne.online/everything (https://www.annapayne.online/everything) Subscribe / follow: Apple Podcasts (https://podcasts.apple.com/us/podcast/how-to-make-more-sales-with-anna-payne/id1895374587) Spotify (https://open.spotify.com/show/5RMn940JibdhqMWeQo73To)

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Spotify

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2 ratings

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