Welcome to How to Market Your DTC Brand. We interview founders and marketers in the DTC space to learn about how they have grown their brands and current best practices in marketing. If you want to get tactical advice on how to grow your brand, this is the show to listen to.
This show is created by Goodo Studios!
How to Test Your Creative for Paid Media with Alexa Kilroy
Today’s guest is Alexa Kilroy, Senior Manager of Creative Strategy at First Day.
In this episode we will discuss:
How to build your strategy for marketing
What platforms are working and not working for First Day
Alexa’s process to test creative from start to finish
Link to the show notes is here: www.goodostudios.com/podcast-episodes/alexa-kilroy (//www.goodostudios.com/podcast-episodes/alexa-kilroy)
9 Feb 2022
Building a Shoe Empire with Sean McGinnis
At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand.
Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru.
In this episode we will discuss:
How a team picks the best SKU’s to market
How Kuru has defined themselves as a brand
The most effective ways to use and organize customer data
2 Feb 2022
How to Build a Brand Focused Website with Shaun Brandt
Brands spend thousands of dollars to get customers onto their website only to lose the sale because the website didn’t make sense. So much of the buying journey is on the website and yet, not all websites are helpful. What are the principles that make a great website? We dig into those details in today’s episode!
Today’s guest is Shaun Brandt, Co-founder of Oddit whose mission is to offer simple solutions for direct-to-consumer brands looking to boost conversion & strengthen brand loyalty. In this episode we will discuss:
The most important elements on a DTC website
Ways to optimize your brand’s mobile experience
What makes a DTC brand’s website great
Reach and audience
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