How to Podcast for Business – Is the go-to podcast for entrepreneurs looking to start and grow their very own podcast.
Kath Lord-Green, your official "Fairy Podmother" is your host, and with over 25 years experience in radio/audio and business, you’re in perfect hands to guide you on your business podcasting journey.
Each episode, she covers the essential steps to plan, launch, and grow your very own business podcast, making it a key part of your digital marketing strategy.
You’ll discover the what, why, and how-to, podcast for your business and much more along the way.
If you are ready to get started - subscribe now, so you don't miss a single episode.
Happy Podcasting!
Produced by Your Fairy Podmother®️www.fairypodmother.co.uk
Say Goodbye to Email Fatigue - Transform Your Newsletter into a Mini Podcast
In this episode, we tackle the growing challenge of email fatigue and explore why traditional newsletters often go unread. Kath makes a compelling case for converting your company newsletter into an engaging mini podcast—a modern, inclusive, and multitasking-friendly way to communicate with your audience.She highlights the limitations of newsletters, such as crammed text and low engagement, and explains how audio newsletters can reach clients who may have disengaged or never read your emails....
31 Dec 2024
CIPs - Internal Communication with Company Podcasts
In this episode, Kath dives into the power of CIPs (Company Internal Podcasts)—a private podcast created for internal staff and teams. She explores how businesses with diverse workforces, including remote, hybrid, part-time staff, and those on leave, can use an internal podcast to communicate vital updates effectively, build a stronger company culture, and ensure no one feels left out.Kath explains how a CEO or leader can create a single monthly podcast to update, motivate, and engage their t...
24 Dec 2024
Marketing Your Podcast - Let's Launch!
In this episode of How to Podcast for Business, we focus on launching your podcast after all the recording, editing, and uploading work is done. The host breaks down the two main types of launches: a soft launch where you share your podcast with a small group for feedback, and a hard launch that includes a countdown and a full marketing push.The episode also explores how to market your podcast effectively. The host suggests using podcasts as powerful digital marketing tools by sharing them vi...
17 Dec 2024
How do I get it out there?
Podcasting for Business host shares expert advice on hosting and distributing your podcast, empowering you to reach a wider audience with ease.
10 Dec 2024
How much should you edit?
Podcasting expert, Your Fairy Podmother, shares essential tips on editing podcast audio for authenticity and clarity, from noting mistakes to removing filler words.
3 Dec 2024
Let's help that sound!
Podcast expert [Name] shares expert tips on optimizing sound quality for remote and in-person recordings, ensuring crisp and clear audio for professional podcasts.
26 Nov 2024
What do you need to start a Podcast?
Podcast host discusses why you don't need any equipment to start podcasting, with a focus on experimenting with your laptop's recording capabilities.
19 Nov 2024
Fail To Prepare - Prepare To Fail
Welcome to this episode of How to Podcast for Business an Introduction. Fail to prepare, prepare to fail. Today's episode is all about planning. Being prepared when starting or launching your podcast is key. It's like anything else you do in business. Rarely would you just dive in without some preparation we've already discussed having a clear idea of exactly what your business podcast is about, but what does it aim to solve for your listener? Will it make their business b...
12 Nov 2024
To Script or Not to Script!
To script or not to script - that is the question. In this episode, we are talking the talk, but how do we plan that talk? Basically, are you writing your podcast? There are three ways of planning your episodes: Bullet points, the key points you want to cover. A detailed outline, this expands on the bullets and adds more written detail or the word for word script.Let's look at the pros and cons of each. Sometimes some can fit better with whatever format you've chosen. If it’s a...
14 Jul 2024
Who is Your Podcast for?
Send us a textNow you now know what podcasting is and why you want to add one to your digital marketing strategy. But before we dive right in, there is more planning to be done. I know, but I'll repeat this. Fail to plan. Plan to fail - simple.You've got to plan in advance and know exactly what you want to be doing. So, let's look in this episode at your target audience. We'll drill down into who you want to listen to your podcast and who is going to listen to your podcast. We are t...
14 Jul 2024
Podcasts Aren't Interviews! (Format & Length)
Send us a textWe're discussing the format now, of your planned podcast.It's really important in the pre-production planning stage, that you get really clear what your podcast format will be? And how often will it publish? Is it going to be weekly, two weekly, monthly. How long will it be? Will it be one season? Will there be more than one season? (or series) Will you break between seasons?Will you have a recorded intro and outro, or will you read it live each episode? There's lots to con...
3 Jul 2024
Why Do You Want To Have A Podcast?
Send us a textSo you’re now thinking.. I like the sound of Podcasting for MY business and I should do one? But let’s check your why?WHATS YOUR WHY?In this episode we look at WHY? What’s YOUR why? Why do you want to Podcast for your business? Why would your target audenice want to listen?Before you even start you need to delve deep into this..what’s the motivation behind creating a Podcast for your business? You’ve probably identified that Podcasting is a great way to build authority and ...
2 Jul 2024
How Can Your Business Benefit From A Podcast?
Send us a textWhat are the business benefits of Podcasting? Podcasts offer a great way for businesses to reach people in their target market with content that can help improve their brand awareness, recall and reputation.Aligned with Brand Goals a Podcast should be on your radar.Podcasts are popular, podcasts are getting more popular. Your business could stand out from your competitors if you have a Podcast!But who could your podcast be for?Know your audience and ensure the content ...
1 Jul 2024
What Is A Podcast?
Send us a textWhat is a Podcast? In this episode we look at what exactly IS a Podcast and where did they come from?SIMPLY …A Podcast is really just a recorded audio file, edited into a listenable package for you to listen to. You can download and listen to episodes or little clips of interviews, stories, which are now episodes in people's podcasts.Where did the name come from:While podcasting has been around for a long-time they were audio-blogs in the 80s and remarkably, the term i...
30 Jun 2024
The Introduction!
Send us a textPodcasts are growing massively (and show no sign of declining at the time of recording) and lots of business are jumping on the bandwagon because they recognise the importance of having a podcast. Podcasting is now a huge opportunity for businesses to build awareness B2B and B2C unlike TV or Radio this internet based media is an excellent way to deliver specific and expert content, relevant to your target audience.Do you remember 20 years ago, when people used to say, do yo...
29 Jun 2024
How To Podcast For Business - Trailer
Send us a textHow to Podcast for Business – is the ultimate podcast for entrepreneurs looking to start and grow their very own podcast. Kath Lord-Green, is your official "Fairy Podmother." With over 25 years experience in audio and business, she has been "podcasting" for a very long time, so you’re in perfect hands to guide and support you on your business podcasting journey.This podcast is for you if you’re new to podcasting and ready to plan, launch, and grow your business podcast as p...
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