210. From Freelancer to Marketing Strategist with Jordan Mogck
In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.
• Transitioning from freelancer to strategist (and the steps he took in between)
• How he repositioned himself to sell more strategic offerings
• Exploring alternative niches before stumbling into a new niche—Amish farmers!
• How a "Golden Goose" relationship led to three clients (and counting)
• The benefits of aligning your personal identity with the niche you serve
• Using a performance-based compensation model with a fixed base and % of revenue
• How Jordan manages scope and delivers his engagements
• The benefits of a retainer-based model vs. only project work
• How Jordan plans to find more clients when his target market isn't online
• Mindset shifts around mass vs. small audience marketing (resonance)
Key Links and Resources
Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/
Jordan’s website: https://nicenewsletter.com/
Jordan on X: https://x.com/Jamogck
00:00 Intro
09:09 Finding Your Niche
6:52 Marketing Amish Farms
24:09 Retainer Clients
27:47 Marketing Strategies
35:32 Mindset Shifts
47:29 Follow Jordan
1 Mar 2024
209. Going from employee to consultant with Reza Saeedi
I recently interviewed Reza Saeedi (https://reza.so)—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture.
In this episode, we chatted about things like:
How Reza got into marketing and eventually, as a mentor/advisor to entrepreneurs
How he was able to get one fractional CMO and two advisory clients quickly after leaving his job at On Deck
The role of casual networking and how it led to unexpected opportunities down the line
The difference between being specific and niching down in business based on your strengths and interests
The role of risk-reversing guarantees and discussing prices against value during sales conversations
Why turning away poor-fit clients helped with his overall confidence and contributed to his early success
How to internally handle the fact we can’t guarantee successful outcomes
The value of factoring in word of mouth and referrals into your marketing plan
The intersection and overlap between teaching and advisory work
How Reza plans to do part-time advising in a low-labour, sustainable way
How Reza stays productize and organized in his work
The importance of exercise, habits, and mental health optimization
Plus many fun tangents along the way!
Whether you currently have a job and are thinking about advising full or part-time, or you’re already independent but looking to get into advisory work, this episode will have a ton of insights to offer you.
Key links and mentioned resources:
Reza on LinkedIn (https://www.linkedin.com/in/rezasaeedi/)
Reza's personal site (https://reza.so)
Reza on X.com (https://x.com/rezasaeedi/)
Passage.com (https://www.passage.com/)
Episode 200: Kevan Lee on part-time advisory work, mentorship, equity compensation, and more (https://podcast.howtoselladvice.com/episodes/200-kevan-lee-on-part-time-advisory-work-mentorship-equity-compensation-and-more)
The Win Without Pitching Manifesto (Book) (https://www.winwithoutpitching.com/the-manifesto/)
Meditations by Marcus Aurelius (https://www.goodreads.com/book/show/30659.Meditations)
4,000 Weeks by Robert Bosman (https://www.goodreads.com/book/show/36481028-4000-weeks?from_search=true&from_srp=true&qid=UyVRDTTqar&rank=1)
Readwise App
(https://readwise.io/)
12 Jan 2024
208. My content publishing and distribution framework
So, you want to publish content to attract clients.
Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?
Good question. I get asked it a lot.
In fact, someone in Mindshare (https://howtoselladvice.com/membership) asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.
Here is a visual breakdown (https://kevin.me/wp-content/uploads/Kevins-Content-Publishing-Distribution-Framework.jpg) to look at while you listen to the latest How to Sell Advice (https://podcast.howtoselladvice.com/subscribe/) podcast episode:
(https://kevin.me/wp-content/uploads/Kevins-Content-Publishing-Distribution-Framework.jpg)
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Apple Podcasts (US)
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2 ratings
Podcast Authority Score: 48 / 100
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Quality
83
Social presence
0
YouTube
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Engagement
32
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