A podcast helping independent marketers how to build a leveraged and profitable practice.
(This podcast was formerly named Mindshare Radio)
How to Sell Advice
Claim This Podcastby Kevin C. Whelan
5.0(2 reviews)
202 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
48
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality83
Social0
YouTube0
Engagement32
Podcast Overview
A podcast helping independent marketers how to build a leveraged and profitable practice. (This podcast was formerly named Mindshare Radio)
Language
🇺🇲
Publishing Since
7/20/2020
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48
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality83
Social0
YouTube0
Engagement32
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
9 minutes
Performing excellently!
good
Publishing Consistency
Every 8 days
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poor
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Recent Episodes
February 18, 2025
210. From Freelancer to Marketing Strategist with Jordan Mogck
<p>In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.</p><p>• Transitioning from freelancer to strategist (and the steps he took in between) <br>• How he repositioned himself to sell more strategic offerings <br>• Exploring alternative niches before stumbling into a new niche—Amish farmers! <br>• How a "Golden Goose" relationship led to three clients (and counting) <br>• The benefits of aligning your personal identity with the niche you serve <br>• Using a performance-based compensation model with a fixed base and % of revenue <br>• How Jordan manages scope and delivers his engagements <br>• The benefits of a retainer-based model vs. only project work <br>• How Jordan plans to find more clients when his target market isn't online <br>• Mindset shifts around mass vs. small audience marketing (resonance) </p><p><strong>Key Links and Resources <br></strong><br>Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/<br>Jordan’s website: https://nicenewsletter.com/<br>Jordan on X: https://x.com/Jamogck</p><p>00:00 Intro <br>09:09 Finding Your Niche <br>6:52 Marketing Amish Farms <br>24:09 Retainer Clients <br>27:47 Marketing Strategies <br>35:32 Mindset Shifts <br>47:29 Follow Jordan</p>
March 1, 2024
209. Going from employee to consultant with Reza Saeedi
<p><br>I recently interviewed <a href="https://reza.so">Reza Saeedi</a>—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture. </p><p><strong><br>In this episode, we chatted about things like:</strong></p><ul><li>How Reza got into marketing and eventually, as a mentor/advisor to entrepreneurs </li><li>How he was able to get one fractional CMO and two advisory clients quickly after leaving his job at On Deck</li><li>The role of casual networking and how it led to unexpected opportunities down the line</li><li>The difference between being specific and niching down in business based on your strengths and interests</li><li>The role of risk-reversing guarantees and discussing prices against value during sales conversations </li><li>Why turning away poor-fit clients helped with his overall confidence and contributed to his early success</li><li>How to internally handle the fact we can’t guarantee successful outcomes </li><li>The value of factoring in word of mouth and referrals into your marketing plan</li><li>The intersection and overlap between teaching and advisory work </li><li>How Reza plans to do part-time advising in a low-labour, sustainable way </li><li>How Reza stays productize and organized in his work</li><li>The importance of exercise, habits, and mental health optimization<p></p></li></ul><p>Plus many fun tangents along the way!</p><p>Whether you currently have a job and are thinking about advising full or part-time, or you’re already independent but looking to get into advisory work, this episode will have a ton of insights to offer you.</p><p><strong>Key links and mentioned resources:</strong></p><ul><li><a href="https://www.linkedin.com/in/rezasaeedi/">Reza on LinkedIn</a></li><li><a href="https://reza.so">Reza's personal site</a></li><li><a href="https://x.com/rezasaeedi/">Reza on X.com</a></li><li><a href="https://www.passage.com/">Passage.com</a></li><li><a href="https://podcast.howtoselladvice.com/episodes/200-kevan-lee-on-part-time-advisory-work-mentorship-equity-compensation-and-more">Episode 200: Kevan Lee on part-time advisory work, mentorship, equity compensation, and more</a></li><li><a href="https://www.winwithoutpitching.com/the-manifesto/">The Win Without Pitching Manifesto (Book)</a></li><li><a href="https://www.goodreads.com/book/show/30659.Meditations">Meditations by Marcus Aurelius </a></li><li><a href="https://www.goodreads.com/book/show/36481028-4000-weeks?from_search=true&from_srp=true&qid=UyVRDTTqar&rank=1">4,000 Weeks by Robert Bosman</a></li><li><a href="https://readwise.io/">Readwise App<br></a><br></li></ul><p><br></p>
January 12, 2024
208. My content publishing and distribution framework
<p>So, you want to publish content to attract clients.</p><p>Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?</p><p>Good question. I get asked it a lot. </p><p>In fact, someone in <a href="https://howtoselladvice.com/membership">Mindshare</a> asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.</p><p>Here is a <a href="https://kevin.me/wp-content/uploads/Kevins-Content-Publishing-Distribution-Framework.jpg">visual breakdown</a> to look at while you listen to the latest <a href="https://podcast.howtoselladvice.com/subscribe/">How to Sell Advice</a> podcast episode:</p><p><a href="https://kevin.me/wp-content/uploads/Kevins-Content-Publishing-Distribution-Framework.jpg"></a></p><p> </p><p><br></p>
202 total episodes available
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Frequently asked questions
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- What is How to Sell Advice?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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