How to Spin It
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Podcast Overview
<p><b>What does it take to spin today’s scandals and successes?</b></p><p><br></p><p>Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.</p><p><br></p><p>Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.</p>
Language
🇺🇲
Publishing Since
1/27/2025
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Recent Episodes
March 3, 2026
Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier
This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand. Thea shares their journey from journalism, including several years worki...
February 10, 2026
Measurement and PR: Proving the Value of Your Work with Marianne Morgan
This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how ...
January 27, 2026
Relevance and Perspective: Building Brands with Shilpa Saul
This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become rele...
11 total episodes available
Recent guests on How to Spin It
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Dr Zoetanya Sujon
Guest
Jess Preston
Guest
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Frequently asked questions
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- What is How to Spin It?
<p><b>What does it take to spin today’s scandals and successes?</b></p><p><br></p><p>Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.</p><p><br></p><p>Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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