What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier
This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand. Thea shares their journey from journalism, including several years worki...
10 Feb 2026
Measurement and PR: Proving the Value of Your Work with Marianne Morgan
This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how ...
27 Jan 2026
Relevance and Perspective: Building Brands with Shilpa Saul
This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become rele...
13 Jan 2026
Ambition and Burnout: Building a Different Way of Working with Lee Griffith
This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working. Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, ...
18 Dec 2025
How to Spin It: Christmas Special with Hannah Sharratt
Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season. In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent creative agency. Hannah began her career in travel PR before moving into global roles at Ogilvy, wh...
5 Aug 2025
Purpose and PR: Reimagining Agency Life with Riannon Palmer
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out. We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also exp...
22 Jul 2025
The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé
Influence drives the fashion and beauty industries, but are we measuring it in the right way? In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deeper question: how do we actually qualify influence? We discuss the murky history of measuring pres...
8 Jul 2025
Motherhood and PR: Shaping Careers That Work with Bethany Pearson
Bethany Pearson discusses the challenges and changes in the PR industry for mothers, focusing on inclusive career building and ambition after maternity leave in an interview with the host.
24 Jun 2025
Platform Power and Audience Behaviour with Dr Zoetanya Sujon
Dr. Zoetanya Sujon, sociologist and author, discusses how social media platforms impact user behavior, public discourse, and communication strategies in an interview with the host.
10 Jun 2025
Finding Your Voice with Jess Preston
Communication coach Jess Preston discusses with the host how early influences and habits shape communication styles, especially for leaders, in this interview.
27 Jan 2025
Introducing How to Spin It
Host Kayleigh-Anne Soryal introduces "How to Spin It," a series exploring the work of PR and communications professionals who shape perceptions of businesses and brands.
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