A Podcast by Hardal shares simple ways to work better, grow your startup, and measure what matters on analytics.
Hosted by co-founders Barış Gürbüzler and Berkay Demirbaş.
OpenAI ve Anthropic gibi devler birkaç yıl sonra hâlâ hayatımızda olacak mı? Her girişim yatırım almalı mı? Peki bir şirketi satmak, her zaman başarılı olmak mı demek?Bu bölümde Numan Numan’la, Tokyo ve New York’taki kariyerinden dot-com balonuna ve 2008 finansal krizine uzanan deneyimleri üzerinden bugünün yapay zekâ yarışını konuşuyoruz. Numan, AI balonunun neden patlamak yerine sönebileceğini ve bu süreçte bugünün büyük oyuncularının bile neden kalıcı olmayabileceğini anlatıyor.Sohbetin devamında girişimciyle yatırımcının çatışan hedeflerini, exit’in bir statü göstergesine dönüşmesini ve bir işi bırakıp yenisine başlamanın fırsat maliyetini tartışıyoruz. Ürün geliştirmenin kolaylaştığı bir dünyada ekip kurmanın, satış yapmanın ve değişime ayak uydurmanın neden hâlâ zor olduğunu ele alıyoruz.
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hard.al (http://hard.al/)
usehardal.com (http://usehardal.com/)
22 Oct 2026
David Sima: Will Shopify Fix Your Store or Just Move the Problems?
Moving to Shopify won’t automatically fix what’s holding your ecommerce business back. Are you improving your operations, or just moving the same problems to a new platform?In this episode of How We Measure, Barış sits down with David Sima to discuss Shopify migrations, ecommerce growth, and why understanding your business should come before rebuilding your store.David shares how hidden manual processes can derail a migration, why rushing discovery cost his agency money, and when saying no to a client builds more trust than saying yes. They also explore how customer behavior data, server-side tracking, and conversion optimization can help brands make more of the traffic they already have.
👉 For more information
hard.al (http://hard.al/)
usehardal.com (http://usehardal.com/)
8 Oct 2026
Valeria Morone: Are Your Customers Loyal or Just Waiting for Discounts?
What makes customers come back, and how do you measure whether your loyalty program is working?
In this episode of How We Measure, Barış sits down with Valeria Morone from Growave to explore customer loyalty in ecommerce.
From meaningful rewards and VIP tiers to the metrics that matter, they discuss what gives customers a reason to return beyond the next discount.Valeria shares why a great customer experience comes first, how poor communication can undermine a loyalty program, and where brands should start when building their own.
Plus: what a €200 pair of leggings and an unexpected free blender can teach us about personalization.
👉 For more information
hard.al (http://hard.al/)
usehardal.com (http://usehardal.com/)
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