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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

How You Pictured It

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by Kate Hejde

5.0(16 reviews)

72 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality86

Social0

YouTube0

Engagement77

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Podcast Overview

How You Pictured It is for the dreamers, the doers, the visionaries — service-based small business owners who are great at what they do and want to spend more time actually doing it. I’m Kate Hejde, website strategist and founder of Dear Kate Brand Strategy, and here we’ll talk about attracting clients who get it — who value your work and trust you enough to pay higher prices — without burning out or sacrificing your life to your business. You’ll learn how to clarify your message, position your offers, build a strategic website, use SEO and AI wisely, and create marketing that keeps working even when you’re off the clock. Because your business should support your life — not bend and break it. Find more at dearkatebrandstrategy.com

Language

🇺🇲

Publishing Since

1/13/2022

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality86

Social0

YouTube0

Engagement77

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

9 minutes

Performing excellently!

good

Show Notes Quality

3.0/5

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needs improvement

Publishing Consistency

Every 17 days

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Recent Episodes

February 17, 2026

DIY Website or Hire a Designer? How to Choose the Right Move for Your Service Business

DIY your website or hire a designer? The right answer depends on your business stage—not your confidence.For service-based business owners debating DIY vs hiring a website designer, this solo episode breaks down website strategy, copywriting, SEO, and the 6 roles behind a site that actually converts—plus when outsourcing works and when it backfires.👉 Watch the free class: From Overlooked to Fully Booked<a href=" https://dearkatebrandstrategy.com/fullybooked" rel="noopener noreferrer" target="_blank"> https://dearkatebrandstrategy.com/fullybooked</a>Follow the show for practical website strategy that helps you book clients without relying on social media.Chapters:00:00 — DIY or Hire a Website Designer? The Answer Depends on Your Season Why this isn’t a yes-or-no decision—and how your business stage changes everything.00:31 — Lauren’s Story: How Strategic DIY Built the Foundation to Outsource Later Same business, different seasons, different decisions.01:22 — The 6 Roles Behind a Strategic Website (It’s More Than Design) Why design is only one piece of the puzzle.01:39 — Role #1: Brand Strategy — The Step Most Business Owners Skip Positioning, clarity, and why strategy must come before visuals.02:45 — Role #2: Brand Design vs Website Design — Ingredients vs Recipe Why your logo isn’t your website.03:56 — Role #3: Copywriting — The Conversion Engine (and Why It Takes Longer Than You Think) Why writing your own copy is harder—and more powerful—than expected.05:03 — Role #4: Design + Development — Turning Strategy Into a Site That Sells How layout guides the customer journey.05:34 — Role #5–6: SEO + Ongoing Maintenance — Get Found and Keep It Working Why visibility and updates matter long term.06:34 — When Hiring a Website Designer Makes Sense: 5 Signs You’re Ready How to outsource strategically.07:51 — Outsourcing Done Right: Why Lauren’s Rebrand Worked What happens when clarity comes first.09:06 — The Trap of Hiring Too Soon (Photographer Case Study) Why a beautiful site doesn’t always convert.10:06 — Why DIY Can Be Powerful: Build Clarity, Confidence, and Marketing Skills Messaging muscle + long-term growth.12:24 — DIY vs Done-For-You: Honest Pros, Cons, and Tradeoffs Time, cost, control, and flexibility.15:15 — “I’m Not Techy” Myth: Why No-Code Website Builders Make DIY Possible The tech isn’t the hard part anymore.15:50 — Final Takeaway + Free Training: Build a Website That Books Clients How to move forward with clarity instead of guessing.<h1>🔗 Links Mentioned</h1><h1> </h1>Free Training: From Overlooked to Fully BookedLearn the 3-part framework (Strategy → Site Design → Showing Up) to build a website that books clients: <a href="https://dearkatebrandstrategy.com/fullybooked" rel="noopener noreferrer" target="_blank">https://dearkatebrandstrategy.com/fullybooked</a>Related Video: Is Your Website Missing These Key Pieces?https://youtu.be/z1sA9sOPNhc?si=PADCQPVaSUnlNdBy

February 6, 2026

7 Things to Prep Before You DIY Your Website, Especially in Busy Season

Think you have to wait for your slow season to start your website?Not true.Your best website doesn’t actually start in Showit (or Squarespace… or WordPress).It starts way earlier — in the middle of your everyday client work.In this episode, I’m sharing 7 simple things you can prep now — even if you’re fully booked and nowhere near “website build mode” — so when you do sit down to design, you’re not starting from scratch.Because the truth is:The difference between a stressful DIY website and a strategic one usually comes down to what you gathered ahead of time.These small, behind-the-scenes habits will help you:<ol><li data-list="bullet">write your copy faster</li><li data-list="bullet">design with more clarity</li><li data-list="bullet">attract better-fit clients</li><li data-list="bullet">and build a site that actually converts</li></ol> …without scrambling for content at the last minute.If you’re in a busy season but know a new website is coming someday, this episode is your game plan.<h2>🧭 In this episode, we cover:</h2><ol><li data-list="bullet">Why your website prep starts long before you open your builder</li><li data-list="bullet">How to collect stronger, more specific testimonials</li><li data-list="bullet">Noticing your “sweet spot” projects (and what to stop showcasing)</li><li data-list="bullet">Easy ways to capture behind-the-scenes process photos + videos</li><li data-list="bullet">How to gather real-world design inspiration (not just Pinterest)</li><li data-list="bullet">Using your clients’ exact words to write better copy</li><li data-list="bullet">Turning past posts and content into evergreen website assets</li></ol> <h2>🔗 Resources mentioned</h2>✨ Free Website PlannerPlan your pages, organize your ideas, and design with strategy — not guesswork<a href="dearkatebrandstrategy.com/planner" rel="noopener noreferrer" target="_blank">dearkatebrandstrategy.com/planner</a>

April 4, 2025

How to make ai sound like you

In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with AI in a way that sounds like you and connects with your dream clients. We’ll cover: Why AI content often sounds so generic (and how to fix it)How to feed AI your real voice and contextEasy prompts that help AI collaborate with you—not take overHow to use AI for...

72 total episodes available

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What is How You Pictured It?: How You Pictured It is for the dreamers, the doers, the visionaries — service-based small business owners who are great at what they do and want to spend more time actually doing it.

I’m Kate Hejde, website strategist and founder of Dear Kate Brand Strategy, and here we’ll talk about attracting clients who get it — who value your work and trust you enough to pay higher prices — without burning out or sacrificing your life to your business.

You’ll learn how to clarify your message, position your offers, build a strategic website, use SEO and AI wisely, and create marketing that keeps working even when you’re off the clock.

Because your business should support your life — not bend and break it.

Find more at dearkatebrandstrategy.com
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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