Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on.
I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.
It all starts with the question, "How'd they do that?"
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Skot Waldron | Coach, Speaker, & Host of Unlocked + How'd They Do That?
How To Build An Audience From Zero When Marketing Isn't Your Thing With Jake Tlapek
Most coaches and consultants didn't start a business because they love lead generation. They started because they wanted to help people. But if nobody's paying attention, you can't help anybody. In this episode, Skot Waldron talks with Jake Tlapek, also known as Jake the Wizard. Jake has built and sold two seven-figure agencies, grown a social following of more than 100,000, and wrote Eight Dominoes. He built his agency on organic social alone and brought in 10 to 20 high-intent leads a week without spending a dollar on ads.
Jake explains the system behind it. He goes live for two hours, clips the recording into dozens of short videos, and posts 5 to 10 times a day. He covers the three reasons live video beats regular posting, how to fill a live when nobody shows up, and why treating your audience like paying clients leads to sales calls where you barely have to sell.
Chapters:
00:00:00 – Cold Start & Intro
00:06:30 – The Real Reason Your Posts Aren't Working
00:10:41 – 3 Reasons Going Live Beats Posting
00:14:12 – How to Go Live When Nobody Shows Up
00:16:01 – How to Sell Without Ever Pitching
00:19:12 – Treat Your Audience Like They Already Paid
00:25:15 – Your First 30 Days Starting from Zero
00:31:29 – Lightning Round: LinkedIn vs. Instagram and More
00:36:29 – Why Your Content Isn't Getting You Clients
00:41:22 – A Word of Hope for Coaches and Consultants
Links:
Guest: Jake Tlapek
Website: www.jakethewizard.com (https://www.jakethewizard.com/)
LinkedIn: linkedin.com/in/jake-tlapek (https://www.linkedin.com/in/jake-tlapek/)
Instagram: instagram.com/itsjakethewizard (https://www.instagram.com/itsjakethewizard)
Book: Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients (https://www.amazon.com/dp/B0HD48KJGD)
29 Sept 2026
How To Know When You're Ready For An Admin With Andrea Ediger
In this episode, Skot Waldron sits down with Andrea Ediger, founder of Seventy, a full-service administrative solution built for coaches, consultants, and leaders. Andrea has spent years helping high performers hand off the work that drains them so they can stay in their strengths. She breaks down the surprisingly low bar for knowing you're ready for help, if you're losing an hour a day or half a day a week to work that isn't your strength, that's the signal.
You'll hear what to delegate first, why "where do you want to be in 90 days?" is the better starting question, how to run weekly check-ins that actually move things forward, and what separates assistant relationships that thrive from the ones that quietly fall apart. Skot also shares the very real moment his assistant caught two events booked on the same day in two different states, and saved his reputation.
If you've been telling yourself it's cheaper and faster to just do it yourself, this one's worth your time. You don't have to build your business alone.
Chapters:
00:00:01 – Cold Start & Intro
00:00:48 – Why an Admin Changes Everything
00:04:58 – How to Know You're Actually Ready
00:07:09 – The Real Breaking Point Most Coaches Hit
00:10:04 – "But I Don't Want to Train Someone Again"
00:16:33 – What to Hand Off First
00:18:28 – The Weekly Check-In That Keeps It Working
00:20:25 – The Follow-Up Fix That Saved Skot
00:27:20 – Why Some Assistant Relationships Fall Apart
00:34:51 – Getting 20 Hours a Month Back
Links:
Guest: Andrea Ediger
Website: findseventy.com (https://findseventy.com)
LinkedIn: www.linkedin.com/in/andreaediger (https://www.linkedin.com/in/andreaediger)
15 Sept 2026
How to Negotiate Better Fees Without Getting Weird with Attia Qureshi
In this episode of How'd They Do That?, Skot Waldron sits down with negotiation and influence expert Attia Qureshi to talk through what really happens when coaches, consultants, founders, and service-based business owners negotiate for themselves. Attia breaks down why we are often great at advocating for clients but weirdly bad at advocating for our own value.
They get tactical with a real pricing scenario from Skot's business, including how to anchor your fee, when to ask about budget, how to create three options, what to do when a prospect has a cheaper quote, and how to respond when someone says there is no budget this year.
Timestamps:
00:00:00 – Cold Start & Intro
00:01:19 – Why Negotiation Matters for Coaches
00:03:57 – Why We Get Weird About Our Own Fees
00:08:15 – How to Anchor Without Guessing
00:09:25 – The Two-Minute Fear Reset
00:16:02 – Skot's Real Pricing Scenario
00:26:41 – Why Three Options Work
00:33:05 – When They Found Someone Cheaper
00:38:03 – Turning No Budget Into Not Yet
00:45:03 – Practice Negotiation in 30 Seconds a Day
Links:
Guest: Attia Qureshi
Website: https://www.attiaqureshi.com (https://www.attiaqureshi.com)
LinkedIn: https://www.linkedin.com/in/attiaq (https://www.linkedin.com/in/attiaq)
Instagram: https://www.instagram.com/attiaq (https://www.instagram.com/attiaq)
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