Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

How'd They Do That?

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by Skot Waldron | Coach, Speaker, & Host of Unlocked + How'd They Do That?

5.0(2 reviews)

18 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on. I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity. It all starts with the question, "How'd they do that?"

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Publishing Since

11/11/2025

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Recent Episodes

July 7, 2026

How To Promote Yourself Without Feeling Sleazy With Jennifer Brown

Most coaches and consultants know speaking can be a powerful way to grow their business, but knowing that and actually doing it well are two very different things. In this episode, Skot Waldron sits down with Jennifer Brown, a 20-year business owner, four-time author, and sought-after corporate keynote speaker, to unpack what it really takes to build a speaking career that pays. Jennifer shares how she went from a reluctant consultant to a world-stage keynoter, why writing a book can change everything fee-wise, and how to think about early speaking gigs as long-game relationship investments instead of one-off transactions. She also gets practical about landing the right gigs, positioning yourself in the right market, negotiating fees, climbing from $2,500 to $10,000 and beyond, and inspiring confidence before the contract is even signed. Timestamps: 00:00:00 – Cold Start & Intro 00:02:30 – The Backwards Path to the Stage 00:05:30 – Finding Your Point of View as a Speaker 00:08:01 – Early Gigs, Free Work, and the Long Game 00:15:02 – What Corporate Buyers Are Actually Asking 00:17:53 – Speaking as a Lead Magnet, Not Just a Stage 00:30:31 – What It Takes to Climb from 2,500 to 10,000+ 00:41:16 – How to Overcome Imposter Syndrome and Play Bigger 00:42:46 – One Thing You Can Do Right Now Links: Guest: Jennifer Brown Website: <a href="https://linktr.ee/jenniferbrownspeaks" target= "_blank" rel="noopener">@jenniferbrownspeaks</a> LinkedIn: <a href="https://www.linkedin.com/in/jenniferbrownspeaks" target="_blank" rel= "noopener">linkedin.com/in/jenniferbrownspeaks</a>

June 23, 2026

How To Approach Book Publishing With Doug Crowe

Writing a book isn't the finish line, it's the starting block. Doug Crowe breaks down why the traditional publishing model is broken, why "bestseller" badges are mostly vanity metrics, and how authors can turn books into permanent brand assets instead of dusty accomplishments. We unpack why attention is harder than ever, how AI should assist (not replace) human storytelling, and why flipping the spotlight from you to your audience creates built-in distribution. Doug shares real examples of authors landing enterprise clients, keynote stages, and long-term influence by treating books as relationship engines, not products. If you're writing a book to be remembered, not ignored, this episode is required listening. Timestamps: 00:00 — Cold Open & Intro 03:04 — Why Writing a Book Still Matters (Legacy vs Attention) 06:18 — The Broken Publishing Model: Write, Publish, Pray 08:47 — Attention Is the Scarcity (Not Content) 10:47 — Why AI Can't Replace Human Storytelling 14:12 — The 90-Day Flip: Turning a Book into a Growth Engine 17:57 — Taking the Spotlight Off You (The Oprah Effect) 20:03 — Why Bestseller Lists Are Mostly Vanity Metrics 29:03 — The Thousand True Fans Strategy for Authors 31:30 — Books in the Age of AI: Humanity Still Wins 32:50 — One Practical Step for Aspiring Authors Links: Guest: Doug Crowe Website: <a href="https://authoryourbrand.com/go" target="_blank" rel="noopener">authoryourbrand.com/go</a> LinkedIn: <a href="https://www.linkedin.com/in/thedougcrowe" target="_blank" rel= "noopener">www.linkedin.com/in/thedougcrowe</a>

June 9, 2026

How to Master Relationship Building With Will Riley

Most coaches and consultants didn't start their business because they were excited to "do sales." They started because they're good at solving problems, serving clients, and doing the actual work. But then business development shows up like an extra job with a name badge nobody asked for. In this episode, Will Riley shares how he grew his consulting business by 75% in one year without cold outreach, pushy pitches, or a giant social media machine. His approach is simple: five coffee catch-ups a month, a thoughtful relationship list, and conversations that feel human instead of forced. If sales has ever felt awkward or opportunistic, this episode gives you a practical way to grow that actually fits who you are. Timestamps: 00:00:00 – Cold Start & Introduction 00:04:23 – Why Will Hates Sales - and Built a Better Way 00:06:18 – The 80/20 Rule That Changed Everything 00:10:48 – Five Coffees a Month: The Simplest Growth Strategy Ever 00:12:41 – When a Casual Catch-Up Becomes a Client 00:14:31 – Why People Actually Open Up to Will 00:18:18 – How to Turn a Conversation Into an Opportunity 00:20:07 – What to Do When Someone's Guard Is Up 00:22:21 – Build the Relationship List Before You Need It Links: Guest: Will Riley Website: <a href="https://coopmarketing.co" target="_blank" rel= "noopener">coopmarketing.co</a> LinkedIn: <a href="https://www.linkedin.com/in/willrileycoop" target="_blank" rel= "noopener">linkedin.com/in/willrileycoop</a>

18 total episodes available

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Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is How'd They Do That??: Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to 'How'd They Do That?', the podcast that tackles these tough questions head-on.

I'm Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They'll share not just their victories but the obstacles they've overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.

It all starts with the question, "How'd they do that?"
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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