The hsDNA Podcast is a conversation style discussion focused on human-centered product design. Justin Starbird hosts the hsDNA Podcast to touch on topics like combining researchers, human factors engineers, designers, engineers, marketing and manufacturing experts to create a team specifically tailored to client’s needs. At HS Design, the team works in the medical life science, surgical and consumer healthcare space to create patient-centric solutions. Conversations with the HSD Team, Clients & experts talk technology, business development, and best practices for medical product development
Working on an award winning, global design team, through a pandemic | Season 2 Episode 6
Martin Bakstad, the Director of the European Division for Design and Development for SteriPack, joins host Justin Starbird on the latest episode of hsDNA.
SteriPack is a contract manufacturer that helps blue-chip companies of this world and with their medical device and pharmaceutical industries. SteriPack preforms contract manufacturing services for class 1, 2, 3 devices and medical class 1, 2, 3 including molding, cleaning, and packaging that helps companies see their concepts through to commercialization and manufacturability.
Martin shared that working through the pandemic was “actually surprisingly easy. Everybody just got the status around working on Microsoft Teams and realized that there was no option to travel. Historically, we were traveling and spending a lot of time, effort and money to meet in-person. Now that there was only one option, white it can never replace a face-to-face meeting, we learned that a lot of people have also loved working from home. It cut out all the travels to and from work which made us more efficient as well.”
Recently his team was also recognized with the 2022 Gold Edison Award for their efforts on the novel Xpress Collect device to test for COVID-19.
As Martin explained, “Xpress Collect is a device that takes away the labor on the backside after testing (for COVID-19). From when the person has been tested, all the way through to a result, is what ur team has optimized with this product. It's a simple device where you take a dry-test and then you liquid without removing the swab which enables you to run high numbers through an automated system. It's novel in the terms that it revolutionized the way that the lab operates because there is literally very little manual labor involved in this.”
Listen as Justin and Martin discuss the challenges and success that came out of working with a global team to solve a pandemic issue with future plans to apply to other testing needs.
16 Mar 2022
Agile Methodology in Product Development Season 2 | Episode 4
Listen to the latest episode of hsDNA, as Michael Quinn, the VP of Design & Engineering for HS Design, joins host Justin Starbird to talk about the how being agile and adhering to regulatory constraints is sometimes in conflict.
As everyone knows, the medical device development and manufacturing space is highly regulated. Everything has to have a process. Some people may hear agile and think programming or software, but the truth is you have to apply process to every aspect of the design, build, and testing of a new product. As a result, it create an enormous amount of structure that needs to be built. As Mike shares, "There's conflict between that agile methodology of development and the regulations on how to do development and that's where we're really walking a tightrope or a razor's edge between the two."
Mike discusses this conflict with Justin to explain how the HS Design Team have turned these areas that were once headaches, into opportunities.
19 Jan 2022
Process of Strategy & Planning Season 2 | Episode 3
Today, we're talking to Bobby Boyer, Director of Product Development for HSD, and talking about the process of strategy and planning. Over the years, the capabilities of HSD have certainly widened, and the scope is a little bit bigger than it has been, but in the true sense, not much has changed either. HSD is still very attentive to the details of the customer, what their needs are, and making sure to build the best product possible.
The HSD process for strategy and planning is applied to a range of customers. From startups, that have an idea, all the way to Fortune 100 companies that have already created the idea and are about to send it to manufacturing. The process is dependent on what the clients needs are.
Creating prototypes, getting the industrial design, mechanical engineering factors aspect, are all incorporated into that design. If customers need the backend, which goes into manufacturing, then HSD also provides a design for manufacturing, packaging options, design for packaging, and labeling.
Listen as Bobby walks host Justin Starbird through each element and collaboration. You are listening to "hsDNA."
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