The hsDNA Podcast is a conversation style discussion focused on human-centered product design. Justin Starbird hosts the hsDNA Podcast to touch on topics like combining researchers, human factors engineers, designers, engineers, marketing and manufacturing experts to create a team specifically tailored to client’s needs. At HS Design, the team works in the medical life science, surgical and consumer healthcare space to create patient-centric solutions. Conversations with the HSD Team, Clients & experts talk technology, business development, and best practices for medical product development.
5 Traps MedTech Startups need to watch Out for When Engaging a Product Design Firm
Most startups do not succeed.
Whether that means liquidating all assets or missing projected deadlines, it's a disheartening fact. Choosing the right collaborative team to complement your startup's needs and competencies could be one key to success.
For more than 40 years, HSD has been educating and guiding entrepreneurs through growth and development processes, sharing expertise, capabilities, and networks that have supported the creation of more than 400 successful products.
In this podcast, Tor Alden, Global VP/GM Design, Development, and Human Factors for HS Design, a SteriPack company, discusses tips on how to choose the right partner for your startup with “5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm”.
13 May 2022
Working on an award winning, global design team through a pandemic | Season 2 Episode 6
Martin Bakstad, the Director of the European Division for Design and Development for SteriPack, joins host Justin Starbird on the latest episode of hsDNA.
SteriPack is a contract manufacturer that helps blue-chip companies of this world and with their medical device and pharmaceutical industries. SteriPack preforms contract manufacturing services for class 1, 2, 3 devices and medical class 1, 2, 3 including molding, cleaning, and packaging that helps companies see their concepts through to commercialization and manufacturability.
Martin shared that working through the pandemic was “actually surprisingly easy. Everybody just got the status around working on Microsoft Teams and realized that there was no option to travel. Historically, we were traveling and spending a lot of time, effort and money to meet in-person. Now that there was only one option, white it can never replace a face-to-face meeting, we learned that a lot of people have also loved working from home. It cut out all the travels to and from work which made us more efficient as well.”
Recently his team was also recognized with the 2022 Gold Edison Award for their efforts on the novel Xpress Collect device to test for COVID-19.
As Martin explained, “Xpress Collect is a device that takes away the labor on the backside after testing (for COVID-19). From when the person has been tested, all the way through to a result, is what ur team has optimized with this product. It's a simple device where you take a dry-test and then you liquid without removing the swab which enables you to run high numbers through an automated system. It's novel in the terms that it revolutionized the way that the lab operates because there is literally very little manual labor involved in this.”
Listen as Justin and Martin discuss the challenges and success that came out of working with a global team to solve a pandemic issue with future plans to apply to other testing needs.
16 Mar 2022
Agile Methodology in Product Development | Season 2 Episode 5
Listen to the latest episode of hsDNA, as Michael Quinn, the VP of Design & Engineering for HS Design, joins host Justin Starbird to talk about how being agile and adhering to regulatory constraints is sometimes in conflict.
As everyone knows, the medical device development and manufacturing space is highly regulated. Everything has to have a process. Some people may hear agile and think programming or software, but the truth is you have to apply a process to every aspect of the design, build, and testing of a new product. As a result, it creates an enormous amount of structure that needs to be built. As Mike shares, "There's conflict between that agile methodology of development and the regulations on how to do development and that's where we're really walking a tightrope or a razor's edge between the two."
Mike discusses this conflict with Justin to explain how the HS Design Team has turned these areas that were once headaches, into opportunities.
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