Your guide to SEO, website optimization, and digital marketing. Expert interviews and insights brought to you by Lumar.
Learn more about Lumar’s cutting-edge website optimization platform at lumar.io

by Lumar (formerly Deepcrawl)

Your guide to SEO, website optimization, and digital marketing. Expert interviews and insights brought to you by Lumar. Learn more about Lumar’s cutting-edge website optimization platform at lumar.io
Language
🇺🇲
Publishing Since
9/12/2024
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January 23, 2025
International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences. We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro. ************************ Episode Timestamps: 00:00:10 — Welcome to Human-First Digital 00:00:27 — Digital PR vs. Traditional PR 00:04:13 — Embracing Cultural Nuances for Localized Content Ideation 00:07:21 — International Media Landscapes and Audience Insights 00:09:50 — Regional Differences in PR Strategies 00:13:31 — Challenges with Regional Media 00:15:32 — Closing Thoughts ************************ About Lumar’s Human-First Digital (HFD) Podcast: In the Human-First Digital podcast, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital marketing. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io ************************ Episode Links: Follow Lau Miguez on LinkedIn. Follow Chris Spann on LinkedIn. Follow Lumar on LinkedIn. Explore Lumar’s enterprise-scale SEO and website optimization platform here: lumar.io ************************ Further Learning and Resources: 2025 SEO Trends to Watch (Free Lumar eBook) Earned vs. Spammy Backlinks: Better Link-Building Strategies (Lumar On-Demand Webinar) SEO for News Publishers: The Ultimate Guide (Lumar Blog) Lumar Website Intelligence Academy: Topical Authority Guides

January 9, 2025
Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress. Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-life balance, this conversation offers relatable perspectives on digital marketing jobs and advice to help you stay happy and healthy at work this year. ************************ Episode Timestamps: 00:00:11 – Introduction to Human-First Digital 00:00:16 – Managing Anxiety in the Workplace 00:03:49 – Transitioning to Agency Life 00:05:07 – Insights on Managing Anxiety 00:09:27 – Balancing Work and Parenting 00:11:50 – The Importance of Company Culture 00:18:00 – How Managers Can Support Their Team’s Mental Health 00:20:50 – Finding Joy and Switching Off 00:24:28 – Community and Mental Health Support ************************ About Lumar’s Human-First Digital (HFD) Podcast: In this podcast, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and digital optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io ************************ Episode Links: Follow Kayley Dempsey on LinkedIn. Follow Chris Spann on LinkedIn. Follow Lumar on LinkedIn. Explore Lumar’s SEO and website optimization platform here: lumar.io ************************ Further Learning: SEO Career Development Guides [Lumar Website Intelligence Academy] SEO Project Management Guides [Lumar Website Intelligence Academy]

December 19, 2024
Lumar's Chris Spann and guest David Gossage, Technical SEO Manager at Click Consult, explore the untapped power of custom extractions and XPath for turbo-charging website crawls and SEO projects.
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Your guide to SEO, website optimization, and digital marketing. Expert interviews and insights brought to you by Lumar.
Learn more about Lumar’s cutting-edge website optimization platform at lumar.io
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