About Human-First Digital - SEO and Website Optimization Podcast
Your guide to SEO, website optimization, and digital marketing. Expert interviews and insights brought to you by Lumar.
Learn more about Lumar’s cutting-edge website optimization platform at lumar.io
Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez
International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.
We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.
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Episode Timestamps:
00:00:10 — Welcome to Human-First Digital
00:00:27 — Digital PR vs. Traditional PR
00:04:13 — Embracing Cultural Nuances for Localized Content Ideation
00:07:21 — International Media Landscapes and Audience Insights
00:09:50 — Regional Differences in PR Strategies
00:13:31 — Challenges with Regional Media
00:15:32 — Closing Thoughts
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About Lumar’s Human-First Digital (HFD) Podcast:
In the Human-First Digital podcast, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital marketing.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Lau Miguez on LinkedIn.
Follow Chris Spann on LinkedIn.
Follow Lumar on LinkedIn.
Explore Lumar’s enterprise-scale SEO and website optimization platform here: lumar.io
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Further Learning and Resources:
2025 SEO Trends to Watch (Free Lumar eBook)
Earned vs. Spammy Backlinks: Better Link-Building Strategies (Lumar On-Demand Webinar)
SEO for News Publishers: The Ultimate Guide (Lumar Blog)
Lumar Website Intelligence Academy: Topical Authority Guides
9 Jan 2025
SEO Careers: Reducing Burnout & Managing Anxiety in Digital Marketing Jobs – with Kayley Dempsey
Host Chris Spann (Senior Tech SEO, Lumar) sits down with Kayley Dempsey, Digital Marketing Operations Lead at Manifesto, to tackle the realities of workplace anxiety in fast-paced SEO and digital marketing careers. They dive into actionable strategies for managing personal and team-wide work stress.
Whether you’re a seasoned digital marketing leader, a team manager, just getting started in your career, or a parent navigating work-life balance, this conversation offers relatable perspectives on digital marketing jobs and advice to help you stay happy and healthy at work this year.
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Episode Timestamps:
00:00:11 – Introduction to Human-First Digital
00:00:16 – Managing Anxiety in the Workplace
00:03:49 – Transitioning to Agency Life
00:05:07 – Insights on Managing Anxiety
00:09:27 – Balancing Work and Parenting
00:11:50 – The Importance of Company Culture
00:18:00 – How Managers Can Support Their Team’s Mental Health
00:20:50 – Finding Joy and Switching Off
00:24:28 – Community and Mental Health Support
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About Lumar’s Human-First Digital (HFD) Podcast:
In this podcast, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and digital optimization.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Kayley Dempsey on LinkedIn.
Follow Chris Spann on LinkedIn.
Follow Lumar on LinkedIn.
Explore Lumar’s SEO and website optimization platform here: lumar.io
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Further Learning:
SEO Career Development Guides [Lumar Website Intelligence Academy]
SEO Project Management Guides [Lumar Website Intelligence Academy]
19 Dec 2024
Custom Extractions & XPath for SEO – with David Gossage, Technical SEO Manager at Click Consult
Lumar's Chris Spann and guest David Gossage, Technical SEO Manager at Click Consult, explore the untapped power of custom extractions and XPath for turbo-charging website crawls and SEO projects.
5 Dec 2024
Looker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban
SEO R&D Specialist Wojciech Urban shares actionable tips on leveraging Looker Studio and Google Search Console to simplify SEO insights and optimize website performance.
21 Nov 2024
SEO & EEAT Tips for YMYL Websites – with Amanda Walls
Lumar's Chris Spann and Amanda Walls, Founder of Cedarwood Digital, discuss the significance of E-E-A-T in YMYL sectors and share actionable tips for optimizing website authority and search rankings.
7 Nov 2024
SEO-Friendly Rendering – with Mark Stanford-Janes, Senior Organic Performance Manager
How your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast.
Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves into the intricate world of rendering and its pivotal role in SEO.
Mark and Chris explore common rendering issues, particularly the challenges posed by JavaScript and dynamic content, and emphasize the importance of understanding web fundamentals for technical SEO success.
** Further Reading: Client-Side vs Server-Side Rendering: The Hamburger Analogy (JavaScript SEO Explainer) – on the Lumar blog **
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Episode Timestamps:
00:00:11 – Introduction to Human-First Digital
00:02:06 – Why Rendering Matters in SEO and Common JavaScript Rendering Issues
00:08:43 – Learning About Rendering
00:13:04 – Innovations in Rendering Techniques
00:13:35 – Evaluating Server-Side vs. Client-Side Rendering
00:14:35 — Resource Costs of Rendering
00:15:13 – Closing Thoughts & Lumar’s SEO and Website Optimization Platform
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About Human-First Digital (HFD):
In this podcast series, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and websites.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Mark Stanford-Janes on LinkedIn: https://www.linkedin.com/in/mark-stanford-janes-4357a7129/
Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/
Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/
Explore Lumar’s SEO and website optimization platform: lumar.io
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24 Oct 2024
Unlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO Specialist
In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™.
The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and the need to educate clients and stakeholders about the importance of technical SEO.
Beth also shares her mission to make technical SEO more accessible and understandable for everyone, regardless of their background. Listen in for insights on teaching technical concepts to non-technical stakeholders and the importance of clear communication in your SEO strategy.
Whether you're a seasoned SEO professional or just starting out, this episode offers valuable takeaways on leveraging log files and improving your technical SEO practices.
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About Human-First Digital (HFD):
In this podcast series, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and websites.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Beth Woodcock on LinkedIn: https://www.linkedin.com/in/danielrwtaylor/
Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/
Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/
Explore Lumar’s SEO and website optimization platform: lumar.io
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Episode Timestamps:
00:00:15 – Introduction
00:02:48 – Paths to technical SEO Careers
00:05:37 – Embracing log files for technical SEO
00:10:20 – Using log files to uncover malicious activity on your website
00:14:25 – Teaching clients and stakeholders about technical SEO
00:16:12 – About the Human-First Digital podcast and the Lumar platform
10 Oct 2024
AI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEO
Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google’s AI Overviews / SGE, and how EEAT and structured data / schema markup play a role in optimizing your website content for AI search.
26 Sept 2024
How to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVries
In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital.
Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focusing on what truly matters for clients or stakeholders — and how to educate them on interpreting SEO data correctly.
Tune in to hear Natasha's insights on building better SEO reports and the importance of being a strategic partner to clients.
About Human-First Digital:
In this podcast series, SEO expert Chris Spann speaks to the brightest minds in the world of website optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full suite of SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Natasha Burtenshaw-deVries on LinkedIn: https://www.linkedin.com/in/natashaburtenshawdevries/
Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/
Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/
Explore Lumar’s website optimization platform: lumar.io
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Episode Timestamps:
00:00:07 – Introduction to Human-First Digital
00:03:28 – The Essence of Better SEO Reporting
00:08:06 – Understanding Client Needs for SEO Reports
00:10:28 – Simplifying SEO Reports for Better Insights
00:13:55 – Building Stronger Client Relationships
12 Sept 2024
The Evolution of SEO & Reddit’s Influence on Search – With Will Critchlow, SearchPilot
Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on search results.
Discussed in this episode:
Will’s early experiences in search engine optimization and the founding of SearchPilot, a platform focused on SEO A/B testing.
The dynamic nature of SEO in 2024 and the importance of understanding Google's core intentions for long-term results.
How SEO strategies can yield varying results depending on the type of website and industry or sector.
The role of Reddit in search engine visibility today and the evolving landscape of SEO.
The evolution of Google’s search ranking algorithms, challenges with deep learning, and bugs in search.
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Learn more about Lumar at: https://www.lumar.io/
Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/
Follow Will on LinkedIn: https://www.linkedin.com/in/willcritchlow/
Follow Chris on LinkedIn: https://www.linkedin.com/in/chrisspann/
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Episode Timestamps:
[00:00:07] Introduction to Human First Digital
[00:00:37] Will Critchlow’s SEO Journey
[00:03:05] The Complexity of SEO Testing
[00:06:35] The Role of Links in SEO
[00:11:00] Reddit’s Dominance in Search Results
[00:17:58] Search Quality Discussions
[00:22:30] Google and the Future of Search
[00:33:14] Closing Thoughts and Reflections
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