How should PR and comms leaders build trust in the age of AI? Trust in the machines or stay away from them? From ethics and governance to real-world AI tools, find out how practitioners, brands and experts are approaching the question of AI adoption.
Do you know what LLMs are saying about your organisation?
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this first episode of Season 2 we will explore how comms practitioners can monitor and manage what LLMs say about our organisations. I'm joined by Dennis Bylov Dalgaard, who has researched and published on the issue of AI relations, and he will be sharing his insights on why LLM should be viewed as a stakeholder and how PR practitioners can go about that task in a practical sense.
10 Aug 2026
End of Season 1 and listener Q&A!
Today’s episode is the last episode in the first season, but fear not! Human-Machine Relations will be back in October with a brand new season, and a fresh lineup of guests who will be give us their expert insights. Before we say goodbye, I will highlight a few comments and questions from listeners, including the big "what will we all be doing in PR in 10 years" question, managing LLMs as a reputational stakeholder, and the Movchan fake PR profile scandal, so I'll outline some thoughts on these before signing off for the summer.
27 Jul 2026
The skills gap nobody's training PR grads for
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode we are joined by Nicola Hooper, Deputy Director, MA International Public Relations and Global Communications Management at the School of Journalism, Media and Culture at Cardiff University. We talked about the role that academia plays in the comms profession and ask whether it is keeping up with the PR industry’s changing requirements.
20 Jul 2026
The "Two Clocks" AI Framework for forward-thinking comms leaders
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Elif Güvençer, the author of The Two Clocks: A Framework for Communications in the Age of AI, which argues that AI is not simply changing how communications functions operate, but fundamentally reshaping what they need to become. We'll explore this innovative framework for how AI is implemented and understand why leaders need to think beyond mere productivity gains when implementing AI. You can download the full framework from Elif's website here: https://www.reputationsignal.co/
13 Jul 2026
The role of psychological safety in AI adoption
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Daren Roett, an independent consultant specialising in safety, leadership, organisational culture, and psychological safety. Daren will explain what psychological safety really means, why that's so important during periods of uncertainty and change, and how leaders can support their teams through major transformations such as AI adoption while maintaining a human-centred approach.
22 Jun 2026
How leaders should approach AI implementation
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Advita Patel from internal comms consultancy CommsRebel, which specialises in internal communications and employee experience. She’s also a past President of the CIPR, serving for the year of 2025. Together, we bring the internal comms and leadership perspective into the frame. We'll be talking about how organisations should approach AI adoption from the human and cultural side of things.
15 Jun 2026
The role of PR in responsible AI implementation
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Ben Verinder, Managing Director of specialist PR consultancy Chalkstream and one of the leading voices exploring how artificial intelligence impacts on communication and reputation. Alongside Stephen Waddington, Ben is the co-editor of the new Kogan Page book AI for Public Relations, which looks at how the industry can practically and responsibly integrate AI into professional workflows. Together, we explore what responsible AI adoption really looks like in practice, and what the PR profession needs to get right if it wants to maintain trust in an AI-driven world.
1 Jun 2026
The Future of B2B Content in the Age of LLMs
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Stuart Cording, an electronics engineer turned technical content expert with over 25 years of experience. Together, we get into what really matters in technical communication: accuracy, relevance and storytelling, and why those things are far harder to automate than other workflows.Want to listen on the go? Follow us on Spotify or Apple Podcasts!Music: "Podcast Interview Intro Music 65 Second" by BombinSoundFree for use under the Pixabay Content License
27 May 2026
The impact of AI on PR agency content services
Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode I interview Simon Krelle, a senior leader in the B2B deep tech agency world, with experience that spans client services, media relations, business development and content strategy. Together, we look at what’s actually happening behind the scenes as AI becomes part of everyday workflows, and the strains this can place on the client-agency relationship in PR.
Music: "Podcast Interview Intro Music 65 Second" by BombinSoundFree for use under the Pixabay Content License
13 May 2026
Introduction: The Future of Work in PR
This is Human-Machine Relations, a podcast about AI and new technologies in the PR industry. In this first episode, which looks into the Future of Work in the PR industry, I’m exploring a question that keeps every PR professional awake at night: In a world where AI can turn a complex data source into a press release in seconds, is there still a place for the human content expert?Music: "Podcast Interview Intro Music 65 Second" by BombinSoundFree for use under the Pixabay Content License
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