Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing. Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important. Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing to the the 95% and how to get your audience to know, like and trust you.
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April 8, 2026
<p>Ryan James niched so hard he renamed his whole company. It paid off.<br /><br />Chris Nelson sits down with Ryan James, CEO of Rocket SaaS and host of SaaS Marketing Weekly, to unpack how he went from 8 years of going nowhere as a generalist agency to 100% revenue growth in a single year.<br /><br />From £120K to £250K MRR, bootstrapped, no external investment.<br /><br />In this conversation they cover:<br />🎯 Why niching so hard he "basically started a new company" was the turning point<br />🎙️ Why your podcast should never have your company name in the title<br />📅 The exact weekly content flywheel: one podcast → newsletter → 5 LinkedIn posts → ebook → webinar → event<br />🤝 Personal branding vs company posts on LinkedIn — and why founders should own the sales call as long as possible<br />🏆 Culture-first hiring: why almost no one leaves Rocket SaaS, and what that means for growth<br />🤖 Why AI hacks won't save you if your marketing fundamentals are broken<br />Plus: the animated GIF group photo idea that genuinely might be the best LinkedIn post of 2026.<br /><br />🎙️ Host: Chris Nelson | Human Video<br />🏢 Guest: Ryan James, CEO, Rocket SaaS & Host of SaaS Marketing Weekly<br />🔗 Find Rocket SaaS: <a rel="noopener noreferrer nofollow" href="https://rocket-saas.io" target="_blank">https://rocket-saas.io</a><br />🔗 SaaS Marketing Weekly podcast: available on all major platforms<br />🔗 Human Video: <a rel="noopener noreferrer nofollow" href="https://www.human.video" target="_blank">https://www.human.video</a><br /><br /><br />00:00 Introduction: From SaaS Marketing Weekly Fan to Dublin Meetup to Podcast Guest<br />02:00 8 Years of Treading Water: The Niche Decision That Changed Everything<br />10:30 Why Your Podcast Should Never Have Your Company Name In It<br />16:00 The Weekly Content Flywheel: One Podcast, Every Format<br />24:00 Personal Brand vs Company Page: Where Founders Should Put Their Energy<br />30:00 Consultative Selling and the Problem of Scaling Yourself<br />36:00 Culture-First Hiring: Why Nobody Leaves Rocket SaaS<br />43:00 2026 Marketing Bets: Stop Chasing Hacks, Fix Your Fundamentals</p>
April 8, 2026
<p>Can AI generate your content but not your credibility? Ashley Faus says yes, and she wrote the book on it.<br /><br />Chris Nelson sits down with Ashley Faus, marketer, author, and Head of Lifecycle Marketing at Atlassian, to unpack what human-centred marketing really means when AI is flooding every feed. <br /><br />Ashley's book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI, is a rare thing: a genuinely evergreen take on trust, authenticity and thought leadership that doesn't get dated every time a new model drops.<br /><br />In this conversation they cover:<br />🧠 The four pillars of thought leadership, and why most companies are only strong on two<br />🎭 Why you can outsource content creation but never the thinking behind it<br />⚠️ The two biggest thought leadership pitfalls (ghost-thinking and thinly veiled sales pitches)<br />🤖 AI avatars, the uncanny valley, and why transparency builds more trust than hiding it<br />✋ Why "human crafted" is quietly becoming a luxury signal in a world of AI mass production<br />🔍 What traditional SEO principles tell us about ranking in LLMs, and why chasing hacks misses the point<br />Plus: why Ashley insists this isn't an AI book at all. It's a human book.<br /><br />🎙️ Host: Chris Nelson | Human Video<br />📖 Guest: Ashley Faus, Head of Lifecycle Marketing at Atlassian | Author, Human-Centered Marketing<br />📚 Get the book: Amazon, Barnes & Noble, or Kogan Page<br />🔗 Follow Ashley on LinkedIn<br />🔗 Human Video: <a rel="noopener noreferrer nofollow" href="https://www.human.video" target="_blank">https://www.human.video</a></p>
November 22, 2025
<p>B2B buyers want control, clarity, and human connection.</p><p>In this episode, Chris Nelson talks with ReelFlow co-founder Chris Wickson about transforming static, text-heavy websites into interactive, buyer-led experiences using short, authentic video. </p><p>Chris shares his founder journey (two exits), the shift in B2B buying behaviour, and why engagement metrics like lower bounce and longer sessions matter more than chasing form-fills. </p><p>We dive into smart use cases, homepages, pricing pages, and campaign landing pages and how Real Flow approaches AI avatars with transparency and ethics.</p><p>We finish with event strategy and SaaStock Europe plans. </p><p>If you market or sell B2B, this is your playbook for building trust at scale.</p><p><br>Connect with Chris on LinkedIn<br><a href="https://www.linkedin.com/in/chris-wickson/">https://www.linkedin.com/in/chris-wickson/</a></p><p>ReelFlow on LinkedIn<br><a href="https://www.linkedin.com/company/reelflow/">https://www.linkedin.com/company/reelflow/</a></p><p>ReelFlow's Website<br><a href="https://reelflow.com">https://reelflow.com</a></p><p>Hosted by Chris Nelson, Founder of Human Video</p><p>Connect with Chris on LinkedIn<br><a href="https://www.linkedin.com/in/chris-nelson-human-video/">https://www.linkedin.com/in/chris-nelson-human-video/</a></p><p>Follow Human Video on LinkedIn<br><a href="https://www.linkedin.com/in/chris-nelson-human-video/">https://www.linkedin.com/company/human-video/</a></p><p><br>Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video<br><a href="https://www.human.video">https://www.human.video</a></p> <ul><li>(00:00) - Welcome to Human Marketing & guest intro </li> <li>(01:33) - Chris Wickson’s founder journey and two exits </li> <li>(03:54) - What is Real Flow? The B2B buyer shift it solves </li> <li>(07:00) - Buyer-enablement vision and early traction on B2B sites </li> <li>(10:20) - Smart placements: homepage concierge, pricing help, and campaign landing pages </li> <li>(15:18) - Breaking through the noise with personalized video outreach </li> <li>(16:17) - The metrics that move: lower bounce, deeper sessions, and rethinking conversion </li> <li>(20:26) - Avatars in Real Flow: why add AI and how it’s used </li> <li>(30:25) - Ethics & transparency: labelling AI-assisted videos </li> <li>(33:11) - From chatbots to conversational AI: answering buyer questions in real time </li> <li>(37:25) - Events are back: in-person strategy and SaaStock plans </li> <li>(41:59) - Wrap-up and where to learn more about Real Flow</li> </ul>
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Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing.
Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important.
Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing to the the 95% and how to get your audience to know, like and trust you.
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