Pioneering brand leaders in marketing, comms, insight and digital share their experiences on how deeper human understanding has helped their brands to gain an edge, across creative, customer value, messaging and performance. Real-life, practical conversations around the impact of science on brand performance and the industry.
Human Understanding Lab Leaders
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17 episodes
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Podcast Overview
Pioneering brand leaders in marketing, comms, insight and digital share their experiences on how deeper human understanding has helped their brands to gain an edge, across creative, customer value, messaging and performance. Real-life, practical conversations around the impact of science on brand performance and the industry.
Language
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Publishing Since
2/10/2021
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Recent Episodes
March 9, 2023
Embracing Unexpected Creativity: The Route to Creative Nirvana for Brands
<p><strong>Embracing Unexpected Creativity: The Route to Creative Nirvana for Brands </strong></p> <p>Despite no shortage of evidence out there, there still appears to be a disconnect in the minds of brand leaders. They can’t quite match up the importance of creativity, and its power to impact conversion – as demonstrated in UNLIMITED’s comprehensive study of UK CMOs, the CMO Barometer 2023. But why does this gap exist? What methods or metrics can brands tap into to bolster confidence around creativity? </p> <p>Find out this and more in our special Lab Leaders takeover with <a href="https://www.tmwunlimited.com/" target="_blank">TMW UNLIMITED</a>. Hosted by one of Campaign Magazine’s 2022 Faces to Watch Henry Joyce and featuring Chief Strategy Officer Dan Bowers and Chief Creative Officer Graeme Noble, our latest episode takes us on a journey of enlightenment around creativity, and the unexpected insights that brands can feed their creative to realise its true ROI potential. </p> <p>If you have any questions or are interested in continuing the discussion, get in touch with our experts: </p> <p>Dan: <a href="mailto:DBowers@tmwunlimited.co.uk" target="_blank">DBowers@tmwunlimited.co.uk</a> </p> <p>Graeme: <a href="mailto:DBowers@tmwunlimited.co.uk" target="_blank">GNoble@tmwunlimited.co.uk</a> </p> <p>Don’t forget to subscribe to Lab Leaders wherever you get your podcasts to make sure you never miss an episode! </p>
October 24, 2022
The 'S' Word: the pursuit of sustainability in brand marketing and comms
<p>In our latest instalment of the Lab Leaders podcast, our host Faye Hawkins welcomes Dr. Cristina de Balanzo, Board Director at Walnut Unlimited, and Andreaa Tarasescu, Research Director at Walnut. Together, they attempt to explore the tension building around the communication of brands’ sustainability narratives – highlighting the benefits of a positive, human-led approach. With potential accusations of ‘greenwashing’ akin to a sword hanging over their heads, what nudges and techniques can brands apply to reduce the risk of making reputation-damaging mistakes? Tune in as our Lab Leaders discuss this and more. </p> <p><br></p> <p>If you’d like more guidance on how to manage your company’s sustainability story, check out the Human Understanding Lab’s latest report, The ‘S’ Word: A Brand’s Guide to Sustainability. </p> <p><br></p> <p>To carry on the discussion, reach out to our experts: </p> <p>Cristina: <a href="mailto:cristina.balanzo@walnutunlimited.com" target="_blank">cristina.balanzo@walnutunlimited.com </a> </p> <p>Andreea: <a href="mailto:andreea.tarasescu@walnutunlimited.com">andreea.tarasescu@walnutunlimited.com</a> </p> <p><br></p> <p>Or, as ever, you can get in touch with our podcast host by dropping a line to <a href="mailto:faye.hawkins@unlimitedgroup.com">faye.hawkins@unlimitedgroup.com</a>.</p>
June 15, 2022
Human Understanding in B2B: navigating the dark funnel through content marketing
<p>With the drive to do more with less, and an ever-increasing focus on conversion, we’ve forgotten about what really matters to the buyer and how best to engage them. Please enter: the dark funnel. This latest episode of Lab Leaders welcomes Eoin Rodgers, Managing Partner of TMW Business, who outlines a new way of thinking for B2B marketers: one which enables the buyer to hold the sceptre of power for a change, in a new era where millennials and Gen Z’ers leading buying group.</p> <p>We have become too focused on our own marketing goals and measurement and forgotten about the buyer and their needs. A little human understanding goes a long way and shows us that content marketing has become transactional and arguably cold. Allowing customers to engage with your expertise and value add on their terms means B2B marketing looks and feels more like a magnet than a cattle-prod.</p> <p>If you want to explore the dark tunnel or find out more about how to create content that ‘helps not hypes’, drop Eoin a line at: <a href="mailto:EoinR@tmwunlimited.com" target="_blank">EoinR@tmwunlimited.com</a></p> <p>Or, as ever, you can chat to our Lab Leaders host: <a href="mailto:Faye.Hawkins@unlimitedgroup.com" target="_blank">Faye.Hawkins@unlimitedgroup.com</a></p>
17 total episodes available
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Frequently asked questions
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- What is Human Understanding Lab Leaders?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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